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Hosted by Podgo · 🇺🇸 us · EN · 21 episodes
Established thought leaders with verified media credentials.
We are at a moment of tremendous change – a change in the way we live, work and relate to one another. We are living in the fourth industrial revolution. The demand for human-centered innovation goes hand in hand with the extraordinary technological advances taking place/available today. With this new chapter in human development, are you or your business ready to step into an inclusive, human-centered future? Welcome to Human-Centered Innovation with Lisa Marceau and Kristine Merz, a podcast that empowers you to find your voice, embrace a range of perspectives, and create meaningful change. An experienced business executive, Lisa Marceau is an expert in leading diverse teams and in guiding collaborations between research and technology. She is a thought leader focused on addressing the profound changes in health, related to the digital native generations. By both understanding the emerging health and healthcare challenges and listening to what digital generations want, she creates mea
Podgo hosts Human-Centered Innovation, a business show with 21 episodes published.
We’ve heard a lot of discussions on the impact of mergers and acquisitions but the vast majority of those would involve two companies. What happens when in a really big merge – one that involves, say, four or 10 companie
This is Part 2 of Lisa and Kristine’s conversation with Juli Leonard on multi-company mergers. In Part 1 we heard about importance of a well-defined integration plan, the role of leadership in navigating the complexities
Undergoing a brand change is a complicated and tedious process. Without proper internal and external communication, everything will become messy and people with be left in the dark. Lisa Marceau and Kristine Merz discuss
A brand strategy often begins with designing the logo or determining the target audience. But sometimes, it is a good idea to use competition as a starting point. Lisa Marceau and Kristine Merz discuss how to look into o
When companies merge in the acquisition process, it is more than just two entities coming together. These companies carry with them the people in that transition, and often, the people aspect gets overlooked. In this epi
Starting a brand requires a strategy and clarity, but when two brands become one, it is essential to think about rebranding because it creates an impact on both companies. Lisa Marceau and Kristine Merz discuss how rebra
Company values. Mission and vision. Competitive strategy. Brand challenges. These are all familiar terms to employees, employers, and anyone involved in organizations. But how deep really is your comprehension of these t
Rebranding is a marketing strategy that is important in any business. Continuing the previous episode’s discussion, Lisa Marceau and Kristine Merz dive into the process of creating the NERI rebrand and citing the importa
It’s normal to shift your focus and rebrand as a company - in fact, it’s often necessary for growth over time. Many big companies like Dropbox or Uber underwent rebranding. Whether it was a fresh change in their design a
In our previous episode, Kristine Merz and Lisa Marceau talked about their first meeting during the rebrand of NERI in 2004. Today, they continue their deep dive into what a company needs to do for a successful rebrandin
Rebranding and evolving a brand identity to something new isn’t an easy task. Lisa Marceau and Kristine Merz talk about their first meeting during the rebranding of the New England Research Institutes (NERI). They discus
People need to find the "human" in human-centered research. They are so focused on the "doing" part of their hypothesis that they forget about the participant. Let them participate more. Listen to your audience to find o
Building your brand identity can be a difficult task. Maybe it’s time to consider taking a human-centered approach towards your brand identity? Lisa Marceau and Kristine Merz discuss their approach towards building brand
An approach to problem-solving that involves the human perspective in all steps of the process, human-centered innovation is steadily gaining traction in the work environment. But how do you achieve it? Lisa Marceau and
Before pursuing a goal, you must first determine why you want to achieve it. The same goes with research and science; before you can appreciate the results, you must first know the importance of where you’re going. What
Having a brand is foundational for any business. But how many organizations make an effort to establish a brand structure? In this episode, Lisa Marceau and Kristine Merz define and break down brand structure, a.k.a. bra
Whether it is your first or last acquisition, understanding all the layers affected is essential to a successful venture. Mergers and acquisitions are the most disruptive thing any organization can go through. It's impor
An acquisition is when one company purchases another one outright. In contrast, a merger is a combination of two firms that subsequently forms a new legal entity under the banner of one corporate name. These two changes
Research and design can come across as two very different fields of discipline. It can be a real challenge to reconcile them in such a way that good design is achieved without disrespecting the science behind research. T
We often overlook the importance of research in shaping everything from what we eat, to how we interact, and of course how we approach health. For millennia, research has been the thread that has held the fabric of socie
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Human-Centered Innovation is hosted by Podgo. The show is categorised under business (management) and has published 21 episodes.
Human-Centered Innovation has published 21 episodes.
Human-Centered Innovation regularly covers business, management, entrepreneurship. It sits in the business category, with a management focus.
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