health
Hosted by Citruslabs · health · EN
Welcome to From Lab to Label, a podcast exploring the intersection of science and consumer brands in the health & wellness industry.Through candid conversations, you'll hear firsthand, behind-the-scenes accounts of the challenges and opportunities that arise when engaging your product in a clinical trial. Our guests share their experiences in navigating the road to clinical validation and highlight how seeking product claims drove business success.In each episode, our host Susanne Mitschke (CEO and Co-Founder of Citruslabs) sits down with brand owners to discuss their journey.
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Contact path
Verified email
Booking probability
33%
Guest openness
Selective
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Signup to Generate a PitchWelcome to From Lab to Label, a podcast exploring the intersection of science and consumer brands in the health & wellness industry. Through candid conversations, you'll hear firsthand, behind-the-scenes accounts of the challenges and opportunities that arise when engaging your product in a clinical trial.
From Lab to Label: The Scientification of Consumer Brands is hosted by Citruslabs. The show has published 65 episodes to date.
Recent episodes include "Episode #63: Aging Well Without the Biohacking with Dr. Rebecca Crews from Renue by Science" (21 October 2026, 31 minutes), "Episode #61: What Your Warning Letter Is Really Telling You with Steven Shapiro" (25 September 2026, 43 minutes), and "Episode #60: Bringing Balance Back to Hormonal Health with Smita from Aayu Biosciences" (9 September 2026, 42 minutes).
From Lab to Label: The Scientification of Consumer Brands publishes roughly every two weeks, with episodes averaging 43 minutes across 65 episodes.
Booking probability for From Lab to Label: The Scientification of Consumer Brands is 33%, and the host is rated Selective on guests. From Lab to Label: The Scientification of Consumer Brands requires a Pod Score of 80 or higher. From Lab to Label: The Scientification of Consumer Brands's contact route on record: verified email.
The strongest fits for From Lab to Label: The Scientification of Consumer Brands are Pharmaceuticals and Scientific Research & Development. From Lab to Label: The Scientification of Consumer Brands has a health audience.
Citruslabs hosts From Lab to Label: The Scientification of Consumer Brands, a health podcast with 65 episodes published.
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From Lab to Label: The Scientification of Consumer Brands
NAD+, NMN, NR: what are they, and do they really help us age better? In this episode, Susanne sits down with Dr. Rebecca Crews, Research Director at Renue by Science, a supplement and skincare company focused on NAD+...
From Lab to Label: The Scientification of Consumer Brands
Got a warning letter? Don't ignore it. And don't assume it's the end of the road either. In this episode, Susanne sits down with Steven Shapiro, a food and drug regulatory attorney with more than 30 years of experience...
From Lab to Label: The Scientification of Consumer Brands
What if the ancient practice your grandmother swore by is actually backed by more clinical science than you'd expect? In this episode, Susanne sits down with Smita Majumder, founder of Aayu Biosciences, a company...
From Lab to Label: The Scientification of Consumer Brands
What if one of the most important measures of your long-term health could be found in a simple blood test? In this episode, Susanne sits down with Brooks Leitner and Alina Zolotareva, co-founders of VO Health, a company...
From Lab to Label: The Scientification of Consumer Brands
In this episode, Susanne sits down with Daniela Campillo Valencia, co-founder and CEO of femmli, a company developing wearable technology to continuously measure hormones. Daniela shares why she believes the lack of...
From Lab to Label: The Scientification of Consumer Brands
In this episode, Susanne is joined by Dr. Thara Vayali, Co-founder of Hey Freya, Raegen Barger, Functional Medicine Dietitian at WeNatal, and Alexander DiPersia, Co-founder of LM(meno), for a conversation on the future...
From Lab to Label: The Scientification of Consumer Brands
In this episode, Susanne sits down with Dr. Alejandro Junger, founder of Clean Program, board-certified cardiologist, functional medicine physician, and three-time New York Times bestselling author. Dr. Junger shares...
From Lab to Label: The Scientification of Consumer Brands
In this episode, Susanne shares a practical workshop on how pet health brands can design and run clinical studies that generate meaningful results and credible product claims. Drawing on her experience leading...
From Lab to Label: The Scientification of Consumer Brands
In this episode, Susanne sits down with James Oliver, founder and CEO of Atlas, to discuss how he turned a protein bar recipe made in his mom's kitchen into a brand sold in more than 1,100 retail locations nationwide...
From Lab to Label: The Scientification of Consumer Brands
In this episode, Susanne sits down with Niki Hoang, founder and CEO of Fourth Youth, to explore how longevity science is reshaping the skincare industry. Niki shares how her background in enterprise technology led her...
From Lab to Label: The Scientification of Consumer Brands
In this episode, Susanne sits down with Rafal Pielak, co-founder and CEO of Soteri Skin, and Lama Mansour, co-founder and CMO, to explore what’s really broken in the skincare industry and why so many products fail to...
From Lab to Label: The Scientification of Consumer Brands
In this episode, Susanne sits down with Ronit Menashe, co-founder and CEO of WeNatal, and Lisa Dreher, Director of Nutrition, to unpack why the way we think about fertility might be missing a huge piece of the puzzle...
From Lab to Label: The Scientification of Consumer Brands
In this episode, Susanne sits down with Dr. Harin Padma-Nathan, Chief Medical and Scientific Officer at Vella Bioscience, to explore why women’s sexual wellness has been overlooked for so long. He shares his journey...
From Lab to Label: The Scientification of Consumer Brands
You've read the label. You've taken the pill. But do you actually know if it's working? In this episode, Susanne sits down with Dr. Shilpa Raut, VP of Research and Development at Cymbiotika. Drawing on years at...
From Lab to Label: The Scientification of Consumer Brands
In this episode, Susanne sits down with Sue Delegan, co-founder and CEO of Brutus Broth, to share how a rescued dog named Brutus inspired a pet wellness brand now found in more than 20,000 retail locations. Sue walks...
From Lab to Label: The Scientification of Consumer Brands
In this episode, Susanne sits down with Kasia Feng, General Manager at Green Chef, and Kimberley Sukhum, Head of Science at Tiny Health, to uncover how biomarkers are changing the bar for clinical evidence in consumer...
From Lab to Label: The Scientification of Consumer Brands
In this episode, Susanne sits down with Bindu Shah, Chief Marketing Officer at Biocodex, to talk about what it takes to grow a science-first probiotic brand. Drawing on her experience across Johnson & Johnson, Pfizer...
From Lab to Label: The Scientification of Consumer Brands
About a year ago, Susanne sat down with Marc Washington, former CEO and now Founder Emeritus of Supergut, for a thoughtful conversation on how science and personal experience helped shape one of the most talked-about...
From Lab to Label: The Scientification of Consumer Brands
In this episode, Susanne sits down with Caroline Grace, Founder of Product & Prosper, and Hunter Stutz, Founder of On Three, to break down what it really takes for wellness brands to win under the new rules of retail...
From Lab to Label: The Scientification of Consumer Brands
In this episode, Susanne sits down with Kirsten Karchmer, CEO of Conceivable, to talk about why fertility challenges seem to be rising and what women can do before IVF becomes the default option. Drawing on 25 years as...
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