Groundwork

Groundwork features leaders building partnerships ecosystems at the best tech companies around the world. Hosted by Tai Rattigan and developed by Partnership Leaders, this podcast will help you gain the insights needed to build a successful partner program, one episode at a time.

Groundwork is a technology podcast hosted by Tai Rattigan, with 53 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Tai Rattigan hosts Groundwork, a technology show with 53 episodes published.

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  Episode #25

  Episode 53 - The Case for Fewer, Deeper Tech Partnerships

  May 27, 202539 minS2

  <p>Ron Piovesan is back on Groundwork, this time to share why Okta is going deep with fewer partners instead of going wide. In this episode, Ron unpacks the strategic shift from managing a broad ecosystem to focusing on a small number of high-impact partnerships. He shares how his team aligns long-term product roadmaps and go-to-market strategies with just six partners, while still supporting a vibrant integration ecosystem.</p><p><br /></p><p>Our favorite takeaways:</p><p><br /></p><p>- Focusing on fewer, high-impact partners enables deeper collaboration and better returns</p><p>- Empathy is essential for...

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  Episode #24

  Episode 52 - Roman Lobas of Fuelfinance

  Dec 12, 202443 minS2

  <p>In this episode, Roman Lobas, Head of Partnerships at Fuelfinance, joins Tai Rattigan to explore the dynamics of venture partnerships. Roman breaks down how to build trust with VCs, align incentives, and craft a value proposition that gets remembered. Drawing from his experience at Deel, Roman shares actionable strategies for scaling partnerships and fostering long-term relationships with investors. Our favorite takeaways: - Building trust with venture capitalists - Aligning incentives with VC goals - Simplifying your value proposition for clarity and impact - Leveraging success stories to strengthen relationships - Creating partnerships with non-investor VCs Timestamps: 2:30 Lessons from Katalista...

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  Episode #23

  Episode 51 - Andrey Lipattsev of Google

  Nov 29, 202445 minS2

  <p>In this episode, Andrey Lipattsev, from Google's Chrome Privacy Partnerships team, shares his journey from trust and safety roles to leading product partnerships at Google. He discusses the Privacy Sandbox initiative, which aims to update outdated technologies and enhance user privacy. Here are some of our favorite takeaways: - Overview of the Privacy Sandbox initiative - Importance of ecosystem connectivity and communication - Role of developer relations in partnerships - Strategies for building internal advocacy - Collaboration with developer relations teams Timestamps: 10:02 Chrome Privacy Sandbox 17:20 Partnering with Google 24:01 Open Web and Ecosystem Responsibility 31:25 Empowering Developer Advocates 39:17 Role of Developer...

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  Episode #22

  Episode 50 - Jen Waltz of Kron Technologies

  Nov 15, 202441 minS2

  <p>In this episode, Jen Waltz, Founding VP of Global Alternate Channel Sales at Kron Technologies, shares her extensive experience in business development, focusing on digital transformation, strategic partnerships, and cybersecurity. Here are some key highlights of our conversation: - The evolution and importance of OEM partnerships in SaaS and software. - AI's impact on OEM manufacturing and predictive analytics. - Strategies for managing channel conflict and partner ecosystems. - The significant role of cybersecurity in partner-driven revenue generation. - Importance of clear joint value propositions in partnerships. - Tips for effective partner engagement and lead generation. Timestamps: 2:05 OEM Partnerships 7:05...

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  Episode #21

  Episode 49 - Daisy Urfer of Algolia

  Oct 13, 202448 minS2

  <p>In this episode, Daisy shares her unconventional journey from a background in child development to becoming a leader in cloud partnerships. She offers insights into balancing internal and external partnership efforts and the strategic role of SI partners in cloud ecosystems. Here are some key highlights of our conversation: - The role of transferable skills in career transitions. - Complexities and strategies in managing cloud partnerships. - Importance of participating in cloud provider programs. - Best practices for maintaining marketplace listings. - Balancing internal collaboration with external partnership efforts. - Strategic involvement of SI partners in cloud ecosystems. Timestamps: 2:49...

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