
Episode #27
The Art of What’s Possible: John Fowler Holidays’ Next Chapter
After more than 70 years in the holiday park industry, John Fowler Holidays is still looking firmly ahead. In this episode of From Pitch to Pontoon, Elite Dynamics CEO Jamaine Campbell sits down with Cathy Higgs, Sales Director at John Fowler Holidays, at Ruda Holiday Park in North Devon. They talk about the realities of growing a multi-park business, the limitations of legacy systems and why John Fowler decided it was time to rethink how technology supports its next chapter. Cathy shares what she wants from better data, more connected customer journeys and AI, from understanding guests across different parks to improving communication, identifying sales opportunities and building stronger loyalty. They also discuss the challenge of moving away from familiar ways of working and why sometimes the biggest opportunity comes from asking one simple question: what else is possible? A conversation about growth, change, technology and the future of one of the UK’s longest-established family holiday park businesses. If you’d like to explore any of the themes discussed in this episode, from connected operations and customer journeys to data, AI and growth, visit the Elite Dynamics website to find out more. www.elite-dynamics.com


