Grazora Life

When Jason was 16, he told a financial advisor at Wells Fargo his goal was to be a millionaire by 30. The advisor ran a spreadsheet, showed him the math, and told him the goal was unreasonable. Pick something realistic...

A dozen solopreneurs each making $100,000 a year does not add up to a $1.2 million business.That is the observation Jason keeps running into with owners who think they've scaled but really just have a pile of...

For most small business owners, social media is not the right first move. It is an advanced play, not a beginner move, and the pile of proven tools already on the shelf usually gets ignored because social media is the...

A small business owner had rebuilt her website more times than she could count. Every expert who looked at it had different advice. Every rebuild moved her further from where she started. And her sales didn't move...

Brett spent four years stuck on the idea of hiring his first employee.Four years thinking employees were more trouble than they were worth. Four years telling himself the story he grew up with: "if you want it done...

Episode 39: Stop Answering Objections Nobody Is Making A small software company had cold calling working. They had their conversion rates. They knew what leads turned into sales. Then one of them read a Reddit post that...

Episode 38: They Knew What to Do. They Did Nothing. Brett's teenage son wanted a $60 add-on for his drone remote. Brett said no, but told him to go start a GoFundMe. Five minutes later, Joshua was on his computer...

Episode 36: The End of SEO. What's Replacing It. Most people who search for something today never click a website anymore. They read the AI summary and move on.That's not a small shift. It's the same size of change as...

Brett just got off a call with an entrepreneur who's been in build mode for two years. Custom CRM. Custom training modules. Products dialed. Margins figured out. Everything a business needs — except revenue. He hasn't...

At a recent event, Jason wore a shirt covered in bananas. Person after person told him how bold it was — then went back to their dark, conservative shirts. One guy in the corner said it out loud: "I would never wear...

In the Middle Ages, a moat was the most expensive piece of fortification a castle could have. Most castles didn't have one because they were too hard to build and maintain. The ones that did get built often weren't even...

Episode 32AI has digested the entire Internet. Every research paper, every novel, every forum post, every Wikipedia article. And yet, as Jason points out in the opening of this episode, AI has never once experienced...

Episode 31 Brett says he's found the secret to boosting your intelligence and creativity. It's not a supplement, not a microdose, not a mushroom. It's incredibly expensive, in the sense that almost nobody is willing to...

Episode 30Most small business owners are negotiating from a position of weakness and they don't even know it. They think they have one client. One key employee they can't afford to lose. One offer that has to work. And...

Episode 29 Most business owners are playing their business on hard mode without realizing it. They take on every offer they can possibly deliver, they refuse to copy proven models, they cram everything into kitchen sink...