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Hosted by Singular · 🇺🇸 US · EN · 181 episodes
Established thought leaders with verified media credentials.
Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more.Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.
Singular hosts Growth Masterminds: mobile growth podcast, a business show with 181 episodes published.
Connected TV advertising is growing fast—but can it actually outperform mobile user acquisition? In this episode of Growth Masterminds, host John Koetsier sits down with Michal Schwartz, Head of Growth at YouAppi, to exp
What happens when AI moves off the screen and into your field of view? Recorded live at Web Summit Qatar, this TechFirst episode dives deep into the real future of XR ... beyond the hype cycles of VR headsets and toward
Funnels are linear. Growth loops are exponential. You need funnels to grow, but the power of growth loops is what will make your app engagement, give you high retention, and maybe even give you viral growth. In this epis
MMPs give you a strong foundation for measuring mobile campaigns. But what if that’s not enough? What if the data you’re missing could unlock faster growth, smarter user acquisition, and better ROI? That’s where Extract
Add more ad network partners, and you get higher ROAS. That's what the data says. In this episode of Growth Masterminds, John Koetsier discusses the findings of a Moloco, Singular, and SensorTower report analyzing ad net
Achieving LTV greater than CPI is the foundation of success in mobile growth ... obviously. But how do you consistently achieve that? With a full app lifecycle strategy. In this episode of Growth Masterminds, host John K
Retargeting is one of the most powerful but misunderstood tactics in digital marketing. Too often, it's broken and marketers don't even know it. In this episode, I sit down with Paul Kovalski, head of marketing at Self F
Can AI really transform your ad creative workflow? In this episode of Growth Mastermind, host John Koetsier sits down with Andre Kempe, CEO of Admiral Media, to dive deep into the real-world impact of AI on creative ad p
What do mobile analytics and marketing measurement look like in 2025? In this episode of Growth Masterminds we chat with Barbara Galiza, a seasoned marketer, entrepreneur, and founder of FixMyTracking. Barbara shares ins
Imaging spending $100M for user acquisition. Or managing $3M a week. Daunting? In this episode of Growth Masterminds, we chat with Vytis Bareika , founder and CEO of Defined Chase. Vytis shares his journey of managing ov
What works in retargeting for mobile games? Host John Koetsier spends some time with Gamelight CEO Gunay Azer about segmentation, offers, LTV, timing, and much more around effective strategies for retargeting in mobile g
Are rewarded ad channels the revenge of the humans on the AI-driven programmatic RTB scene? And where do rewarded or incentivized ad channels fit for mobile user acquisition pros? In this episode of Growth Masterminds, h
Tilting Point just raised $150 million for user acquisition. In other words, it could be used to scale your game (or app!). In this episode of Growth Masterminds, host John Koetsier chats with Asi Burak, Chief Business O
Do you need an MMP if you just use Google? Or Meta? Or TikTok, or Apple Ads? Interestingly, you really, really do, even if you're using the free tier, because it unlocks so much more data and insight. In this episode of
Web-to-app funnels are huge in subscription apps. Andrey Shaktin has optimized more than 3,000 web-to-app funnels, and he's sharing 10 top tips for optimizing funnels ... including 1 that boosts your revenue 20%. In this
The waterfall is dead, long live the waterfall. On July 16, MAX will eliminate waterfall placements. Everything will be bidding. What does that mean? Is that a good thing? Bad thing? What are the impacts? In this episode
Can you trust your growth data? Bottom line … can you trust the data you use to grow? This is a special LIVE episode of the Growth Masterminds podcast. We’re live on LinkedIn, YouTube, and Facebook. We're here to answer
AI is changing everything in marketing. Targeting, measurement, creative, content, budgets, optimization ... everything. In this Growth Masterminds host John Koetsier welcomes Lior Elden, COO of Moburst. They chat about
What happened in privacy at WWDC 2025? Lots ... and in this episode we chat about: - Safari’s advanced fingerprinting protections and expanded link tracking prevention - Apple’s on-device AI and privacy-preserving featur
How do you unlock insights from all your creative to make your ads work better? Singular's releasing Creative IQ for AI-powered insights to make your creative optimization even better, helping you drive huge performance
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Growth Masterminds: mobile growth podcast is hosted by Singular. The show is categorised under business (marketing) and has published 181 episodes.
Growth Masterminds: mobile growth podcast has published 181 episodes.
Growth Masterminds: mobile growth podcast regularly covers business, marketing. It sits in the business category, with a marketing focus.
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Episodes of Growth Masterminds: mobile growth podcast average 26 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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