High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Joe Cirulli, Dorian Yates, Simon Melov PhD, Roger Schwab, Simon Shawcross, and many more.
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Episode #583
583 - A Guide To Starting Your Own HIT Strength Training Business On a Budget (with HITuni's Simon Shawcross)
Sep 30, 202623 min
Want to start your own strength training business, but you're worried about how much you need to spend before you launch? HITuni Founder Simon Shawcross says you probably don't need as much money as you think you do, and he lays out some realistic options if you want to start a successful business on a budget. We go into practical options that actually work, how to find your first few clients, how to do marketing at the start, equipment options, and real-world examples. So if you've been putting off starting your own strength training business because of budget concerns, this episode is for you. Stop feeling stuck — start here and start now! ━━━━━━━━━━━━ Join HIB FREE and Get a HIT Business Course here ━━━━━━━━━━━━ Want help growing? Book a strategy call with Lawrence here ━━━━━━━━━━━━ Get HITuni Certified Now (Use code HIB10 at checkout)
582 - 15 Years After Body By Science — How Does Dr. Doug McGuff Do His HIT Workouts in 2026?
Sep 23, 20261h 5m
Body by Science was released 15 years ago — does it still hold up? How does Dr. Doug McGuff approach working out today? Blain Duesing and Dr. John D'Ambrosio decided to ask him about it (along with a few other questions) on the Fitless podcast. In this episode, they dive into the origins of Body by Science (like how John Little convinced him to write it), how Doug used to work out then and how he does now (and why), why some clients might need higher reps, female clients and heavier sets, what inroad really means, strength training for Parkinson's disease, and more. This is a great episode from Blain, John, and Doug looking back on the influence of Body by Science on strength training and how it applies to all of us today! ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ Want help growing? Book a strategy call with Lawrence here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ Thanks to Blain and John for allowing us to republish this episode of the Fitless Podcast — make sure you check them out here .
581 - One Set A Week (Yes, Really) (with John Little)
Sep 16, 20261h 5m
There may be pitchforks, so watch your head: What if the secret to bigger gains for your clients was doing almost nothing in the gym? Nautilus North Founder, prolific author, and master strength trainer John Little returns to talk about his one-set-per-week experiments and the surprising results he's seen with this protocol. We dive deep into how much exercise you really need to drive results, when you might want extra cardio (and when it's useless), optimal approaches for fat loss and recovery, the false idol of the bodybuilding "look", and more. If you're still looking at "one set per week" and you're very skeptical, don't worry — even John can't quite believe it himself yet! ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ Want help growing? Book a strategy call with Lawrence here
580 - Personal Trainer Secrets: Attract New Clients and Keep Them Coming Back For More (with Aldon Tibbs)
Sep 9, 20261h 30m
What if the secret to building a thriving strength studio isn't just better workouts, but becoming the kind of trainer clients actually want to keep coming back to? The Garage Gym Founder Aldon Tibbs talks about how he went from powerlifting and mainstream personal training to building a HIT studio that gets people hooked and spontaneously generates referrals. We also talk about what you can learn from other modalities like CrossFit and Pilates so you can help guide clients better, how to choose equipment that makes your business unique, the power of being fun and likeable, and more. If you're tired of struggling to get clients and keep them with you, this episode will help you build a personal training business that makes it easy to get 'em and grow — check it out now. ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ Want More Help Growing? Book a Strategy Call With Lawrence Here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here
579 - Strength Forum 2026: The Most Important Fitness Business Event of the Year
Sep 2, 202637 min
What's happening at this year's Strength Forum and what can you get out of it? Discover Strength CEO Luke Carlson sits down to talk about what might be the most important and meaningful event for strength training business owners in 2026. We talk about why this matters for you and your strength training business, what makes this different from every other fitness event, who will be there and what to expect, and why you can't get anything from Strength Forum from anywhere else — there are real downsides to missing out on this one. If you love what you do and want nothing more than to make strength training your business for the rest of your life, Strength Forum should be on your radar — check out this episode! ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ Want More Help Growing? Book a Strategy Call With Lawrence Here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here
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