Hosted by Mada Seghete · 🇺🇸 US · EN · 14 episodes
Established thought leaders with verified media credentials.
Future of Marketing explores how B2B marketing teams are actually using AI at work.Each episode features honest conversations with CMOs, growth leaders, and operators about real workflows, real decisions, and the trade-offs involved in AI adoption across GTM, content, SEO, analytics, and revenue teams.This isn't about tools or perfect answers. It's about how marketing actually gets done when AI enters the system: what works, what breaks, and where teams are still experimenting.Live uncertainty is allowed. Concrete examples are required.If you're responsible for growth, pipeline, or brand and trying to turn AI into something genuinely useful, this show is for you. thefutureofmarketing.substack.com
Mada Seghete hosts Future of Marketing, a business show with 14 episodes published.
In this episode of Future of Marketing, hosts Camille Ricketts and Mada Seghete sit down with Anthony Kennada, Founder and CEO of Goldenhour to examine what happens when AI automates the mechanics of marketing. Anthony a
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Alina Vandenberghe is the Co-Founder and Co-CEO of Chili Piper, a demand conversion platform used by companies like ClickUp, Gong, Cursor, Verizon, and Upside that turns inbound leads into booked meetings via agentic wor
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Katrina Wong is the Chief Marketing Officer of New Relic, a $1 billion revenue observability platform that went private in a $6 billion deal in late 2023. She joined in May 2024 as the company’s first CMO, responsible fo
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In this episode of Future of Marketing, hosts Camille Ricketts and Mada Seghete sit down with Wendy Werve, Chief Market Officer at Comply, to challenge one of marketing’s most foundational concepts: the funnel. Wendy sha
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In this episode of Future of Marketing, hosts Ethan Smith and Camille Ricketts sit down with Idan Koren, CMO of Verkada, to explore what it actually takes to build a technical marketing organization in the AI era. From s
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In this episode of Future of Marketing, hosts Mada Seghete and Camille Ricketts sit down with Lindsey Irvine, CMO of Square, to explore how marketing is evolving beyond the “AI bubble” and into the real world of SMBs. Li
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In this episode of Future of Marketing, hosts Ethan Smith and Camille Ricketts sit down with Cecilia Stallsmith, CMO at Lovable, to explore what it takes to market a product in a category that’s still being defined. Ceci
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In this episode of Future of Marketing, hosts Ethan Smith and Camille Ricketts sit down with Sheila Vashee, CMO of Figma, to explore what it really takes to scale a product-led growth company into an enterprise powerhous
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In this episode of Future of Marketing, hosts Ethan Smith and Mada Seghete sit down with Kate Johnson, CMO of Dscout, to dismantle one of marketing’s biggest myths: single-source attribution. Kate shares why chasing “wha
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In this episode of Future of Marketing, hosts Camille Ricketts and Mada Seghete sit down with Sara Varni, CMO of Datadog, to explore how marketing teams must rebuild, not just automate, in the age of AI. Sara shares how
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What if attribution isn’t clarifying your strategy but quietly breaking it? In this episode of Future of Marketing, hosts Ethan Smith and Mada Seghete sit down with Kate Johnson, CMO of Dscout, to challenge the obsession
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Marketing isn’t disappearing. But the org chart you’re used to might. In this episode of Future of Marketing, hosts Camille Ricketts and Mada Seghete talk with Sara Varni, CMO of Datadog, to discuss what marketing teams
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In this episode of Future of Marketing, hosts Ethan Smith and Mada Seghete sit down with Dave Steer, CMO of Webflow, to explore why trust has become the real competitive advantage for brands navigating an AI-driven marke
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In this episode of Future of Marketing, hosts Camille Ricketts and Mada Seghete sit down with Lena Waters, CMO of Notion, to explore how AI is reshaping not just marketing workflows, but how teams work together. They unp
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In this episode of Future of Marketing, hosts Mada Seghete and Ethan Smith sit down with Meagen Eisenberg, CMO of Samsara, to unpack what it actually takes to build an AI-native marketing team. Meagen shares how marketin
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Most marketers aren’t being replaced by AI, they’re being replaced by marketers who actually know how to use it. In this launch episode of Future of Marketing, Camille Ricketts, Ethan Smith, and Mada Seghete cut through
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Future of Marketing explores how B2B marketing teams are actually using AI at work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thefutureofmar
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Future of Marketing is hosted by Mada Seghete. The show is categorised under business (management) and has published 14 episodes.
Future of Marketing has published 14 episodes.
Future of Marketing regularly covers business, management, marketing. It sits in the business category, with a management focus.
Future of Marketing is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Future of Marketing hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Future of Marketing average 42 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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