Honest Wealth Builders

Most business podcasts talk about success. Honest Wealth Builders works on it. This is a strategy lab where revenue-generating founders break down their business, identify the real constraint limiting growth, and workshop the next smart move. Each episode follows a simple three-part structure: 1. The Business: What are you building? How does it make money? What are you aiming for? 2. The Bottleneck: Where is growth slowing down? Sales, pricing, positioning, focus, execution? We isolate the real constraint. 3. The Strategy Session: We challenge assumptions, weigh tradeoffs, and decide the next clear step forward. This is not a traditional interview show. It’s a focused strategy session. Real businesses. Real constraints. Clear next moves. The insights come from building my own seven-figure company, completing over 700 deals, and documenting the princ

Honest Wealth Builders is a business podcast hosted by Abi Asija, with 190 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Abi Asija hosts Honest Wealth Builders, a business show with 190 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Honest Wealth Builders

  How to Sell Consulting Before You Have Client Results | Kenny Cao

  Aug 29, 20261h 29m

  Abi Asija sits down with Kenny Cao, founder of a new management consulting and advisory business and author of The Cultivator , to discuss how to build a consulting business from the ground up without existing client results or case studies. Kenny recently started his business and is working toward reaching $50,000 to $100,000 in annual revenue within the next three years. His biggest challenge is building market awareness, creating visibility, and finding the right opportunities to apply his organizational frameworks. Key Insight: Kenny’s fastest path to growth is not trying to appeal to every type of business. Instead, he can leverage his four years of experience working in a medical office, focus on a specific niche, and use that experience to build credibility by helping similar businesses improve their operations. Abi explains why narrowing the target market is critical for a new consultant. Rather than positioning himself as someone who helps all startups and small businesses scale, Kenny can focus on medical offices within a specific area where he already understands the challenges and workflows. By creating highly personalized outreach, researching each business, and providing valuable recommendations upfront, Kenny can create conversations with potential clients while building real-world proof of his frameworks. The conversation explores a focused outreach strategy using phone calls, direct messages, LinkedIn, personalized videos, and in-person relationship building. Instead of relying only on content or visibility efforts, Kenny is encouraged to prioritize direct conversations with businesses that match his ideal customer profile and provide value before making an offer. Abi and Kenny also discuss creating a 90-day consulting offer designed around clear outcomes, reduced risk, and strong customer value. The goal is to help early clients experience the framework firsthand, collect feedback and testimonials, and create the proof needed to grow the business over time. Viewers will learn how to find their first consulting clients, use existing experience as a competitive advantage, narrow their niche, create personalized outreach, develop a stronger consulting offer, and build the proof needed to scale a service business. To learn more about Kenny, his consulting work, and his book The Cultivator , visit CultivatorCo.net.

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  Honest Wealth Builders

  He Wants to Grow From $4.8M to $15M. What Has to Change? | Seth Spears

  Aug 29, 202656 min

  Abi Asija sits down with Seth Spears of Wellnesse, a B Corp certified brand creating non-toxic, all-natural oral care products designed to provide healthier alternatives to conventional toothpaste and personal care products. Seth shares how Wellness grew to $4.8 million in revenue with a direct-to-consumer model, while navigating the challenge of acquiring new customers profitably in an increasingly competitive paid advertising landscape. Key Insight: Wellnesse’s biggest opportunity is not simply spending more on customer acquisition. It is improving customer lifetime value through stronger subscriptions, better retention strategies, premium positioning, and deeper customer relationships. With rising Meta advertising costs impacting profitability, increasing recurring revenue and building a stronger brand moat are critical for sustainable growth. Wellnesse can continue scaling by optimizing its subscription-first strategy while reducing unnecessary friction in the customer journey. Personalized subscription options, improved product recommendations, and better upsell opportunities can increase average order value while encouraging customers to purchase more products across the brand’s 25+ SKU catalog. Creating a smoother path for customers to manage recurring products based on their actual usage can improve retention and long-term satisfaction. A major growth opportunity is shifting away from heavy discounting and strengthening premium brand positioning. Frequent discounts can train customers to wait for deals instead of recognizing the full value of the products. Wellnesse can preserve urgency and excitement through strategic offers, bundles, limited-time incentives, and value-added promotions that protect margins while encouraging repeat purchases. Building a stronger customer success engine can also unlock additional growth. Proactively gathering customer feedback, identifying brand advocates, creating referral opportunities, and leveraging satisfied customers can generate more organic growth while reducing dependence on paid acquisition. Combining educational content, influencer partnerships, dental advisors, retail expansion, and community-driven marketing can help Wellness build a recognizable brand that customers seek out directly. Viewers will gain a practical framework for scaling an ecommerce brand through profitable acquisition, subscription growth, customer retention, premium positioning, and long-term brand building. To learn more about Seth and Wellnesse’s non-toxic oral care products, visit wellnesse.com.

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  Honest Wealth Builders

  Her Business Is Growing. Should She Hire Before the Revenue Arrives? | Lenka Ilic

  Aug 27, 20261h 3m

  Abi Asija sits down with Lenka Ilic of Apartment Renovation NYC, a full-service architecture firm based in Manhattan specializing in apartment renovations, design, approvals, and construction administration. Lenka shares how her boutique architecture company is navigating growth, improving its client acquisition strategy, and building a scalable team while protecting the quality, professionalism, and values behind the firm. Key Insight: Lenka’s biggest opportunity is not simply taking on more projects. It is building a sustainable growth model where qualified homeowners find the firm directly, the team is prepared before demand increases, and every project receives the level of expertise and oversight expected from a professional architecture practice. A major shift for the company has been moving away from relying primarily on contractor referrals and toward a direct-to-consumer approach through education, content, and online visibility. By creating apartmentrenovation.nyc as an educational platform, Lenka is helping homeowners understand renovation processes, building codes, permits, approvals, timelines, and the importance of working with the right professionals before construction begins. Lenka explains why architects should be viewed as trusted advisors who protect homeowners through proper planning, documentation, and quality control. Many renovation challenges come from unclear scopes, poor communication, or misunderstanding the role of architects versus contractors. Establishing the architect-client relationship early can help homeowners avoid costly mistakes, unnecessary delays, and compliance issues. The firm’s growth strategy focuses on improving lead generation through SEO, valuable educational content, and stronger online positioning. Instead of competing solely through referrals, Lenka is creating a system where potential clients discover the firm because they need expertise and guidance for complex apartment renovations in New York City. To reach the company’s long-term revenue goals, Lenka plans to scale carefully by increasing project volume, expanding the team, and maintaining strong internal quality assurance processes. Rather than hiring reactively after projects are signed, the goal is to develop talent ahead of demand so new team members can support growth without compromising service quality. Viewers will gain a practical framework for scaling a specialized professional service business, creating demand through education, improving client acquisition, and building systems that allow a boutique firm to grow while maintaining trust, quality, and expertise. To learn more about Lenka and Apartment Renovation NYC, visit apartmentrenovation.nyc, email hello@apartmentrenovation.nyc, or schedule a consultation through their website.

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  Honest Wealth Builders

  How Do You Turn Years of Trust Into a Bigger Business? | Seth Williams

  Aug 27, 20261h 35m

  Abi Asija interviews Seth Williams, founder of REtipster, about reducing founder dependency and growing a portfolio of businesses generating roughly $450,000 per year toward a $1 million goal. Seth breaks down his four businesses: REtipster, land investing, self-storage, and Stride CRM, while explaining why the strategies that once drove his media business have become less predictable. Key takeaway: focus less on traffic and platforms you cannot control and more on revenue streams built around direct customer relationships, retention, and lifetime value. Abi and Seth explore premium coaching, one-to-one outreach, and why personalized experiences may become more valuable as AI makes information easier to access. They also discuss Seth's reluctance to build a coaching business and why partnerships, software, and masterminds may better fit the type of work he enjoys. The conversation then focuses on scaling Stride CRM through better customer qualification, onboarding, retention, exit interviews, upsells, and a proactive customer success role. Rather than only acquiring more users, Abi suggests increasing the lifetime value of the customers Stride already has. They also discuss expanding Seth's mastermind events and changing how REtipster measures content performance. Instead of optimizing primarily for views, Abi encourages Seth to focus on which videos and content actually generate revenue, customers, and measurable business results.

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  Honest Wealth Builders

  The $100M Question: Focus on One Business or Keep Exploring? | Slava Smagin

  Aug 26, 20261h 15m

  Abi Asija sits down with Slava Smagin, the owner of XIO AI, a robotics and AI company focused on helping businesses adopt emerging technology through automation, commercial robots, and AI agents. With more than $500,000 in sales already and a goal of reaching close to $1 million in annual sales, Slava is building multiple revenue streams while working toward a much larger vision in robotics. Key Insight: Slava's biggest opportunity is turning a wide range of robotics and AI experiments into focused, profitable business verticals while staying ahead of a market that changes extremely quickly. Rather than relying entirely on broad advertising or cold outreach, he is testing customized approaches that allow him to identify the markets and customers most likely to buy. Slava explains how XIOAI generates revenue through walking exoskeletons, commercial vacuum robots, and AI agents built as services for other companies. The AI side provides recurring revenue with relatively minimal ongoing work, while robotics creates opportunities to serve businesses looking to reduce labor costs and improve operations. The conversation explores Slava's approach to customer acquisition and why he prefers a customized strategy for niche products. Instead of leaving everything to Facebook's algorithm, he wants greater control over specific categories and geographic areas, targeting businesses such as fitness groups, shopping centers, and other B2B customers that can benefit from automation. Slava also discusses the importance of targeting the right customer rather than trying to compete with massive companies such as Walmart. His strategy is to focus on the businesses in between—companies that may not have the resources to develop their own robotics but can benefit from purchasing existing technology and integrating it into their operations. The episode also tackles one of Slava's biggest challenges: deciding how to balance multiple opportunities while the AI and robotics markets continue to evolve. He explains why staying ahead of market changes is critical and why profitable experiments should ultimately support the larger business instead of becoming distractions. Viewers will gain a practical look at building a robotics and AI business through targeted B2B sales, recurring AI revenue, niche positioning, and continuous experimentation. Slava also shares his long-term goal of developing and manufacturing his own robotics products in Canada or the U.S., while recognizing that building the technology is only half the challenge, the company must still solve the sales problem.

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