Growing Startups with Evelyn Cools

How do you know what to focus on when you’re building an early-stage company? In this episode of Growing Startups , I sit down with Kt McBratney, GP & Head of Community at Renew Venture Capital, to talk about making...

In this episode of Growing Startups , we’re switching things up. Erin Miska, positioning and messaging expert for early and growth-stage companies, turns the mic on me to talk about my unconventional path into startup...

The future of B2B marketing looks a lot more human. In this episode of Growing Startups, I sit down with Jeremy Ro, Founding GTM at Virio, to explore why employee generated content is exploding right now and how...

AI is moving fast and it’s easy to feel like you’re already behind. In this episode of Growing Startups, I sit down with Alfie Marsh, Co-founder and CEO of Station, to unpack how to actually approach AI without getting...

Startup marketing often fails because teams skip the foundations. In this episode of Growing Startups , I sit down with Garrett Jestice, GTM Advisor for B2B startups and Founder of 10X Solo, to break down how to...

Are you a founder who’s ready to stop running sales? In this episode of Growing Startups , I sit down with Morgan Abreu, Fractional Sales Leader, to talk about when to transition out of founder-led sales, what...

In this episode of Growing Startups , I sit down with Nikki Adamson, Senior Recruiter at Hire People, to talk about building your first GTM team — who to hire, when, and what to look for beyond a great resume. If you're...

Startup challenges are not always about product or market fit, they are often about people. In this episode of Growing Startups, I sit down with Zeeger Scholten, Startup Leadership Coach, to break down how trust...

In this episode of Growing Startups , I sit down with Andrew Herweg, Internationalization Officer at imec.istart, to talk about what founders need to know before expanding into new markets. We get into how to choose the...

If your messaging is not landing, your positioning might be the problem. In this episode of Growing Startups , I sit down with Benjamin Watkins, Founder of This Is Copy, to discuss how to craft positioning that actually...

In this episode of Growing Startups , I sit down with Sarah Saxty, founder of Creating Forward Studio, to talk about what it really takes to build a sticky brand. We unpack her Sticky Brand DNA framework, why founders...

In this episode of Growing Startups , I sit down with Jason Faber, fractional SEO consultant and growth advisor, to talk about what it really takes to build a successful fractional marketing business. We unpack how...

Hiring in the U.S. can make or break your expansion. In this episode of Growing Startups , I sit down with Yvan De Munck, Director of the European Desk at YER USA, to talk about what European founders need to know...

B2B marketing has changed fast, and a lot of the old playbooks just aren’t landing anymore. In this episode of Growing Startups , I sit down with Dom Belmonte, Sr. Manager, Growth at Sidecar Health, to talk about what’s...

In this episode, I sit down with Branca Ballot, GTM Advisor & Fractional Marketing Leader, to talk about how early-stage teams can scale sustainably without leaning on paid ads too soon. We dig into how she builds...