
Episode #6
Cam Stajer: The $20 Logo That Became an Olympic Sponsor
He cold emailed the Olympic committee with no connections and no reply for weeks. Three months later, his company had exclusive rights as Team Canada's official wellness recovery partner through 2028.Cam Stajer started Kala with 5,000 dollars, a 20 dollar Fiverr logo, and a product he found through a podcast because he couldn't afford the real thing. He turned down a deal on Dragon's Den. He bought out his co-founder. He recalled a million and a half dollars of product over a manual printing error. He didn't pay himself a cent for three years.Now Kala is the exclusive red light therapy partner of the Canadian Olympic Committee, sold in Costco, Walmart, and Cam still owns the company outright.What does it actually take to build a brand from your parents' basement into an Olympic sponsorship, without giving up equity? And why walk away from a deal that was already on the table? 00:00 Cold open 00:53 Meet Cam: CEO of Kala Therapy 01:35 20 years of hockey & what it taught him 02:40 Discovering red light therapy 03:56 Starting Kala: $20 logo, Alibaba & the name 06:02 Going on Dragon's Den 09:19 Early disaster: the Suez Canal shipment 10:49 Betting the whole farm12:12 Paying himself $0 for three years 14:33 The $1.5M Costco recall17:52 The dumbest mistake: wiring $50k to the wrong supplier 20:60 The Q4 inventory "Hail Mary" 22:54 Hype, misinformation & medical-device approvals23:55 Sponsor break26:40 Loneliness, mentors & building solo 28:42 Who shouldn't be a founder + ADHD as a superpower30:20 Growing up "different" 32:00 Envy, Forbes 30 Under 30 & what nobody sees 34:47 The Olympic deal 42:52 The Richard Branson cola story 44:47 The Shopify screenshot on his vision board 45:31 Manifestation & training the mind 48:42 Being the main character 49:19 What's next for Kala 50:16 OutroCam Stajer is the founder and owner of Kala, a red light therapy company and the official wellness recovery partner of the Canadian Olympic Committee.Subscribe on YouTube: https://www.youtube.com/@founderportraitsListen on Spotify: https://open.spotify.com/show/6T3jeLZ0wkMrUE2T9jkRzzListen on Apple: https://podcasts.apple.com/podcast/founder-portraits/id1875549655Follow on Instagram: @founderportraitsFollow on X: @founderportraitWebsite: https://www.founder-portraits.com #podcast #founderstory #entrepreneur #redlighttherapy #founderportraits






