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From the Ground Up

Hosted by Heidi Ellsworth and Karol Weyman · leisure · EN · 37 episodes

Audience: 3

About this Podcast:

Join OutdoorCoffeeShop™ podcast series, From The Ground Up, as we open up conversations about what is top of mind for outdoor professionals and the overall industry right now! Listen to this podcast to hear a conversation with special guests from the industry in a Q&A format. Pour a cup of coffee and listen to best practices and advice from a variety of business and industry experts.

Pitch Analysis

Required Pod Score for this show. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Verified email

Booking probability

31%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about From the Ground Up

What is From the Ground Up about?

Join OutdoorCoffeeShop™ podcast series, From The Ground Up, as we open up conversations about what is top of mind for outdoor professionals and the overall industry right now! Listen to this podcast to hear a conversation with special guests from the industry in a Q&A format.

Who hosts From the Ground Up?

From the Ground Up is hosted by Heidi Ellsworth and Karol Weyman. The show has published 37 episodes to date.

What has From the Ground Up covered recently?

Recent episodes include "Building Resilience in the Trades" (20 October 2026, 43 minutes), "From Paper to Profit: Digital Sales That Close" (8 October 2026, 56 minutes), and "Mapping the Digital Customer Journey" (6 October 2026, 29 minutes).

How often does From the Ground Up publish?

From the Ground Up publishes roughly every two weeks, with episodes averaging 36 minutes across 37 episodes.

How hard is it to get booked on From the Ground Up?

Booking probability for From the Ground Up is 31%, and the host is rated Selective on guests. From the Ground Up requires a Pod Score of 80 or higher. From the Ground Up's contact route on record: verified email.

Who should pitch From the Ground Up?

The strongest fits for From the Ground Up are Site Preparation & Other Trades. From the Ground Up has a leisure audience.

About the host

Heidi Ellsworth and Karol Weyman hosts From the Ground Up, a leisure show with 37 episodes published.

Verified host email: ████████@████.comSign in to unlock →

Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • From the Ground Up

    Building Resilience in the Trades

    Oct 20, 202643 min

    In this From the Ground Up™ episode, host Karol Weyman sits down with Barry Campbell and Dennis Behreandt from K9 Fasteners to discuss mental health and resilience in the trades. They explore the pressures facing...

  • From the Ground Up

    From Paper to Profit: Digital Sales That Close

    Oct 8, 202656 min

    In this OutdoorTalk™, Karol Weyman is joined by Dean Curtis, the CEO of Ingage and we will discuss how the best teams are using Ingage to ensure their sales teams are ready to win when they arrive at the home. Ingage is...

  • From the Ground Up

    Mapping the Digital Customer Journey

    Oct 6, 202629 min

    In this From the Ground Up™ episode, host Karol Weyman sits down with Lauren Siscon, vice president of digital for Heritage Pool and Landscape, to explore what a practical digital roadmap looks like for contractors...

  • From the Ground Up

    AquaStar's Golden Ticket: A Backstage Pass to Innovation

    Sep 15, 202619 min

    In this From the Ground Up™ episode, host Karol Weyman is joined by Michael Krause of AquaStar Pool Products to talk about the Golden Ticket . Join them as they discuss a unique opportunity for pool industry...

  • From the Ground Up

    Outdoor Living Takes Center Stage

    Sep 14, 202625 min

    In this From the Ground Up™ episode, host Karol Weyman sits down with Megan Magana, s how m anager for the International Pool Spa Patio and Deck Expo, to talk about this year's e xpo and what attendees can expect from...

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  • From the Ground Up

    Hardscape North America: Connecting the Industry

    Sep 1, 202632 min

    In this From the Ground Up™ episode, host Karol Weyman sits down with Rob ert Bowers P. Eng. , VP of E ngineering – Hardscapes for the Concrete Masonry and Hardscapes Association (CMHA), to talk about Hardscape North...

  • From the Ground Up

    From Pool Deck to Patio

    Aug 19, 20261h 1m

    In this OutdoorTalk™, Karol Weyman is joined by Logan Barker and Jamie Jaramillo from Noble Tile, along with John Zaprala from Heritage Landscape Supply Group, to explore how tile, hardscapes and pool design work...

  • From the Ground Up

    Dive Into Better Service

    Jul 28, 202620 min

    In this From the Ground Up™ episode, host Karol Weyman chats with Michelle Cooke, director of channel management for Heritage Pool Supply Group and shares how Heritage Pro Service is helping pool service professionals...

  • From the Ground Up

    Pricing Stability: A Competitive Advantage for Pool Contractors

    Jul 28, 202625 min

    In this From the Ground Up™ episode, host Karol Weyman is joined by Todd Pieri of AquaStar for a conversation on why pricing stability has become a critical advantage for pool contractors. Together, they explore the...

  • From the Ground Up

    Contractor Compliance Updates

    Jul 22, 202628 minS0

    <p>In this From the Ground Up™ episode, host Karol Weyman sits down with John Kenney, from Cotney Consulting Group, to break down the legal, safety and compliance changes affecting contractors and outdoor construction...

  • From the Ground Up

    Contractor Compliance Updates

    Jul 22, 202628 min

    In this From the Ground Up™ episode, host Karol Weyman sits down with John Kenney, from Cotney Consulting Group, to break down the legal, safety and compliance changes affecting contractors and outdoor construction...

  • From the Ground Up

    Smart Watering for Every Season

    Jul 16, 202656 min

    On this OutdoorTalk ™ , host Karol Weyman sits down with Luis Andrade of Heritage Landscape Supply Group to discuss the tools and strategies helping landscape professionals make every drop count. From smart controllers...

  • From the Ground Up

    Smart Watering for Every Season

    Jul 16, 202656 minS0

    <p>On this OutdoorTalk™, host Karol Weyman sits down with Luis Andrade of Heritage Landscape Supply Group to discuss the tools and strategies helping landscape professionals make every drop count. From smart controllers...

  • From the Ground Up

    Pump Pad Efficiency and Your Bottom Line

    Jul 14, 202645 minS0

    <p>In this episode of From the Ground Up™, host Karol Weyman is joined by Steven Barnes of AquaStar to break down the pool pump equipment pad and show contractors how smart decisions can save energy, cut costs and...

  • From the Ground Up

    Pump Pad Efficiency and Your Bottom Line

    Jul 14, 202645 min

    In this episode of From the Ground Up™, host Karol Weyman is joined by Ste ven Barnes of AquaStar to break down the pool pump equipment pad and show contractors how smart decisions can save energy, cut costs and impress...

  • From the Ground Up

    Waterproofing Beyond the Surface

    Jul 10, 202631 minS0

    <p>In this From the Ground Up™ episode, host Karol Weyman talks with Tremco CPG waterproofing experts about the challenges of protecting planters, fountains, rooftop amenity decks and other high-risk spaces. From...

  • From the Ground Up

    Waterproofing Beyond the Surface

    Jul 10, 202631 min

    In this From the Ground Up™ episode, host Karol Weyman talks with Tremco CPG waterproofing expert s about the challenges of protecting planters, fountains, rooftop amenity decks and other high-risk spaces. From ponding...

  • From the Ground Up

    Smarter Finances for Customers

    Jun 30, 202628 minS0

    <p>In this episode of From the Ground Up™, host Karol Weyman talks with Hurley Fox of Fox & Partners about the financial challenges and opportunities contractors face while growing their businesses. Hurley shares common...

  • From the Ground Up

    Smarter Finances for Customers

    Jun 30, 202628 min

    In this episode of From the Ground Up™, host Karol Weyman talks with Hurley Fox of Fox & Partners about the financial challenges and opportunities contractors face while growing their businesses. Hurley shares common...

  • From the Ground Up

    Turf Intelligence in Action

    Jun 16, 202625 minS0

    <p>In this episode of From the Ground Up™, host Karol Weyman is joined by Garrett Bastardi to explore how Flash Weather AI is bringing turf-focused intelligence to agronomy and grounds management. The conversation looks...

Guest Appearances

Recent guests on From the Ground Up. Study who booked and why before you pitch.

Best industries to pitch From the Ground Up for

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