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Hosted by Mike Lander · 🇺🇸 US · EN · 146 episodes
Established thought leaders with verified media credentials.
This is Higgle: The B2B Sales Club Podcast, where we bring you actionable insights about sales RFPs, Sales Negotiations and difficult Procurement discussions. It's all about helping you win more deals, and hitting your sales quota.We talk to sales leaders, brand leaders and procurement leaders about lessons learnt on their journey to win more sales deals and get better negotiated outcomes.The podcast is hosted by Mike Lander, an ex procurement director and entrepreneur, talking to guests about their experiences - the good, the bad and the ugly.Please subscribe to get updates when new episodes are released.
Mike Lander hosts Higgle: The B2B Sales Club, a business show with 146 episodes published.
Is the industry sleepwalking into a talent collapse driven by AI and short-term thinking? In this episode I sit down with Paddy Woods, Founder of Fuse, to unpack a bold and urgent idea: the marketing and creative industr
How do you align global stakeholders and still keep price from dominating the conversation? In this episode, I sit down with Shari Begun, Vice President of Sales at GlobalFoundries. She leads strategic accounts in the se
Are agencies about to automate themselves into irrelevance? In this final part of a trilogy with Simon Billington, Global Executive Creative Director at Team Lewis, we go deep into the idea of "control points" and why th
Are agencies about to be redefined not by what they make, but by how they think? In this second part of my conversation with Simon Billington, Global Executive Creative Director at Team Lewis, we get straight into the sh
How do you punch above your weight when a technological revolution threatens your entire industry? In this episode, I sit down with Simon Billington, Global Executive Creative Director at Team Lewis, for the first in a t
How do you stand out in the RFP process when everyone is using the same AI tools? AI is reshaping sales faster than most of us can process. In this conversation with Antoine Drapeau, Senior Account Executive at Verndale,
What happens to agencies when scarcity disappears and AI can do almost everything? In this episode I sit down with Tom Salmon, Co-Founder of Agency by Agency, to unpack what's really happening inside the UK's 25,000-stro
Could a survey based on original research be your missing piece in winning high-value B2B deals? This week, I sit down with Becky Lawlor, Founder of Redpoint Insights, to unpack the real power behind survey-based thought
Are outdated discovery tactics and fear of rejection quietly killing your enterprise deals? Alex Sobol, co-founder of The Millennium Alliance, is here for part 2 to unpack what's really happening in B2B C-suite sales rig
What if the real secret to sales success is in how you handle difficult people? In this episode, I sit down with Alex Sobol, Co-Founder of The Millennium Alliance, to look closely at the real traits that drive success in
What happens when clients demand fewer people, lower fees, and measurable growth at the same time? In this episode, we're joined by Micki Meyer (Executive Director, Global Client Engagement - Health with Interpublic Grou
As production gets cheaper and faster, where does real agency value survive? In this episode, I sit down with Claire Lambell, Managing Director at Southpaw, to unpack what's really happening inside creative agencies as A
What happens when you stop automating tasks and start reimagining the entire workflow? In this episode, we're alongside Rebecca Aliab Deng, Vice President of Business Operations at Cognitiv, to unpack what AI transformat
Are agencies evolving into strategic partners, or becoming commoditized overnight by AI? In this second of two parts, Gareth Turner of Big Black Door joins me again to unpack what AI is really doing to marketing teams, a
What if the smartest move in marketing is to step back before doing more? We're welcoming Gareth Turner, Founder of Big Black Door, in this episode to check out what's really going on inside the modern CMO's world. We ta
How do you win customers when AI becomes the gatekeeper between you and your audience? In this episode, I sit down with John Campbell, Head of Innovation & AI at ROAST, to unpack how AI is fundamentally reshaping search.
Could a $5 gesture outperform your entire digital ad budget? In this second part of my conversation with Kris Rudeegraap, Co-CEO and Co-Founder of Sendoso, we start off by discussing the myths surrounding gifting in B2B
What happens when your biggest sales advantage suddenly disappears overnight? In this episode I sit down with Kris Rudeegraap, Co-CEO and Co-Founder of Sendoso. In this first of two parts, we rewind to the scrappy early
In this episode we're welcoming Chris Davis, Managing Director (UK) at Hypetap, to unpack what influencer marketing really means beyond the buzzword. He explains why trust beats follower count, and how the algorithms hav
Are traditional go-to-market models quietly collapsing under the weight of AI? I'm picking up the conversation with Nikki Barua today by looking at what reinvention actually means when agentic AI reshapes sales, marketin
Gareth Turner
Ex-Brand Marketing Director · Big Black Door
3 appearances on this show
John Campbell
head of Allspring’s Systematic Core Equity team · Allspring Global Investments
1 appearance on this show
Chris Davis
Assistant Director of Learning Design and Development · First Southern National Bank
1 appearance on this show
Nikki Barua
serial entrepreneur, bestselling author, keynote speaker, co-founder of Flipwork · Flip Work
2 appearances on this show
Dave Plunkett
Collaboration Junkie
1 appearance on this show
Stephanie Melodia
entrepreneur, marketing consultant, host of Strategy and Tragedy
1 appearance on this show
Mike Mears
CIA Leadership Executive · Vacay My Way
2 appearances on this show
Tom Martin
author of The Invisible Sale · The College of Charleston
1 appearance on this show
Ulli Appelbaum
1 appearance on this show
Andres Lares
CEO · Shapiro Negotiations Institute
1 appearance on this show
Anna Stone
M2 at Emory University School of Medicine · Stone’s Top Tens
1 appearance on this show
Caroline Johnson
Executive Producer · Smart Pet Rescue
1 appearance on this show
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Higgle: The B2B Sales Club is hosted by Mike Lander. The show is categorised under business (entrepreneurship) and has published 146 episodes.
Higgle: The B2B Sales Club has published 146 episodes.
Higgle: The B2B Sales Club regularly covers business, entrepreneurship. It sits in the business category, with a entrepreneurship focus.
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Episodes of Higgle: The B2B Sales Club average 29 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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