
Here’s The Deal
How Do I Start A Business After 50? PART 1 OF 4
Is your job really safe? Four of my friends just found out it wasn't. This is Part 1 of a four-part series on starting a business after fifty. I've done it. My last guest Bonnie has done it. My business coach Eric has done it — and it keeps coming up. If you've had a career redirection, or you've just been working for somebody for so long that you're ready to take the skills you've built and use them for yourself, this series is for you. There's no fluff here, no platitudes, and we're not asking for permission. Just the things we've won through hard work. There's going to be some cost — but it's going to pay off. In this episode, we cover: Why “renting” your income (i.e. having a job) isn’t as safe as it feels, no matter how long you’ve been there Building equity in yourself the same way you build equity in a home The myth of the “perfect plan” — and why a good plan violently executed beats a perfect plan next week The truth about what owning a business actually costs you at first (hint: it’s not golf on Fridays) Why corporate’s redundant systems waste money — and what changes the day you’re the owner Why the smartest investment you’ll ever make is in yourself A homework assignment: name the one myth that’s been holding you back The best time to start a business was years ago. The second best time is right now. Chapters 0:00 Why This Series Exists 0:51 Betting On Yourself & Building Equity 2:49 Own Your Time, Own Your Skills 4:55 The Truth About “Safe” Jobs 6:59 Renting vs. Owning Your Income 8:51 Building Equity In Yourself 9:43 The Myth of the “Perfect Plan” 12:09 Movement Generates Information 14:21 Not Everyone’s Built to Be an Entrepreneur 16:26 The Truth About Starting a Business (Long Hours Ahead) 18:54 You Don’t Have to Take Every Client 21:07 Brace for the Pain, Then Push Through 23:23 The 50+ Advantage 24:56 Building the Culture You Wish You Had 27:14 Redundant Systems. Wasted Money. 29:22 Homework: Name Your Myth Subscribe for Part 2, where we talk about what can kill your bet faster than a bad market: a bad partner. New episodes from HTD Media Group — Get Seen. Heard. Remembered.


