
Grit Branded
A Life in Rodeo: KC Jones on Competition, Business, and Giving Back
This week on the Grit Branded Podcast, Brad sits down with KC Jones to talk about his journey from growing up on a farm and getting his start in rodeo to building a career beyond the arena. KC shares stories from his time as a competitor, the experiences that shaped him, and how his passion for rodeo led him to create Pro Rodeo Fantasy. He and Brad also discuss his latest venture, Rodeo Bonus, and his vision for creating a stronger connection between fans and the athletes they follow. For KC, Rodeo Bonus is about more than engaging fans. It is about giving them a way to feel invested in the sport while supporting rodeo athletes at the grassroots level.

