
Handled It: The Supply Chain Podcast
You Sold the Same Item Twice
Omnichannel fulfillment is becoming one of the biggest challenges in modern retail, but what happens when the customer promise gets ahead of the supply chain? In this episode, Joe Perkins, Brent Hillabrand, and guests Alex Haines and Aaron Lambe, from Toyota Automated Logistics, break down how retailers can balance store inventory, distribution centers, fulfillment costs, and customer expectations without creating unnecessary complexity. You’ll learn why real-time inventory visibility, flexible automation, and smarter fulfillment strategies are critical to keeping same-day, curbside, and e-commerce promises. The conversation explores how retailers are turning stores into fulfillment nodes, the hidden costs of store-level picking, the role of AI and supply chain orchestration, and why order profiles should influence automation and distribution center decisions. Alex and Aaron also share practical insights on inventory allocation, replenishment, warehouse design, data quality, and when retailers should optimize what they already have instead of investing in new facilities or technology. In this episode, you will learn: Understand how omnichannel fulfillment impacts inventory, stores, distribution centers, and the customer experience Learn why disconnected systems and inaccurate inventory data can undermine fulfillment promises Explore the tradeoffs between store fulfillment, distribution center fulfillment, and localized fulfillment nodes See how automation, AI, and supply chain orchestration can improve inventory visibility and fulfillment efficiency Learn why your order profile should guide warehouse design, automation, and capital investment decisions Don’t risk making customer promises your supply chain can’t keep. Learn how to build a more flexible, efficient omnichannel fulfillment strategy that works in the real world.

