May 28, 202637 min
In this episode of Higher Voltage, Tony Proudfoot, Vice President for Marketing and Strategic Communications at Western Michigan University, joins Kevin Tyler to explain why marketers must stop just designing the...
education
Higher Voltage
Hosted by Volt · education · EN
About this Podcast:
Higher Voltage explores what’s working, what’s not, and what needs to change in higher education. Higher Voltage isn’t just for anyone who works in higher education—it’s for anyone who is interested in or cares about higher education.
Pitch Analysis
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Contact path
Public web form
Booking probability
33%
Guest openness
Selective
80/100
Required Score
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What is Higher Voltage about?
Higher Voltage explores what’s working, what’s not, and what needs to change in higher education. Higher Voltage isn’t just for anyone who works in higher education, it’s for anyone who is interested in or cares about higher education.
Who hosts Higher Voltage?
Higher Voltage is hosted by Volt. The show has published 100 episodes to date.
What has Higher Voltage covered recently?
Recent episodes include "Defining the Product: How Marketers Can Break the Higher Ed Sea of Sameness" (28 May 2026, 37 minutes), "Tasty Branding: Inside Fordham’s Pop-Up Pizza Shop" (26 March 2026, 37 minutes), and "The Search Party is Over: Seth Odell on AEO and Life After SEO" (19 March 2026, 44 minutes).
How often does Higher Voltage publish?
Higher Voltage publishes roughly monthly, with episodes averaging 39 minutes across 100 episodes.
How hard is it to get booked on Higher Voltage?
Booking probability for Higher Voltage is 33%, and the host is rated Selective on guests. Higher Voltage requires a Pod Score of 80 or higher. Higher Voltage's contact route on record: public web form.
Who should pitch Higher Voltage?
The strongest fits for Higher Voltage are Universities & Colleges. Higher Voltage has an education audience.
About the host
Volt hosts Higher Voltage, an education podcast with 100 episodes published.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Mar 26, 202637 minIn this episode of Higher Voltage, Justin Bell, Vice President for Marketing and Communications at Fordham University, joins Kevin to break down the strategy behind the Fordham Pizza Shop activation at NACAC. What...
Mar 19, 202644 minIn this episode of Higher Voltage, Seth Odell joins Volt to discuss how AI is transforming search and what it means for higher education marketers. As zero-click search results, AI-generated answers, and new discovery...
Feb 26, 202636 minOn this episode of Higher Voltage, Kevin Tyler sits down with higher ed strategist and author Elliot Felix to explore the concept of the connected college. From silo-busting strategy to integrating career development...
Feb 4, 202635 minHBCU enrollment is gaining momentum—and strategy is driving the surge. In this episode of Higher Voltage, Kevin Tyler speaks with Tanya Clark of 3 Enrollment about record-breaking male enrollment, intentional digital...
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Jan 22, 202633 minIn this episode, Kevin Tyler interviews Marina Cooper, the Senior Associate Vice President for Integrated Marketing and Brand at Johns Hopkins University. They discuss the ‘Research Saves Lives’ campaign, which aims to...
Episode #103
Actually, Americans Do Trust Higher Education
Nov 24, 202538 minKevin Tyler talks with researcher David Lazer about new national polling that reveals a more nuanced picture of how Americans view colleges and universities. They unpack long-term trust trends, the role of partisanship...
Nov 6, 202539 minColorado Mesa University’s Featherstone campaign flipped the script on higher ed marketing with humor and honesty. Kevin Tyler talks with Katlin Birdsall, AVP for Marketing and Brand Strategy, about challenging elitism...
Episode #101
The State of Student Support Services
Sep 16, 202542 minWhat does it mean for colleges to be “student ready”? In this episode of Higher Voltage, Kevin Tyler talks with RAND researcher Lindsay Daugherty about meeting students’ basic needs — food, housing, mental health — and...
Episode #100
Why Are Fewer Men Going to College?
Jul 28, 202524 minIn this episode of Higher Voltage, Kevin Tyler talks with journalist Erica Levi Zelinger about the sharp decline in male enrollment across higher education. They explore how outdated messaging, retention challenges, and...
May 8, 202543 minHigher ed veteran and author Jaime Hunt breaks down how real, layered and strategic empathy can transform not just marketing messages, but student outcomes. From jargon traps to missed opportunities for connection, this...
Apr 24, 202543 minStudent debt is crushing. Financial aid is outdated. And higher ed still expects students to figure it out solo. Kevin Tyler talks with Lisa Hennessy and Alex Boylan—co-founders of The College Tour and the new platform...
Apr 10, 202539 minKevin Tyler speaks with Tam Powell and Gary Mueller of BVK and Serve Marketing about the Proud Sponsor Campaign, a bold national initiative to reframe the public conversation around higher education. They explore why...
Mar 27, 202547 minS1Higher ed must evolve from delivering education to fostering quality learning—a continuous, experiential process that benefits both students and faculty. In this episode of Higher Voltage, Scott Marshall, CEO of...
Mar 11, 202540 minS1New leaders in higher education face big challenges, but Melissa Farmer Richards has a roadmap. She joins host Kevin Tyler to discuss her book The 30-60-90-Day Handbook: Checklist for Communications and Marketing...
Feb 26, 202539 minS1How will recent ADA updates impact digital accessibility in higher education? Kevin Tyler and Jamie Axelrod discuss the shift from reactive to proactive compliance, the legal stakes of non-conformance, and why universal...
Feb 13, 202555 minS1Can Performance TV revolutionize higher ed marketing? In this episode of Higher Voltage, Kevin Tyler talks with Jennifer Lonchar of AmbioEDU about how data-driven digital advertising is changing the game for student...
Episode #1
Beyond the Search Cliff
Jan 30, 202544 minS1The search cliff is changing the game for higher ed recruitment, making it harder to reach prospective students through traditional methods. Kevin Tyler, Jenny Petty, and Emily Smith explain what this means for colleges...
Jan 16, 202533 minS1What makes community colleges America’s best-kept secret? Kevin Tyler and Devin Purgason explore the future of higher education, from AI’s role in student engagement to the growing impact of micro-credentials...
Episode #1
Finding Opportunity Amid Politicization
Dec 10, 202438 minS1Kevin Tyler and guest Carri Twigg examine higher ed’s future in light of potential political disruptions, a dismantled Department of Education and shifts in institutional identity and collaboration.
Recent guests
Recent guests on Higher Voltage. Study who booked and why before you pitch.
J
Justin Bell
Vice President for Marketing and Communications, Santa Margarita
A
Alex Boylan
Founder/Executive Producer/Host, The College Tour Amazon Prime Series, DreamJobbing
K
Kevin Tyler
Executive Assistant Chief, The Villa Park Podcast
C
Chris Nelson
Associate Professor and Chair of the Higher Education Department at the University of Denver, Memorial Sloan-Kettering Cancer Centre
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