Hosted by Eric Shanfelt · 🇺🇸 US · EN-US · 46 episodes
Established thought leaders with verified media credentials.
Join digital media veteran, Eric Shanfelt, each week as he helps magazine publishers and media companies grow their digital audiences, drive revenue, and improve their technology. We'll cover digital advertising, SEO, AI, social media, email, subscriptions, content distribution, and much more. Whether you publish an enthusiast / hobby magazine, a B2B trade magazine, an association journal, a regional consumer / business publication, or a local newspaper, each session has something that you can immediately apply to your business.
Eric Shanfelt hosts High Value Publishing, a business show with 46 episodes published.
Eric Shanfelt and Jez Walters dig into the publishing news that mattered in May 2026, with a recurring theme tying most of the stories together: unique, authentic, non-commodity content wins. They cover the case for labe
Eric Shanfelt and Jez Walters cover the latest news and developments affecting media companies and publishers. This month's topics include: AI missteps at major newsrooms — The New York Times, Ars Technica, and one of th
Eric Shanfelt and Jez Walters are back for the March edition of What's New in Publishing, the monthly roundup of the biggest stories in digital media for magazine and news publishers. In this episode: Google's alarming n
As a media company, if you've ever felt that Google Analytics leaves you wanting more, this episode is for you. This week, I'm joined by Michael Henry from Marfeel for a hands-on demo of their publisher-centric media int
Eric Shanfelt shows media companies how to use programmatic advertising on owned and operated media. He focuses on the practical business decisions behind filling unsold inventory on your site and in email newsletters, w
In this week’s High Value Publishing session, Eric Shanfelt and Jez Walters break down the biggest digital media issues publishers should pay attention to right now, and what to do about them. They cover a major Google D
Eric Shanfelt joins the Local Media Association to take an in-depth look at whether publishers should block AI bots from their websites and, if so, how to do it. He explains the tradeoffs between AI visibility and websit
In this week’s High Value Publishing session, Eric Shanfelt breaks down a common problem that costs publishers renewals and credibility with advertisers: you are driving traffic, but your advertiser’s Google Analytics is
In this High Value Publishing session, Eric Shanfelt is joined by Jez Walters of What's New in Publishing to unpack what the latest AI and distribution shifts actually mean for magazine and news publishers. The conversat
In this kickoff episode for 2026, Eric Shanfelt runs an “ask me anything” session focused on real-world problems publishers are dealing with right now, including ad strategy, performance, analytics, and the growing impac
If you are a local or regional publisher, your Google Business Profile is one of the most overlooked assets you have. It is not just a “listing.” It is a credibility signal, a discovery surface in Search and Maps, and a
AI junk content, Meta’s new AI licensing deals, Google’s latest core update, experimental pay-per-article wallets, and creator-journalists with bigger followings than local newsrooms all collide in this episode of “What’
Should publishers block AI bots like ChatGPT, Gemini and Perplexity from crawling their sites? If so, what is the smartest way to do it? In this session, Eric Shanfelt shows you how generative AI is impacting publication
Eric Shanfelt teams up with Jez Walters from What’s New in Publishing for a concise, no-nonsense update on the most important stories and developments impacting the future of publishing. In this session we cover: • OpenA
Why do some digital media companies thrive while others fail? With over 30 years in the industry, digital media veteran Eric Shanfelt has seen what works and what doesn't. In this reboot of the "High Value Publishing" we
If implemented properly, Meta Ads can be a cost-effective way for a publisher to drive website traffic and grow their email list. In this High Value Publishing session, Eric Shanfelt is joined by digital industry legend,
As publishers, our email reputation and deliverability is critical. Google Postmaster Tools is a free tool that any publisher can use to see how well they are doing at delivering email to Gmail and Google Workspace users
In this week's session of High Value Publishing, we're shifting focus from our usual digital strategies to reflect on what lies ahead for media companies in 2024 including: The enforcement of stronger email authenticatio
Eric Shanfelt and ad sales expert, Ryan Dohrn, show publishers how to avoid the 7 biggest mistakes sellers make when selling digital advertising. The Wrong Products for the Wrong ClientToo Many Products to SellFaking ItT
For publishers, a podcast can be more than just an audio format. It can be a convenient way for readers to discover and follow your content, it can drive people back to your website, and eventually it can be a new revenu
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High Value Publishing is hosted by Eric Shanfelt. The show is categorised under business (marketing) and has published 46 episodes.
High Value Publishing has published 46 episodes.
High Value Publishing regularly covers business, marketing, education. It sits in the business category, with a marketing focus.
High Value Publishing is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
High Value Publishing hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of High Value Publishing average 31 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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