Testing your ideas against reality can be challenging. Not everything will go as planned. It’s about keeping an open mind, having a clear hypothesis and running multiple tests to see if you have enough directional evidence to keep going. This is the How I Tested That Podcast, where David J Bland connects with entrepreneurs and innovators who had the courage to test their ideas with real people, in the market, with sometimes surprising results. Join us as we explore the ups and downs of experimentation… together.
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Contact path
Verified email
Booking probability
32%
Guest openness
Selective
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Signup to Generate a PitchTesting your ideas against reality can be challenging. Not everything will go as planned. It’s about keeping an open mind, having a clear hypothesis and running multiple tests to see if you have enough directional evidence to keep going.
Recent episodes include "Anna Burch | How I Tested A Better Mouthwash" (28 October 2026, 40 minutes), "Melissa Perri | How I Test for the AI Build Trap" (14 October 2026, 48 minutes), and "Moses Adedoyin | How I Test Before Real Patients" (30 September 2026, 45 minutes).
How I Tested That publishes roughly every two weeks, with episodes averaging 43 minutes.
Booking probability for How I Tested That is 32%, and the host is rated Selective on guests. How I Tested That requires a Pod Score of 80 or higher. How I Tested That's contact route on record: verified email.
The strongest fits for How I Tested That are Business & Management Consulting. How I Tested That has a business audience.
How I Tested That is a business podcast.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #60
Summary In this episode, I’m joined by Anna Burch from SmartMouth, a family owned oral care company founded by her grandfather, Dr. Marvin Cohen. What started with a dentist questioning the root cause of bad breath...
Summary In this episode, I’m joined by Melissa Perri. You may know her best as the author of Escaping the Build Trap and I believe she is one of the brightest minds in modern product management. I’ve been privileged to...
Summary In this episode, I’m joined by Moses Adedoyin. Moses is leading Venture Design & Innovation over at GuideWell, where he’s testing new healthcare solutions to help patients. We discuss what testing looks like...
Summary In this episode, I’m joined by Martin Eriksson, founder of Mind the Product and author of The Decision Stack , to talk about how organizations can make better decisions from strategy all the way down to everyday...
Episode #56
Summary In this episode, I’m joined by Teresa Torres. Teresa is an author, speaker and a product discovery coach who I’ve been a fan of for quite a long time. We chat about why assumptions look different depending on...
Summary In this episode, I’m joined by Barry O’Reilly, he’s an entrepreneur, advisor, author and a friend of mine who works with executives to redesign how their organizations perform. He’s also the co-founder of Nobody...
AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at...
AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at...
AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at...
Episode #51
AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at...
AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at...
Summary In this episode I’m joined by Chris Butler. He’s a longtime product leader and operator whose career spans companies such as Microsoft, Google, Facebook, and now GitHub, where he works on agentic workflows...
Episode #48
Summary In this episode I’m joined by Chad Holdorf, longtime product and technology leader whose career spans John Deere, Salesforce, Pendo, and now Demandbase, where he leads AI initiatives across the company. We...
Episode #47
Summary In this episode, I’m joined by Büşra Coşkuner, a product management coach and trainer who helps teams move from project thinking to product thinking. We explore how she approaches product discovery and testing...
Episode #46
Summary In this episode I’m joined by Gil Vaisman. He’s the founder of GoADU, a construction company focused on building accessory dwelling units. We explore how he went from a 15-year career in film editing to building...
In this episode I’m joined by Bill Fienup. He’s the co-founder of mHUB, one of the world’s leading hardtech innovation centers, located in Chicago, IL. We explore how he went from building Nerf gun prototypes at MIT to...
Summary In this episode I’m joined by Dr. Akvile Ignotaite, a data scientist and founder building AI-powered skin health technology used by more than 800,000 people around the world. We explore how her team combines...
Episode #43
In this episode I’m joined by Jim Morris. We chat about the wake-up call that pushed him from building first to testing first. Jim and I discuss loyalty programs no one wanted, roadmaps filled with sequenced risk, AI...
Episode #42
Summary In this conversation, David J Bland and Dan Olsen discuss the evolution of product management, the impact of vibe coding, and the importance of cross-functional collaboration. They explore the challenges of...
Episode #41
Summary In this episode we interview David Sauers. He’s the founder of Royal Restrooms, a company that’s redefining what a portable restroom can be. What started with a frustrating moment at a festival turned into David...
Recent guests on How I Tested That. Study who booked and why before you pitch.
author of Continuous Discovery Habits and founder of Product Talk, Product Discovery Habits
Author of The Mistakes That Make Us, Lean Whiskey podcast
Head Football Coach, The Wolf & Iron Podcast
author of Crazy About Money, Baker & Baker Psychology/Psychiatry Associates
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