Hosted by Shiva Manjunath · 🇺🇸 US · EN · 72 episodes
Established thought leaders with verified media credentials.
Conversations with interesting people across the digital marketing spectrum about all things experimentation.
Shiva Manjunath hosts From A to B, a business show with 72 episodes published.
In this episode, Shiva Manjunath and Slobodan Manić go over the important lessons the Knicks (winning in 5) taught us about B2B. It's a super serious episode and we go in depth with a LOT of important things you need to
Are fake door tests ethical? We are super purposefully kinda misleading people to see if something is worth building.... (cue Wile E. Coyote reference). Jon "Metal as Fuck" Crowder had a SUPER interesting post about the
Juliana "Run the Jewels" Jackson is someone who I consider a thought leader in the AI/digital marketing space, and I needed her POV on how to understand the impact of LLMs to user behavior. So I had her on the pod. And s
Are manipulation and bribery the keys to building a culture of experimentation? No. (Well, maybe) Jenni "Broadway" Bruckman (Director of Digital Product at YETI) joined this week to help broad the topic of building "cult
A/B testing tools - all they do is randomize traffic. So why are we spending thousands of dollars for it? Jonas "Elvis" Alves (of AB Smartly) joined the pod to discuss some of the major challenges in building A/B testing
Is 'ethics' something we've undervaluing when it comes to experimentation? Should we actually care about this nerd stuff of 'ethics'?! Well, yes. Obviously. AJ "Does No Wrong" Long joined Shiva to chat about this specifi
Emotion in data analysis, from what we've been told, should never happen. But the kicker - humans are humans. We use emotions in literally everything we do. So how do we channel it best to make sure we are positively imp
Slobodan Manić and Shiva Manjunath join another episode of #CRO after dark to discuss their trends in 2026, what will die, what will live, and how Better Call Saul is definitely better than Breaking Bad Go check out his
Don't know what the hell CRO and experimentation is? Trying to understand the basic concepts and process? We gotchu. Rommil "The Thrill" Santiago and Shiva Manjunath went into all the common topics, and we can even help
Have you ever struggled to get buy in from senior leadership? Never in your entire life, right? Well I've faced it. A lot. And I wanted to get in the mind of a super seasoned CMO to truly understand what makes them tick.
Finding clients is hard enough - finding GOOD ones? Feels damn near impossible. I enlisted the help of Tas Bober to help navigate this complex field of getting client work, and explored topics related to CRO/client work
People are finding websites more and more manipulative. And we don't mean this word lightly. Why is this the case? In large part, it's because of the shitty tactics people are using on sites. But really, it's because web
We back out here with the amazing Emma Travis to dig into 'quality vs. quantity' when it comes to experimentation programs. The conversation Ben Labay keeps trying to force, but a bit more nuance to it. There is a time a
How many of you have seen a website teardown and thought “Dude you literally have 0 data, this is just a vibes analysis?” I have that thought regularly. And it got me thinking about heuristic audits as a whole, and tryin
Problematic stakeholders could be convinced if they... just got data. Right? Nope. Sometimes it's deeper than that. You gotta understand what makes them tick. Is it data? Is it optics? Maybe you should be running heurist
Do you REALLY know what cookies are? Like really, REALLY know? What about GDPR? What about PII? I know the words. But what do they REALLY mean? I enlisted the help of Eddie "The Techie" Aguilar to help me simplify some o
It happens rarely, but somehow Linda was able to change Shiva's mind this podcast. And we got it ON THE RECORD. What did she change his mind on? Linda "The Winna" Bustos brought some compelling conversation to the fact t
Do product/CRO people REALLY know well? There may be some Dunning Kruger happening, and maybe we really don't get why they keep complaining about our initiatives. Spoiler: Many times, they have a VERY legitimate point! W
How many of y'all feel a bit nervous about going to in-person conferences / networking events? André Morys and I have been there before. Would you believe that "Sensei" André is actually an introvert?! Could've fooled me
What REALLY is the impact of leadership in growing an experimentation? And is "stable leadership" something which may actually be messing up your ability to grow your program? This was something I wanted to enlist the th
Juliana Jackson
Cloud Director · Jellyfish
2 appearances on this show
Kelly Hopping
Gartner
1 appearance on this show
Tas Bober
B2B SaaS Digital Marketing Advisor & Founder · Delphinium Solutions
1 appearance on this show
David Mannheim
founder · Made With Intent
2 appearances on this show
Finn Mckenty
The Punk Rock MBA
1 appearance on this show
Matt Green
Senior Manager, RMC Product, Strategy and Planning · Village Chiropractic & Wellness Center
1 appearance on this show
Moshe Mikanovsky
1 appearance on this show
Talia Wolf
Conversion Optimization Expert · GetUplift
2 appearances on this show
Tara Robertson
diversity, equity and inclusion strategist · Chili Piper
1 appearance on this show
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From A to B is hosted by Shiva Manjunath. The show is categorised under business (marketing) and has published 72 episodes.
From A to B has published 72 episodes.
From A to B regularly covers business, marketing. It sits in the business category, with a marketing focus.
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