
Episode #45
Rethinking the Role of Customer Education in the AI Era
Customer education has spent years fighting to prove it belongs in strategic conversations. AI may finally force the issue. In this episode, I’m joined by Danielle Evans from Sendoso, Monica Walsh from Klaviyo, Ashley DeKerlegand from Quickbase, Talya Reynolds from ClearCo, and Ben Love from Jupiter Learning for a practitioner-led conversation about where customer and partner education is heading. A big theme emerged from the discussion: education creates more value when it stops behaving like an order-taking function. That means starting with the customer’s problem rather than the request for another course, then showing how learning connects to outcomes the wider business cares about. AI changes what teams can produce and how quickly they can produce it. The more interesting question is what we do with that capacity. As content becomes easier to create, judgement, empathy, and a deep understanding of the learner become more valuable. Some curious takeaways: Start with the customer’s problem before deciding whether training is actually the answer Connect education to meaningful business outcomes without losing sight of the learner Use AI to remove repetitive work while protecting the human judgement that makes learning valuable Episode highlights: (00:00) Welcome to Harald’s Curious Corner (08:12) Where customer education should live (12:38) Looking beyond the training request (16:35) Starting with the business problem (20:15) Thinking like a growth leader (24:02) Moving customer education beyond support (28:49) Connecting content to customer outcomes (32:14) When the traditional LMS falls short (33:02) How adaptive learning can create demand (39:19) Knowing what to delegate to AI (46:41) What AI should actually automate (53:01) Will AI mean smaller teams Connect with the guest: Danielle Evans on LinkedIn: https://www.linkedin.com/in/daniellemevans/ Explore Sendoso: https://www.sendoso.com/ Monica Walsh on LinkedIn: https://www.linkedin.com/in/monica-sindwani/ Explore Klaviyo: https://www.klaviyo.com/ Ashley DeKerlegand on LinkedIn: https://www.linkedin.com/in/ashley-dekerlegand-60760289/ Explore Quickbase: https://www.quickbase.com/ Talya Reynolds on LinkedIn: https://www.linkedin.com/in/talyareynolds/ Explore ClearCo: https://www.clearcompany.com/ Ben Love on LinkedIn: https://www.linkedin.com/in/benlove26/ Explore Jupiter Learning: http://www.jupiterlearning.co.uk/ Follow me on the following sites: Harald Overaa on LinkedIn: https://www.linkedin.com/in/haraldovera/ Subscribe to Harald’s Newsletter: https://www.linkedin.com/newsletters/6901795950403186688/

