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business

Good Corp / Bad Corp

business · EN-GB

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About this Podcast:

This podcast explores the key reputational issues facing some of the world’s biggest brands. We’ll look at shifts in what the public, politicians and the press expect of big business and offer insights into how corporate teams can help their companies do better. From greenwashing to governance, we’ll highlight the brands that are leading the way – and those that are lagging behind. Welcome to Good Corp, Bad Corp.

Pitch Analysis

Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Verified email

Booking probability

18%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about Good Corp / Bad Corp

What is Good Corp / Bad Corp about?

This podcast explores the key reputational issues facing some of the world’s biggest brands. We’ll look at shifts in what the public, politicians and the press expect of big business and offer insights into how corporate teams can help their companies do better.

What has Good Corp / Bad Corp covered recently?

Recent episodes include "GameChangers: Laura Ranzato of Clean Creatives" (14 November 2025, 28 minutes), "GameChangers: Laura Ranzato of Clean Creatives" (14 November 2025, 28 minutes), and "CEOs behaving badly" (15 October 2025, 39 minutes).

How often does Good Corp / Bad Corp publish?

Good Corp / Bad Corp publishes roughly every few months, with episodes averaging 33 minutes across 9 episodes.

How hard is it to get booked on Good Corp / Bad Corp?

Booking probability for Good Corp / Bad Corp is 18%, and the host is rated Selective on guests. Good Corp / Bad Corp requires a Pod Score of 80 or higher. Good Corp / Bad Corp's contact route on record: verified email.

Who should pitch Good Corp / Bad Corp?

The strongest fits for Good Corp / Bad Corp are Marketing, Advertising & PR and Business & Management Consulting. Good Corp / Bad Corp has a business audience.

About the host

Good Corp / Bad Corp is a business podcast with 9 episodes published.

Verified host email: ████████@████.comSign in to unlock →

Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Nov 14, 202528 minS2

    🌍 Welcome to GameChangers , a Good Corp Bad Corp series spotlighting purpose-driven people transforming their industries from within. In Episode 5, we meet Laura Ranzato , Director of Community at Clean Creatives — the...

  • Nov 14, 202528 minS2

    <p>🌍 Welcome to GameChangers, a Good Corp Bad Corp series spotlighting purpose-driven people transforming their industries from within.</p><p>In Episode 5, we meet Laura Ranzato, Director of Community at Clean...

  • Oct 15, 202539 minS2

    <p>This episode explores new research showing that personal misconduct ends CEO careers far more often than financial wrongdoing. Host George Theohari speaks with Michael Nalick, Assistant Professor of Management at the...

  • Jul 15, 202531 minS2

    <p>Welcome to GameChangers, a Good Corp Bad Corp series spotlighting ethical entrepreneurs transforming their industries from within.</p><p>🎮 In Episode 3, we meet Declan Cassidy, CEO of Into Games — a non-profit...

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  • Jan 31, 202528 minS2

    <p>Welcome to GameChangers, a new Good Corp Bad Corp series spotlighting ethical entrepreneurs transforming their industries from within.</p> <p>We kick off with India-born, Ireland-based Azhar Murtuza, founder of Born...

  • Nov 21, 202436 minS1

    <p>Welcome to GoodCorp, BadCorp, the podcast that explores reputational issues facing some of the world's biggest brands. </p><p>In this episode – in a break from our usual sector-focused format – we're diving deep into...

  • Sep 5, 202429 minS1

    <p>In this episode, three industry experts help us explore the key pressure points in the technology sector. </p><p><br /></p><p>Jemima Olchawski is Chief Executive Officer of The Fawcett Society, a UK-based charity...

  • Good Corp / Bad Corp

    The pharmaceutical industry

    May 22, 202435 minS0

    <p>In this episode, three pharmaceutical industry experts help us explore the key pressure points in the sector. </p> <p>Joel Lexchin is a Professor Emeritus in the Faculty of Health at York University in Toronto...

  • Apr 9, 202441 minS1

    <p>In this episode, two experts who campaign on sustainability and workers’ rights help us to explore the gap between rhetoric and reality in the global fashion industry. </p><p>Urška Trunk is Campaign Manager at the...

Recent guests

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Best industries to pitch Good Corp / Bad Corp for

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