
Has the new BACP Ethical Framework 2026 left you wondering what you’re supposed to do? In this episode, I’m joined by Nicola Blunden, BACP’s Deputy Head of Professional Standards, and Marita Morahan, who led the review...


Do you feel overwhelmed when you look around and see what other counsellors and psychotherapists are doing in private practice? Does it leave you wondering whether you’ll ever be able to build a sustainable counselling practice of your own? The truth is, while there are lots of marketing strategies out there for therapists (which I’ll talk about), the most important thing is getting started and staying visible in your private practice. And that can feel incredibly hard when you’re faced with an empty diary, too many options, and the pressure of comparing yourself to glossy, confident-looking therapists online. The Good Enough Counsellors podcast is for UK counsellors and psychotherapists in private practice who want to get clients, grow their confidence, and build a practice that feels ethical, realistic, and sustainable — without the pressure to be perfect. I’m Josephine Hughes, a BACP Accredited Counsellor, and I help counsellors in private practice with marketing, visibility, and confidence so they can grow their practice in a way that feels like them.
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Contact path
Public web form
Booking probability
33%
Guest openness
Selective
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Signup to Generate a PitchDo you feel overwhelmed when you look around and see what other counsellors and psychotherapists are doing in private practice? Does it leave you wondering whether you’ll ever be able to build a sustainable counselling practice of your own?
Recent episodes include "Ethical Framework 2026: A conversation with the BACP" (29 October 2026, 55 minutes), "Facebook and the New BACP Ethical Framework" (21 October 2026, 27 minutes), and "Why Are Private Practice Therapists Vulnerable to Burnout? - with Dr Claire Plumbly" (14 October 2026, 36 minutes).
Good Enough Counsellors publishes roughly weekly, with episodes averaging 31 minutes.
Booking probability for Good Enough Counsellors is 33%, and the host is rated Selective on guests. Good Enough Counsellors requires a Pod Score of 80 or higher. Good Enough Counsellors's contact route on record: public web form.
The strongest fits for Good Enough Counsellors are Therapists & Other Health Practitioners. Good Enough Counsellors has a business audience.
Good Enough Counsellors is a business podcast.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

Has the new BACP Ethical Framework 2026 left you wondering what you’re supposed to do? In this episode, I’m joined by Nicola Blunden, BACP’s Deputy Head of Professional Standards, and Marita Morahan, who led the review...

Episode #138
The new BACP Ethical Framework 2026 contains requirements regarding clear separation between personal and professional social media. But how practical is this for Facebook when many groups bar Facebook pages from...

Why are private practice therapists vulnerable to burnout, what are the signs they need to look out for - and how can they avoid it happening? In this interview, clinical psychologist and author, Dr Claire Plumbly...

Episode #136
Why is it so hard to ask for help when we're quite happy to offer it? In this rather vulnerable episode of the Good Enough Counsellors podcast, I'm sharing something I've been thinking about for a long time and have...

Have you ever sat down and worked out how much your private practice is costing you? Sometimes it's more than you realise and this can have an impact on whether it's a business that actually supports you. Your session...

Working with couples can feel very different from working with individual clients. There are two people in the room, two different perspectives and the added challenge of managing what happens between them. In this...

It can be easy to wonder if there is any point posting on social media if hardly anyone likes it or no one comments. But what if your social media is doing more work than you realise? In this episode of the Good Enough...

What happens when you realise a client has an eating disorder, but you're not an eating disorder specialist? As therapists, we're taught not to work beyond our competence. But specialist eating disorder services are...

Have you ever decided not to tell someone about your private practice because you've assumed they won't be interested? Or perhaps hesitated because you think people won't be able to afford your fees? As therapists we...

Episode #130
Attracting therapy clients isn't just about having a great profile. Before someone books with you, they go through a series of decisions, and understanding that journey can completely change how you try to attract...

Episode #129
Have you ever caught yourself saying, "I'm probably just overthinking it"? That's exactly what I said in a recent supervision session. My supervisor responded with a simple question: "Are you overthinking - or are you...

As a therapist, have you ever sat down to write a social media post and wondered what on earth to say? Or even, not started a social media page because you don't know what to do? It's easy to get caught up in the...

Starting private practice can feel daunting, especially if you're wondering whether you're experienced enough, whether clients will ever find you, or whether you're making the right decision. In this episode, I talk to...

Episode #126
When you're trying to grow your counselling private practice, it's tempting to think you have to be the best to be successful. But maybe that belief is holding you back. In this episode, I explore an online trend of...

Episode #125
Many therapists have been telling me that enquiries have slowed down. Some wonder whether it's the cost of living, while others are worried that AI has changed the way clients search for a therapist online. In this...

Your therapy website is one of the most important tools for attracting clients to your private practice. In this episode, website specialist Daragh MacLoughlin from WebHealer explains why GDPR, privacy policies and...

Episode #123
Do you worry that potential clients will forget about you if you stop posting on social media? Summer holidays can often bring an added layer of pressure. Should you schedule posts while you're away? Is it OK to...

Episode #122
What does a neuro-affirming practice look like in the therapy room? As awareness of neurodivergence grows, many therapists want to work in ways that better support their neurodivergent clients. But moving beyond theory...

Episode #121
You spend years working towards a qualification. But after the structure of assignments and placements - and the company of tutors and fellow students - comes to an end, it can leave you wondering what comes next...

Episode #120
Many therapists are concerned about the rise of AI and whether it will replace therapy altogether. In this episode of Good Enough Counsellors, I'm joined by Ken Kelly, author of Ethical AI Practice. Ken believes that...
Recent guests on Good Enough Counsellors. Study who booked and why before you pitch.
Licensed Veterinary Technician, Black Lives Matter, Seattle
Residential Roofing Expert, Coastal Vacation Rentals
Vedic Chanting Teacher, Yoga Therapist, and Clinical Herbalist, Rayleigh Marketing
A Teacher’s Journey into AI Education, See Clear Anxiety Counselling
PitchCentric classifies Good Enough Counsellors under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
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