Healthcare Marketing Edge

Your go-to healthcare marketing podcast for unlocking the secrets to patient acquisition and practice growth in the ever-evolving healthcare landscape. Each episode dives into actionable marketing strategies, industry insights, and real-world case studies tailored for small to medium-sized independent medical practices. Whether you’re a orthopedic surgeon, dentist, chiropractor, or primary care provider, tune in to gain the edge you need to scale your medical practice and thrive in a competitive healthcare market. 361567

Healthcare Marketing Edge is a business podcast hosted by Luminus Healthcare Marketing, with 22 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Luminus Healthcare Marketing hosts Healthcare Marketing Edge, a business show with 22 episodes published.

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  Episode #22

  How Compassion and Follow-Up Build a Referral Powerhouse | EP 22

  Aug 4, 202631 minS1

  In this episode of Healthcare Marketing Edge, Tim Bouchard, Owner/CEO of Luminus, and Mollie Fischer, Regional Director of Business Development at Allegheny Health Network Hospice, discuss what it takes to build a referral powerhouse in one of the most emotionally sensitive corners of healthcare. They explore why compassion functions as a core competency rather than a soft skill, how educating referral partners and families turns hesitation into action, and why closing the loop after every referral is what builds lasting trust. Mollie shares how eight years of genuine relationship-building made her the person providers call by name, why hospices shouldn't apologize for margin, and how following up on every case moves an account from occasional to reliable. The conversation emphasizes that when you lead with empathy, education, and real value, the referrals follow.

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  Episode #21

  Better Patient Outcomes as the Foundation for Growth | EP 21

  Jul 21, 202626 minS1

  In this episode, Tim Bouchard, Owner & CEO of Luminus, interviews Nicholas Messina, COO at Gabby Health, about how technology, AI, and outcome-based services can transform healthcare practices, improve patient outcomes, and drive growth. They explore strategies for implementing new systems, overcoming resistance, and building a reputation for excellence.

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  Episode #20

  Building Trust Before the Referral | EP 20

  Jun 30, 202628 minS1

  In this episode of Healthcare Marketing Edge, Tim Bouchard interviews Alex Wallace from Haven Home Health & Hospice on why healthcare marketing must be built on trust rather than visibility, especially in home health, hospice, and home care where families make decisions during the most stressful moments of their lives. Alex shares how community education, consistent referral relationships, and alignment between marketing and care delivery earn the confidence that drives referrals. The episode demonstrates how trust-based, relationship-driven marketing transforms a practice from afterthought to top referral partner.

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  Episode #19

  Bridging the Expertise to Exposure Gap for Doctors with Podcasts | EP 19

  Jun 2, 202631 minS1

  In this episode of Healthcare Marketing Edge, Tim Bouchard interviews Bret Gregory, founder of DrTalks, shares his journey from corporate wellness to building a leading platform for physicians to grow their practice through podcasting and digital marketing. Discover how physicians can leverage podcasts, social media, and AI to build trust, attract patients, and expand their influence.

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  Episode #18

  Audience-Based Marketing Systems That Create Predictable Growth | EP 18

  May 6, 202634 minS1

  In this episode of Healthcare Marketing Edge, Tim Bouchard interviews Lisa Drafall, Marketing Manager at Project Turnabout about building effective healthcare marketing systems. They discuss audience-centric strategies, the importance of understanding patient journeys, and how to create content that resonates and converts. Learn how to shift from tactical campaigns to strategic systems that grow your practice sustainably.

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Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

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