business
Hosted by Justin Rubner · business · EN-US · 14 episodes
High Intent explores unfiltered lessons from the frontlines of modern marketing. Hosted by Justin Rubner, High Intent features interviews with innovators in brand building, demand generation, sales conversion and beyond. - Why are CMOs disappearing? - What behavioral science principles can marketers employ to ensure better conversions? - How should a new marketing leader scale an early-stage company? - How can we get sales reps to follow through on cold MQLs? ... These are just some of the topics we explore. About your host: Justin has spent his marketing career building and scaling marketing programs — for tech startups and Fortune 500 companies ranging from NCR to CoStar Group. He also was a brand strategist for the Air National Guard. A former business reporter, Justin brings positioning and storytelling front and center to his approach to ensure clarity, pipeline growth and long-term br
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Booking probability
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Signup to Generate a PitchHigh Intent explores unfiltered lessons from the frontlines of modern marketing. Hosted by Justin Rubner, High Intent features interviews with innovators in brand building, demand generation, sales conversion and beyond. - Why are CMOs disappearing? - What behavioral science principles can marketers employ to ensure better conversions? - How should a new marketing leader scale an early-stage company?
High Intent is hosted by Justin Rubner. The show has published 14 episodes to date.
Recent episodes include "Why Your Next CMO Will Fail Before Day One" (12 October 2026, 36 minutes), "What Now? Google Ate Your Traffic, AI Wants the Receipts" (21 September 2026, 29 minutes), and "The Truth About Crowdfunding: What Actually Drives Backers" (17 August 2026, 43 minutes).
High Intent publishes roughly monthly, with episodes averaging 43 minutes across 14 episodes.
Booking probability for High Intent is 29%, and the host is rated Selective on guests. High Intent requires a Pod Score of 80 or higher. High Intent's contact route on record: verified email.
The strongest fits for High Intent are Marketing, Advertising & PR. High Intent has a business audience.
Justin Rubner hosts High Intent, a business show with 14 episodes published.
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Episode #14
Around 60% of growth hires fail in the first 18 months. According to Catherine Gutierrez, the lack of a growth system is Culprit no. 1. After all, it’s not a stretch to say that asking a person to carry missing business...
Episode #13
Nearly 70% of Google searches now end without a click. And now, thanks to AI, companies produce about 40% more content now. Is this volume even helping? Stephanie Richards and I talk about how this trend is actually...
Episode #11
So, your company decided to launch a crowdfunding campaign. To be part of the estimated $378 million raised via Reg CF platforms like Wefunder, your work’s just started. Once your admin and legal are ironed out, it’s...
Episode #7
We're drowning in customer data, customer feedback, website analytics, social listening, surveys, reviews, and AI-generated insights. Why do so many companies still struggle to truly understand their customers? After...
Episode #9
What are some common GTM mistakes early-stage companies make? How do you determine where you can grow the most? What, exactly, is a fractional GTM leader and why are these positions exploding? Sangram Vajre answers...
Episode #8
Want to know one of the most empty words in business today? Strategy. In so many executive meetings, it’s often operational tactics that take center stage. And to be honest, when it comes to market strategy sessions, if...
Episode #6
<p>How can an executive team assess top 1% talent in minutes flat.<br/><br/>Why background is only part of the story.<br/><br/>Why psychometric testing is so important.<br/><br/>These are just a few topics we discuss...
High Intent
<p>The next time you’re at your company’s town hall, pay attention to this:The amount of congrats on the new logos your Sales team generated vs. the time allocated to the 13 existing customers who renewed last...
Episode #5
<p>How can CMOs be more board fluent?<br/><br/>Why is customer retention such a missed focus?<br/><br/>How does marketing-CS-sales misalignment causes so many problems?<br/><br/>Fred Penteado is an outsider. And that is...
Episode #3
<p>If you’re aspiring to make that leap from VP to Chief Marketing Officer, you’ll want to be aware that it’s a bit of a bloodbath up there. Of all the C suite, CMO tenure is by far the shortest. Why is this, and what...
Episode #3
<p> Yes, even B2B buyers are human. </p><p>If you’re not deploying proven psychology in your marketing output, you'll likely garner less attention at the top of the funnel and miss more opportunities in the middle...
Episode #2
<p>Host Justin Rubner talks with customer success guru Aaron Thompson, CEO of CS consultancy Red Slacks and the former CRO and instructor of SuccessHACKER. </p><p>Topics discussed:</p>The lack of collaboration between...
Episode #1
<p>How do you strike the right balance between growing for the future while still ensuring immediate pipeline ROI?</p><p>Host Justin Rubner chats with Kurt Uhlir, CMO of EZ Home Search, about growing the marketing...
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