business
Hosted by Mada Seghete · business · EN · 23 episodes
Future of Marketing explores how B2B marketing teams are actually using AI at work.Each episode features honest conversations with CMOs, growth leaders, and operators about real workflows, real decisions, and the trade-offs involved in AI adoption across GTM, content, SEO, analytics, and revenue teams.This isn't about tools or perfect answers. It's about how marketing actually gets done when AI enters the system: what works, what breaks, and where teams are still experimenting.Live uncertainty is allowed. Concrete examples are required.If you're responsible for growth, pipeline, or brand and trying to turn AI into something genuinely useful, this show is for you. thefutureofmarketing.substack.com
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Contact path
Public web form
Booking probability
29%
Guest openness
Selective
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Signup to Generate a PitchFuture of Marketing explores how B2B marketing teams are actually using AI at work. Each episode features honest conversations with CMOs, growth leaders, and operators about real workflows, real decisions, and the trade-offs involved in AI adoption across GTM, content, SEO, analytics, and revenue teams. This isn't about tools or perfect answers.
Future of Marketing is hosted by Mada Seghete. The show has published 23 episodes to date.
Recent episodes include "How to Build a Brand That Stands Out in the Age of AI with Anthony Kennada of Goldenhour" (2 June 2026, 47 minutes), "From 22 Marketers to 2: Automating 80% of Marketing at Chili Piper with Alina Vandenberghe" (19 May 2026, 39 minutes), and "Why AI Is Freeing Marketers to Be Creative Again with Katrina Wong of New Relic" (12 May 2026, 47 minutes).
Future of Marketing publishes roughly weekly, with episodes averaging 42 minutes across 23 episodes.
Booking probability for Future of Marketing is 29%, and the host is rated Selective on guests. Future of Marketing requires a Pod Score of 80 or higher. Future of Marketing's contact route on record: public web form.
The strongest fits for Future of Marketing are Marketing, Advertising & PR. Future of Marketing has a business audience.
Mada Seghete hosts Future of Marketing, a business show with 23 episodes published.
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Future of Marketing
<p>In this episode of Future of Marketing, hosts Camille Ricketts and Mada Seghete sit down with Anthony Kennada, Founder and CEO of Goldenhour to examine what happens when AI automates the mechanics of marketing...
Future of Marketing
<p>Alina Vandenberghe is the Co-Founder and Co-CEO of Chili Piper, a demand conversion platform used by companies like ClickUp, Gong, Cursor, Verizon, and Upside that turns inbound leads into booked meetings via agentic...
Future of Marketing
<p>Katrina Wong is the Chief Marketing Officer of New Relic, a $1 billion revenue observability platform that went private in a $6 billion deal in late 2023. She joined in May 2024 as the company’s first CMO...
Future of Marketing
<p>In this episode of Future of Marketing, hosts Camille Ricketts and Mada Seghete sit down with Wendy Werve, Chief Market Officer at Comply, to challenge one of marketing’s most foundational concepts: the funnel. Wendy...
Future of Marketing
<p>In this episode of Future of Marketing, hosts Ethan Smith and Camille Ricketts sit down with Idan Koren, CMO of Verkada, to explore what it actually takes to build a technical marketing organization in the AI era...
Future of Marketing
<p>In this episode of Future of Marketing, hosts Mada Seghete and Camille Ricketts sit down with Lindsey Irvine, CMO of Square, to explore how marketing is evolving beyond the “AI bubble” and into the real world of...
Future of Marketing
<p>In this episode of Future of Marketing, hosts Ethan Smith and Camille Ricketts sit down with Cecilia Stallsmith, CMO at Lovable, to explore what it takes to market a product in a category that’s still being defined...
Future of Marketing
<p>In this episode of Future of Marketing, hosts Ethan Smith and Camille Ricketts sit down with Sheila Vashee, CMO of Figma, to explore what it really takes to scale a product-led growth company into an enterprise...
Future of Marketing
<p>In this episode of Future of Marketing, hosts Ethan Smith and Mada Seghete sit down with Kate Johnson, CMO of Dscout, to dismantle one of marketing’s biggest myths: single-source attribution. Kate shares why chasing...
Future of Marketing
<p>In this episode of Future of Marketing, hosts Camille Ricketts and Mada Seghete sit down with Sara Varni, CMO of Datadog, to explore how marketing teams must rebuild, not just automate, in the age of AI. Sara shares...
Episode #0
<br>What if attribution isn’t clarifying your strategy but quietly breaking it?<br><br><br>In this episode of Future of Marketing, hosts Ethan Smith and Mada Seghete sit down with Kate Johnson, CMO of Dscout, to...
Episode #0
<br>Marketing isn’t disappearing. But the org chart you’re used to might.<br><br><br>In this episode of Future of Marketing, hosts Camille Ricketts and Mada Seghete talk with Sara Varni, CMO of Datadog, to discuss what...
Future of Marketing
In this episode of Future of Marketing, hosts Ethan Smith and Mada Seghete sit down with Dave Steer, CMO of Webflow, to explore why trust has become the real competitive advantage for brands navigating an AI-driven...
Future of Marketing
In this episode of Future of Marketing, hosts Camille Ricketts and Mada Seghete sit down with Lena Waters, CMO of Notion, to explore how AI is reshaping not just marketing workflows, but how teams work together. They...
Future of Marketing
In this episode of Future of Marketing, hosts Mada Seghete and Ethan Smith sit down with Meagen Eisenberg, CMO of Samsara, to unpack what it actually takes to build an AI-native marketing team. Meagen shares how...
Future of Marketing
Most marketers aren’t being replaced by AI, they’re being replaced by marketers who actually know how to use it.<br/><br/>In this launch episode of Future of Marketing, Camille Ricketts, Ethan Smith, and Mada Seghete...
Future of Marketing
Future of Marketing explores how B2B marketing teams are actually using AI at work. <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit...
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