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Hosted by Lemon Seed · 🇺🇸 US · EN-US · 232 episodes
Established thought leaders with verified media credentials.
Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences with the masses, From the Yellow Chair.
Lemon Seed hosts From the Yellow Chair, a business show with 232 episodes published.
Send us Fan Mail How much money are you spending trying to make an unmemorable brand memorable? If your truck could belong to five other HVAC companies, your social content could carry another contractor’s logo, and your
Send us Fan Mail You may not need more leads. You may need to stop losing the ones you already have. Want help identifying where your marketing is producing demand but your business is losing the opportunity? Book a call
Send us Fan Mail Does your company look and sound like every other contractor in your market? That sameness is not harmless. When customers cannot tell companies apart, they compare more options, rely more heavily on pri
Send us Fan Mail Private equity may be able to outspend your company, but it cannot manufacture genuine local trust. Book a marketing strategy call with Lemon Seed: https://www.lemonseedmarketing.com/contact/?utm_source=
Send us Fan Mail Your ROAS number can look incredible and still be the reason you’re stuck. We sit down with Bree from Free Agency to get brutally clear on what return on ad spend can and can’t tell a contractor, especia
Send us Fan Mail Homeowners are starting to skip the search results and go straight to AI for an answer, and that changes everything for local contractors. When someone asks ChatGPT, Gemini, Alexa, or Siri who to call fo
Send us Fan Mail A lot of contractors are out here doing marketing — posting, running ads, sending emails — and still wondering why it's not working. The answer usually isn't the plan. It's that there was never a strateg
Send us Fan Mail Building a Legacy of Purpose | Featuring Trapper Seales What does it mean to build a life that creates lasting impact? In this episode, we sit down with entrepreneur, speaker, coach, and author Trapper S
Send us Fan Mail He Said, She Said: Is It the Tactic or the Team? When a marketing strategy underperforms, what's really to blame? The tactic itself, or the team responsible for executing it? In this solo episode of From
Send us Fan Mail In this episode of From the Yellow Chair, Crystal sits down with Gary Woodruff of Boxed for the Trades to discuss why so many maintenance programs fail before they ever have a chance to become profitable
Send us Fan Mail In this episode of From the Yellow Chair, Crystal sits down with Nick Miller of VIIRL Marketing to discuss why slow lead response is costing home service companies valuable revenue and how contractors ca
Send us Fan Mail If your phones aren't converting, your marketing spend is going to waste — and you might not even know it. In this episode, we sit down with Michelle from Pink Callers to tackle one of the most overlooke
Send us Fan Mail Your marketing is generating leads — but are your techs and salespeople closing them? If not, you're basically lighting your marketing budget on fire. This week, Crystal sits down with Sam Wakefield, fou
Send us Fan Mail Why "Maintenance Plan" Is Killing Your Signups (And What to Call It Instead) Are you losing recurring revenue without even knowing it? The problem might not be your offer — it might be the two words you'
Send us Fan Mail Culture is the make-or-break factor for maintenance programs, and if your team isn’t excited to offer your membership, the offer won’t move no matter how good the pricing looks. I’m riding solo to talk t
Send us Fan Mail Your maintenance club might be the most valuable asset in your home service business and you’re probably underusing it. We’re talking about how to turn one-time HVAC and home service customers into loyal
Send us Fan Mail PPC has a reputation in home services: expensive, unpredictable, and somehow always blamed when the phones aren’t turning into booked work. We sit down with Brett Hansen from WebFX to make pay-per-click
Send us Fan Mail Your email marketing is talking to customers every month, but do you actually know what it’s saying in the data? We sit down with Jocelyn from the Mailchimp Academy team to decode the metrics that separa
Send us Fan Mail Marketing vendors love acronyms because they sound precise, but they can also hide the only question that matters: did this effort create profitable revenue? Recording from an airport, I break down the a
Send us Fan Mail Your next customer is probably meeting you on Google before they ever see your website and that first impression is your Google Business Profile. If your hours are wrong, your address is outdated, your c
Nick Miller
Director of Innovation · Build Commercial Construction
1 appearance on this show
Sam Wakefield
international best-selling author, coach, host of the Close It Now Podcast · Close It Now
1 appearance on this show
Jeff Greenfield
co-founder and CEO · Provalytics
1 appearance on this show
Dave Sullivan
The Roofer Show
1 appearance on this show
Skip Wilson
The Advertising Systems Architect · DRAFT Media Partners
1 appearance on this show
Ryan Lee
Making Sense of Cannabis Genetics: Translating Breeding & Precision Growing · Landscaping Lighting Secrets
1 appearance on this show
Dave Utku Kaynar
OnePath
1 appearance on this show
Gary Woodruff
Boxed for the Trades
1 appearance on this show
Michelle
Pink Callers
1 appearance on this show
Wes Friednash
Smart AC
1 appearance on this show
Brett Hansen
WebFX
1 appearance on this show
Jocelyn
Mailchimp
1 appearance on this show
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From the Yellow Chair is hosted by Lemon Seed. The show is categorised under business (marketing) and has published 232 episodes.
From the Yellow Chair has published 232 episodes.
From the Yellow Chair regularly covers business, marketing, management. It sits in the business category, with a marketing focus.
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Episodes of From the Yellow Chair average 28 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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