Get Keen

Welcome to Get Keen – the ultimate podcast for real estate professionals looking to elevate their careers and master the art of building successful agencies. Hosted by Daniel Lee, real estate's funny guy, and owner and founder of award winning agency, Plum Property. This podcast dives deep into the strategies that top agents use to thrive. Whether you're a seasoned real estate agent, a high-performing realtor, or someone keen on developing your own real estate business, Get Keen offers valuable insights into property markets, agency management, and entrepreneurial success in real estate. Join us as we explore effective techniques for agency building, market analysis, client relations, and personal branding. Each episode is packed with expert advice, interviews with leading real estate professionals, and practical tips to help you build a lucrative real estate agency and achieve unparalleled success. Subscribe to Get Keen and unlock the secrets of becoming a top-level real estate agent

Get Keen is a business podcast hosted by Daniel Lee, with 130 episodes on record and a Required Pod Score of 82.

Daniel Lee hosts Get Keen, a business show with 130 episodes published.

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  Episode #132

  #130 - How A Top 1% Agent Sells 60+ Homes A Year

  Sep 29, 202635 min

  Start your own real estate business and build your brand https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem In this episode of the Get Keen Podcast, Dan sits down with Benny Liu, one of the top-performing agents in the Ray White network, selling more than 60 properties a year at an average sale price of around $1.3 million You’ll hear: ◼️ How Benny built his reputation and client base through relationships, not hard selling ◼️ Why he believes auctions work in almost every market and property type ◼️ The approach he uses to manage unrealistic seller expectations on price ◼️ The prospecting and marketing habits that have driven his business for over 15 years ◼️ What separates top-performing agents from those who struggle to gain momentum Timestamps: 00:00:00 - Introduction 00:01:34 - Building Client Relationships Through Attitude 00:03:27 - Early Career and Prospecting Strategy 00:05:47 - Staying Mentally Strong in Tough Markets 00:06:38 - Why Auctions Still Work 00:10:04 - What Makes a Successful Auction 00:11:25 - Common Auction Mistakes and Pricing Conversations 00:14:15 - Managing Sellers When Auctions Don’t Sell 00:16:49 - Handling Overpriced Vendors 00:19:44 - Generating Buyer Traffic and Offers 00:22:42 - Taking Premium-Priced Listings 00:25:02 - Traits of a High-Performing Agent 00:27:54 - Consistency and Prospecting Discipline 00:30:21 - Marketing, Flyers and Client Follow-Up 00:32:25 - Why Agents Struggle to Succeed 00:33:51 - Final Thoughts and Closing Remarks Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/ https://www.facebook.com/danleeproperty https://www.tiktok.com/@dan_lee_plum https://x.com/Dan_lee_plum Follow Benny Liu: https://www.instagram.com/bennyliu_property/ Get in touch: https://www.raywhite.com/benny-liu/real-estate-agent/bl0901270535

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  Episode #131

  #129 - How He Built $2M GCI Business In 5 Years

  Sep 22, 202637 min

  Start your own real estate business and build your brand https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem In this episode of the Get Keen Podcast, Dan sits down with AJ Milner, founder of AJ Milner Real Estate, to unpack how he built a business generating approximately $2 million in GCI in just five years. From starting real estate with no sales background to launching his own brand after only three years, AJ shares the strategies, habits, and mindset that helped him fast-track his success. ◼️ How AJ transitioned from tradie life into real estate and achieved rapid success ◼️ The prospecting strategy that helped him win listings in his first year ◼️ The three lead sources driving his business growth today ◼️ How social media and consistency helped him build a strong local presence ◼️ What he learned from launching his own agency and leading a high-performing team Timestamps: 00:00:00 - Introduction 00:01:26 - From tradie to real estate agent during COVID 00:04:35 - Winning listings in year one with absentee owners 00:08:18 - Why the strategy still works in today’s market 00:11:37 - The ‘5 Gives, 1 Ask’ prospecting framework 00:12:35 - Lead generation strategies for growing a team 00:13:58 - Building market presence through social media 00:16:14 - The importance of consistency and visibility 00:17:50 - Advice for agents entering competitive markets 00:19:49 - Three qualities behind AJ’s success 00:20:07 - Sponsor message 00:20:36 - Early mornings, simplicity and work ethic 00:22:48 - Being relatable and adding value to clients 00:23:50 - Launching AJ Milner Real Estate 00:25:19 - Overcoming the fear of starting your own agency 00:27:26 - The rewards and challenges of business ownership 00:28:53 - Staying mentally strong in changing markets 00:30:22 - Finding opportunity during tougher conditions 00:33:01 - Leadership lessons from building a team 00:34:34 - Accountability, growth and managing overheads 00:35:31 - Reinvesting in marketing and staying relevant Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/ https://www.facebook.com/danleeproperty https://www.tiktok.com/@dan_lee_plum https://x.com/Dan_lee_plum Follow AJ Milner: https://www.instagram.com/ajmilnerrealestate/

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  Episode #130

  #128 - 5 Decisions That Cost Me $1M+ In Real Estate

  Sep 15, 202642 min

  Start your own real estate business and build your brand https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem In this new episode, Dan breaks down the five decisions that cost him over $1M in real estate , sharing the lived lessons that shaped his growth after 19 years in the industry and three businesses generating nearly $20M a year. ◼️ H ow reactive mornings quietly limited clarity and performance ◼️ T he real cost of comfort, broken promises and stalled growth ◼️ W hy doing everything yourself caps output and creates bottlenecks ◼️ H ow spending too little on visibility shrinks your pipeline ◼️The hidden price of staying where you’ve outgrown the mission Timestamps: 00:00:00 - Introduction 00:01:02 - Decision 1: Not Waking Up Early 00:08:04 - Decision 2: Staying at the Wrong Agency 00:14:04 - Decision 3: Not Building a Real Team 00:27:54 - Decision 4: Underinvesting in Marketing 00:34:21 - Decision 5: Drinking and Partying Too Much 00:39:16 - Summary: Lessons Learned 00:41:01 - Conclusion: Avoiding Discomfort for Long-Term Freedom Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/ https://www.facebook.com/danleeproperty https://www.tiktok.com/@dan_lee_plum https://x.com/Dan_lee_plum

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  Episode #129

  #127 - What Agents Need To Do Now To Start Their Own Agency in 2027

  Sep 4, 202613 min

  Start your own real estate business and build your brand https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem In this new episode, Dan explains why 2027 could be the best window to launch your own agency, and the 10 key steps agents should start preparing now. He breaks down the differences between franchise, independent, and Plum Partners models, showing the real costs, benefits, and control each path offers. You’ll hear: ◼️ Licensing requirements and compliance setup ◼️ Start‑up costs for franchise vs independent vs Plum Partners ◼️ Company structure and trust accounts ◼️ Branding, premises, and staffing decisions that set you up for success Timestamps: 00:00:00 - Introduction 00:00:21 - Starting during the shift 00:00:27 - 10 things agents must prepare 00:01:01 - Licensing requirements 00:02:06 - Franchise vs independent start-up costs 00:03:00 - Company structure with accountant 00:04:04 - Bank accounts and trust accounts 00:04:32 - Branding and creation phase 00:05:42 - Finding premises 00:07:30 - Plum Partners support 00:07:59 - Deciding who to hire 00:09:09 - Subscriptions and suppliers 00:10:17 - Marketing plan for first 90 days 00:10:51 - Securing listings before launch 00:11:30 - Summary of 10 steps 00:11:41 - No right or wrong path Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/ https://www.facebook.com/danleeproperty https://www.tiktok.com/@dan_lee_plum https://x.com/Dan_lee_plum

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  Episode #128

  #126 - Why A $2M GCI Agent Can Still Be Cash-Poor

  Sep 1, 202636 min

  Start your own real estate business and build your brand https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem In this episode, Dan breaks down exactly where the money goes, why so many high‑GCI agents stay cash‑poor, and how lifestyle creep, ego spending, tax, team costs, and “looking successful” quietly drain your profit. You’ll hear: ◼️ The real math behind a $30K commission ◼️ Why a $2M GCI agent may only keep 14–25 cents per dollar ◼️ How luxury spending becomes a silent business expense ◼️ The danger of ego, comparison, and “status purchases” ◼️ Why 40% of agents still don’t own property ◼️ The capital allocation habits that actually build wealth Timestamps: 00:00:00 - Introduction 00:01:30 - GCI isn't wealth 00:06:36 - GCI vs actual income breakdown 00:08:21 - Spending to maintain status 00:12:09 - Ego’s impact on financial decisions 00:18:48 - Party culture and success perception 00:19:19 - Cocaine’s impact on real estate 00:25:50 - Capital allocation for agents 00:26:56 - Financial structure for wealth 00:30:59 - Teaching agents financial responsibility 00:34:55 - Private finances vs public performance Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/ https://www.facebook.com/danleeproperty https://www.tiktok.com/@dan_lee_plum https://x.com/Dan_lee_plum

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