Who hosts Green Side Up?

Green Side Up is hosted by Jason Lee & Jordan Upcavage. They have published 142 episodes. The show covers business, with an entrepreneurship focus.

What has Green Side Up covered recently?

Recent episodes include "Ep 143. Making the Schedule Work: Emergency Jobs, Big Contracts, and Busy Seasons", "Ep 142. Trench Talk Tactics: Flat Rate, CRMs, and Social Media That Actually Converts", and "Ep 141. Rising Tides and Real Numbers: Peer Groups, Pricing, and Profit in the Green Industry". The latest went out on 1 Oct 2026 and ran about 54 minutes. Reading two or three of these before pitching is the fastest way to see what the show actually books.

How often does Green Side Up publish?

Green Side Up publishes weekly, a median of 7 days between episodes. Episodes average about 58 minutes. The back catalogue stands at 142 episodes. A show on this cadence plans ahead, so pitch earlier rather than closer to the date you want.

How hard is it to get booked on Green Side Up?

For Green Side Up, Booking Probability sits at 35/100, Listen Score at 30/100, and the guest bar is around 80/100. The show has not signalled guest openness recently, which raises the bar on relevance. A verified contact is on file.

Who should pitch Green Side Up?

Green Side Up covers landscape industry, green industry, tree care, arboriculture, so guests who can speak to those specifically fit best. The show carries an audience score of 5/100. Lead with a specific result you can describe in numbers rather than a job title, and tie it to something the show has already covered.

business

Green Side Up

Hosted by Jason Lee & Jordan Upcavage · business · EN-GB · 142 episodes

Audience: 5

Apple Podcasts Website

About this Podcast:

Welcome to "Green Side Up: Tackling Entrepreneurial Weeds in Landscaping and Tree Care." Join hosts Jason Lee & Jordan Upcavage, a battle-tested landscaper, and a tree whisperer, as they peel back the layers of small business ownership in the green industry.Get ready for raw stories from the trenches, navigating unpredictable weather, managing demanding clients, and conquering the challenges that define entrepreneurial journeys. Whether you're knee-deep in the dirt or just planting your seeds, this podcast is your companion in the uphill climb of entrepreneurial success.Embrace the messy reality, find solace in shared struggles, and glean insights to thrive in the wild terrain of landscaping and tree care business. It's not always a walk in the park, but with "Green Side Up," you'll learn to thrive amid the chaos of entrepreneurship. Let's tackle those weeds together!

Pitch Analysis

Required Pod Score for this show. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Verified email

Booking probability

35%

Guest openness

Selective

Verified email on file

80/100

Required Score

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What is Green Side Up?

Green Side Up is a business podcast hosted by Jason Lee & Jordan Upcavage, with 142 episodes on record and a Required Pod Score of 80.

About the host

Jason Lee & Jordan Upcavage hosts Green Side Up, a business show with 142 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

Green Side Up
Ep 143. Making the Schedule Work: Emergency Jobs, Big Contracts, and Busy Seasons
Oct 1, 202654 min
In this episode, Jason Lee and Jordan catch up on the realities of running tree care and landscape businesses during a busy—and unpredictable—season. They discuss AI-driven leads and Skyfrog Landscape's new website, the challenge of fitting emergency tree work into packed schedules, and strategies for managing large contracts when client budgets or timelines change. They also get into the behind-the-scenes work of plant healthcare, including billing audits and chasing unpaid invoices, and preview an upcoming conversation with Tim Walters on knowing your true job costs and pricing work profitably before winter. Connect with Jason and Jordan: Green Side Up Podcast Website Email: greensideuppodcast@gmail.com Facebook: Green Side Up @greensideuppodcast on Instagram @skyfroglandscape on Instagram Visit Our Businesses: SkyFrog Landscape Independent Tree Service Save with SingleOps: Mention Green Side Up or use this link to get $500 off your SingleOps subscription: Get $500 Off SingleOps Sponsors & Partners: MitoGrow Intrigue Media on Instagram (@imintriguemedia) GS TrackMe Podcast Produced by: Mr. Producer (@mrproducerusa)
Show Notes
Green Side Up
Ep 142. Trench Talk Tactics: Flat Rate, CRMs, and Social Media That Actually Converts
Sep 17, 20261 hour
In this episode of Green Side Up, Jason and Jordan sit down for part two with Kevin Battistoni of Hunter Irrigation to dig deeper into what it takes to build a profitable, modern service business. Kevin breaks down the shift from traditional time-and-material billing to flat rate, upfront pricing, and how contractors are using this model to increase service margins by 30% while giving homeowners true cost certainty. They explore tiered "good, better, best" options, performance-based pay that lets top technicians earn six figures, and how smart use of CRMs eliminates missed materials and back-office rework. The conversation then shifts to social media as a serious lead engine, not a vanity metric game—covering Trench Talk's peer-to-peer content strategy, three core weekly content types contractors should post, and how to leverage tools like AI and simple time-lapse videos to stay top of mind without huge production budgets. Along the way, they wrestle with the tension between tech addiction, family life, and using these same platforms to grow a business and elevate the green industry as a true trade. Show Notes: IG: @kevin_battistoni_from_ hunter FB: @kevinbattistoni Connect with Jason and Jordan: Green Side Up Podcast Website Email: greensideuppodcast@gmail.com Facebook: Green Side Up @greensideuppodcast on Instagram @skyfroglandscape on Instagram Visit Our Businesses: SkyFrog Landscape Independent Tree Service Save with SingleOps: Mention Green Side Up or use this link to get $500 off your SingleOps subscription: Get $500 Off SingleOps Sponsors & Partners: MitoGrow Intrigue Media on Instagram (@imintriguemedia) GS TrackMe Podcast Produced by: Mr. Producer (@mrproducerusa)
Show Notes
Green Side Up
Ep 141. Rising Tides and Real Numbers: Peer Groups, Pricing, and Profit in the Green Industry
Sep 10, 202652 min
In this episode of the Green Side Up Podcast, Jason and Jordan sit down live at the Landscape Show 2026 in the Hunter Irrigation studio with Kevin from Hunter Industries for a deep dive into where water, technology, and business strategy intersect. Kevin shares his journey as a fourth-generation "dirt surgeon," how he survived the 2008 downturn and COVID by pivoting into digital engagement, and how tools like Hydrawise and advanced monitoring turn irrigation systems into profit-driving, proactive service platforms. Jason and Jordan open up about building SkyFrog and their Tree Service brands, navigating hurricanes, drought, layoffs, and creative marketing to keep their companies healthy. The conversation then shifts into the power of peer groups, pricing smarter instead of just chasing top-line revenue, and Jason's vision for bringing real peer-to-peer learning into FNGLA across Florida. They wrap by teeing up a part-two episode on social media, digital engagement, and "Trench Talk"—how contractors can turn their everyday work and stories into real business results. Show Notes: IG: @kevin_battistoni_from_ hunter FB: @kevinbattistoni Connect with Jason and Jordan: Green Side Up Podcast Website Email: greensideuppodcast@gmail.com Facebook: Green Side Up @greensideuppodcast on Instagram @skyfroglandscape on Instagram Tree Care Business Webinars: A Healthy Bottom Line - Sept. 15, 2026 Visit Our Businesses: SkyFrog Landscape Independent Tree Service Save with SingleOps: Mention Green Side Up or use this link to get $500 off your SingleOps subscription: Get $500 Off SingleOps Sponsors & Partners: MitoGrow Intrigue Media on Instagram (@imintriguemedia) GS TrackMe Podcast Produced by: Mr. Producer (@mrproducerusa)
Show Notes
Green Side Up
Ep 140. If You're Not Appearing, You're Disappearing
Sep 3, 202647 min
In this episode of Green Side Up, Jason and Jordan riff on late-summer grind, momentum, and why "if you're not appearing, you're disappearing" in the Green Industry. Jason shares what's happening at SkyFrog—from plant ID trainings and battling spurge at the Boys & Girls Club to winning the FNGLA Landscape Division State Board seat and helping revive the landscape committee. They dig into how professional organizations like FNGLA and the ISA Florida Chapter elevate the industry through certification, consumer education, and real networking (not just letters after your name). The conversation then shifts to building recurring revenue with plant health care, the upcoming Granum Tree Care Business Webinar on PHC operations, and regional certification events in North Florida. They wrap by highlighting local FNGLA chapter meetings, the POW MIA Memorial service project, and Saluting Branches, reflecting on why giving back, showing up, and surrounding yourself with motivated peers pays off in both business and life. Connect with Jason and Jordan: Green Side Up Podcast Website Email: greensideuppodcast@gmail.com Facebook: Green Side Up @greensideuppodcast on Instagram @skyfroglandscape on Instagram Tree Care Business Webinars: A Healthy Bottom Line - Sept. 15, 2026 Visit Our Businesses: SkyFrog Landscape Independent Tree Service Save with SingleOps: Mention Green Side Up or use this link to get $500 off your SingleOps subscription: Get $500 Off SingleOps Sponsors & Partners: MitoGrow Intrigue Media on Instagram (@imintriguemedia) GS TrackMe Podcast Produced by: Mr. Producer (@mrproducerusa)
Show Notes
Green Side Up
Ep 139. Get More Customers in Less Time: Marketing and Money Talk with Tony Bass
Aug 27, 20261h 4m
In this episode of the Green Side Up podcast, Jason and Jordan sit down with industry veteran Tony Bass of Super Lawn Trucks live from the Landscape Show in Orlando. Tony shares hard-won lessons from nearly four decades in the lawn and landscape industry, including why financial literacy is the real foundation of confident pricing and sustainable profit. The conversation then shifts into a masterclass on modern marketing for contractors: using problem-focused truck signage, QR codes, and video-driven landing pages to generate higher-quality leads in a world where AI is reshaping search. Tony walks through his "scale-ready" formula for turning truck signs into automated sales funnels, from headlines like "Is your tree sick?" to online scheduling and even paid consultations. They also dig into the growing influence of private equity in the green industry, why being a local, independent contractor is becoming a powerful differentiator, and preview Tony's upcoming book, The Proud Landscaper . This episode is a practical, high-energy playbook for landscape and tree service owners who want to sharpen their numbers, upgrade their marketing, and protect the soul of independent business. Connect with Jason and Jordan: Green Side Up Podcast Website Email: greensideuppodcast@gmail.com Facebook: Green Side Up @greensideuppodcast on Instagram @skyfroglandscape on Instagram Tree Care Business Webinars: A Healthy Bottom Line - Sept. 15, 2026 Visit Our Businesses: SkyFrog Landscape Independent Tree Service Save with SingleOps: Mention Green Side Up or use this link to get $500 off your SingleOps subscription: Get $500 Off SingleOps Sponsors & Partners: MitoGrow Intrigue Media on Instagram (@imintriguemedia) GS TrackMe Podcast Produced by: Mr. Producer (@mrproducerusa)
Show Notes

Guest Appearances

Recent guests on Green Side Up. Study who booked and why before you pitch.

Mark Cohen

SVP & Marketing Manager of Advisory Services, Carle Illinois College of Medicine

Jeffrey Scott

Montclair Upper Cervical

Kevin Battistoni

Hunter Irrigation

Kevin

Hunter Industries

Advertisers on this show

Sponsor detection runs nightly. Check back soon.

Best industries to pitch Green Side Up for

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

businessstrong

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.

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What is the difference between Founder Solo and Founder Pro?

Founder Solo gives you 50 AI pitches per month using the credit model (Standard pitches cost 1 credit, Enriched pitches cost 2). Founder Pro raises that to 200 credits per month and adds full Booking Probability access, unlimited Magic Match, Apollo enrichment credits, and data export capabilities. Both plans use the same credit system, so you can stretch your monthly budget further by using Standard-mode drafting.

How do agency tiers work?

Agency tiers have no base fee. You pay per managed client and per talent profile. Agency Standard is $199 per client per month; Agency Pro is $399 per client per month. Both add $39 per talent profile per month. Your own team's user seats are always free.

What is a talent profile?

A talent profile represents one person (founder, executive, or spokesperson) you are booking onto podcasts. It includes their bio, topics, headshots, and outreach history. Team plans include 5 profiles; agency plans are pay-as-you-go.

Can I switch plans later?

Yes, at any time. Upgrades take effect immediately; downgrades apply at the end of the current billing period. Contact support if you need help migrating between plan families.

Do you offer a free trial?

Every paid plan includes a 15-day free trial. Your card is saved at signup but you will not be charged until day 16. Cancel any time from your dashboard.

What happens if I cancel?

You keep access until the end of your current billing period. No charges after that. Your data is retained for 30 days in case you reactivate.

Is the 20% annual discount automatic?

Yes. Select Annual on the pricing toggle and the discounted price is applied automatically at checkout. The annual price shown is the full year cost.

What if I have more than 50 profiles or 20 clients?

That is our Enterprise tier. Contact our sales team and we will build a custom plan with volume pricing, a dedicated account manager, and SLA guarantees.

Green Side Up

Ep 139. Get More Customers in Less Time: Marketing and Money Talk with Tony Bass

Aug 27, 20261h 4m

In this episode of the Green Side Up podcast, Jason and Jordan sit down with industry veteran Tony Bass of Super Lawn Trucks live from the Landscape Show in Orlando. Tony shares hard-won lessons from nearly four decades in the lawn and landscape industry, including why financial literacy is the real foundation of confident pricing and sustainable profit. The conversation then shifts into a masterclass on modern marketing for contractors: using problem-focused truck signage, QR codes, and video-driven landing pages to generate higher-quality leads in a world where AI is reshaping search. Tony walks through his "scale-ready" formula for turning truck signs into automated sales funnels, from headlines like "Is your tree sick?" to online scheduling and even paid consultations. They also dig into the growing influence of private equity in the green industry, why being a local, independent contractor is becoming a powerful differentiator, and preview Tony's upcoming book, The Proud Landscaper . This episode is a practical, high-energy playbook for landscape and tree service owners who want to sharpen their numbers, upgrade their marketing, and protect the soul of independent business. Connect with Jason and Jordan: Green Side Up Podcast Website Email: greensideuppodcast@gmail.com Facebook: Green Side Up @greensideuppodcast on Instagram @skyfroglandscape on Instagram Tree Care Business Webinars: A Healthy Bottom Line - Sept. 15, 2026 Visit Our Businesses: SkyFrog Landscape Independent Tree Service Save with SingleOps: Mention Green Side Up or use this link to get $500 off your SingleOps subscription: Get $500 Off SingleOps Sponsors & Partners: MitoGrow Intrigue Media on Instagram (@imintriguemedia) GS TrackMe Podcast Produced by: Mr. Producer (@mrproducerusa)

Show Notes

Every question we get asked before
someone starts their trial.

If you have a concern about deliverability, AI quality, data privacy, or whether this will actually work for your specific situation, it's probably answered below.

What is the difference between Founder Solo and Founder Pro?

How do agency tiers work?

What is a talent profile?

Can I switch plans later?

Yes, at any time. Upgrades take effect immediately; downgrades apply at the end of the current billing period. Contact support if you need help migrating between plan families.

Do you offer a free trial?

Every paid plan includes a 15-day free trial. Your card is saved at signup but you will not be charged until day 16. Cancel any time from your dashboard.

What happens if I cancel?

You keep access until the end of your current billing period. No charges after that. Your data is retained for 30 days in case you reactivate.

Is the 20% annual discount automatic?

Yes. Select Annual on the pricing toggle and the discounted price is applied automatically at checkout. The annual price shown is the full year cost.

What if I have more than 50 profiles or 20 clients?

That is our Enterprise tier. Contact our sales team and we will build a custom plan with volume pricing, a dedicated account manager, and SLA guarantees.

Green Side Up

About this Podcast:

Pitch Analysis

What is Green Side Up?

About the host

Recent episodes

Ep 143. Making the Schedule Work: Emergency Jobs, Big Contracts, and Busy Seasons

Ep 142. Trench Talk Tactics: Flat Rate, CRMs, and Social Media That Actually Converts

Ep 141. Rising Tides and Real Numbers: Peer Groups, Pricing, and Profit in the Green Industry

Ep 140. If You're Not Appearing, You're Disappearing

Ep 139. Get More Customers in Less Time: Marketing and Money Talk with Tony Bass

Guest Appearances

Mark Cohen

Jeffrey Scott

Kevin Battistoni

Kevin

Advertisers on this show

Best industries to pitch Green Side Up for

Podcasts like Green Side Up

Every question we get asked beforesomeone starts their trial.

Green Side Up

About this Podcast:

Pitch Analysis

What is Green Side Up?

About the host

Recent episodes

Ep 143. Making the Schedule Work: Emergency Jobs, Big Contracts, and Busy Seasons

Ep 142. Trench Talk Tactics: Flat Rate, CRMs, and Social Media That Actually Converts

Ep 141. Rising Tides and Real Numbers: Peer Groups, Pricing, and Profit in the Green Industry

Ep 140. If You're Not Appearing, You're Disappearing

Ep 139. Get More Customers in Less Time: Marketing and Money Talk with Tony Bass

Guest Appearances

Mark Cohen

Jeffrey Scott

Kevin Battistoni

Kevin

Advertisers on this show

Best industries to pitch Green Side Up for

Podcasts like Green Side Up

Every question we get asked beforesomeone starts their trial.

Every question we get asked before
someone starts their trial.

Every question we get asked before
someone starts their trial.