
After a whole weekend of great conversations, we finally got the man behind the madness behind the mic. Mike helped bring everyone — including us — together at The Lively Grit Daily House for SXSW 2025. We chatted about...


How Cool Is This? is a 5-minute podcast about what’s cool. Each short podcast episode explores a new idea. Bingeable and perfect for a short commute from the bedroom to the kitchen, How Cool Is This? is like Shark Tank meets This American Life meets Humans of New York, except anyone can participate. Visit howcoolisthis.show to learn more.By Nick Holder and Brian Reitz
Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.
Contact path
Verified email
Booking probability
37%
Guest openness
Selective
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Signup to Generate a PitchHow Cool Is This? is a 5-minute podcast about what’s cool. Each short podcast episode explores a new idea. Bingeable and perfect for a short commute from the bedroom to the kitchen, How Cool Is This? is like Shark Tank meets This American Life meets Humans of New York, except anyone can participate. Visit howcoolisthis.show to learn more.
Recent episodes include "SXSW 2025: Mike White, Founder of Lively and Audience 101" (31 March 2025, 28 minutes), "SXSW 2025: Haley Grace, Actor" (28 March 2025, 30 minutes), and "SXSW 2025: Larry Combs, Founding CEO @ WLTHYWISE" (27 March 2025, 21 minutes).
How Cool Is This? publishes roughly daily, with episodes averaging 21 minutes across 250 episodes.
Booking probability for How Cool Is This? is 37%, and the host is rated Selective on guests. How Cool Is This? requires a Pod Score of 80 or higher. How Cool Is This?'s contact route on record: verified email.
How Cool Is This? is a society podcast with 250 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

After a whole weekend of great conversations, we finally got the man behind the madness behind the mic. Mike helped bring everyone — including us — together at The Lively Grit Daily House for SXSW 2025. We chatted about...

Episode #14
Haley is an actor who uses her background in foreign affairs to inform her work on screen and stage. We chatted about reconnecting with old friends at SXSW, being influenced by different perspectives from around the...

A recent Austin transplant, Larry was at The Lively Grit Daily House spreading the word about WLTHYWISE, his personal finance app that helps students realize the financial potential through personal financial...

A licensed psychotherapist and sex therapist, Nikita Fernandes was invited to speak at SXSW’s Lively Grit Daily House about the perils of burnout culture. We sat down with her after her presentation to talk about why...

Event producer, brand activation savant, and music festival curator Harley Jennette joined us in the recording booth at SXSW 2025’s Lively Grit Daily House to talk about music journalism, meeting people at concerts...

Jessica stopped by The Lively Grit Daily House with members of Yorkseed, her startup collective. She also brought her infamous wearable QR code. We chatted about her SXSW origin story, how Instagram is unfortunately...

A returning guest of the pod, Chris joined us during his yearly pilgrimage to Austin to chat about deep fakes, ask why we all think sunglasses are cool, talk Chicago style hot dogs, being unique, why arrows don’t hurt...

After kicking off the weekend with a presentation about America’s skeptical attitudes towards Generative AI and personalized advertising , YouGov’s Ryan Gross joined us at the Lively Grit Daily House to discuss hobbies...

A multivariate speaker at the Lively Grit Daily House at SXSW 2025, Kit Huffman sat down with us just before her Saturday keynote to talk about LinkedIn, fame, ski gear, and most importantly — cool.“You walk in a room...

A veteran of the tech conference scene, Peter brought his unique POV — and love of hot dogs — to his conversation with us at The Lively Grit Daily House. We talked about prescription sunglasses, acceptable hot dog...

Andrew and Mike made their way to SXSW to show off Mado Dynamic — their new solar-powered, fully automated shades, which we got the chance to test out in the Lively Grit Daily House. We talked about the product, Curb...

Kati had a busy South by Southwest, speaking at the Lively Grit Daily House, a panel at the convention center, and a session at New Mexico House. We sat down with her early in the trip, right after her speaking gig at...

Between wrangling speakers and everything else that goes into putting on a speakeasy at SXSW, Lisa popped into the studio to talk about why she, Mike, Mary, and the team hosted the Lively Grit Daily House at SXSW 2025...

JC is no stranger to cool. He might be more of an expert than us. We connected at The Lively Grit Daily House to get his take on what’s worth paying attention to. We talked about the pressure to talk about AI, not...

Episode #1
We tried to turn off the mics. We really did. But we're back and podcasting from The Lively Grit Daily House in Austin, TX for SXSW 2025. Stay tuned for more conversations with cool people, people who think they're...

Die cool, or live long enough to see yourself become uncool. After more that 5 years and 200 episodes, How Cool Is This? is finally ready to answer our original question: what IS cool? For our 200th episode and series...

Episode #199
After more that 5 years and nearly 200 episodes, How Cool Is This? is finally ready to answer our original question: what really is cool ? But is that even possible? And more importantly, is answering the question cool...

Episode #198
Brian and Nick discuss whether or not this medium is cool. But is it a good thing that podcasts feel more powerful than ever? And more importantly, is that cool? You can call (848) 863-9917, but you probably won't get...

America is currently deciding whether Kamala Harris or Donald Trump will be the next president. But are either of them actually cool? And more importantly, is it even possible for the president to be cool? Get your idea...

X user @PaperWash has an idea for a haunted house that brings together people from your past. Would this really be that scary? And more importantly, is it cool? Happy Halloween! Get more from @PaperWash on X. And get...
Recent guests on How Cool Is This?. Study who booked and why before you pitch.
LMHC, Blue Canary Therapy
division director of scientific computing & AI and director of the Digital Innovation Center of Excellence at Idaho National Laboratory, Texas Lawyers’ Assistance Program
Static Radio Podcast
Director of Marketing and Business Development, Yoh a Day & Zimmermann
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Industry fit is computed by PitchCentric using vector embeddings of the podcast's episode catalog.
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