Freelance Writing Direct with Estelle

Winner of the 2026 American Writing Award for Podcast of the Year (Business), Freelance Writing Direct with Estelle is an award-winning podcast featuring candid conversations with bestselling authors, literary agents, editors, and publishing insiders about writing craft, memoir, publishing, platform-building, and getting noticed.Hosted and curated by Estelle Erasmus, TEDx speaker, NYU writing professor, former magazine editor-in-chief, and author of Writing That Gets Noticed, the show delivers practical strategies, publishing insight, and creative inspiration for writers at every stage.Whether you're pitching essays, shaping a memoir, building your platform, or pursuing a book deal, you'll find actionable advice, coaching insights, and behind-the-scenes industry conversations to help move your writing career forward.Learn more at EstelleErasmus.com and subscribe to Estelle's newsletter at Estelle's Substack: https://estelleserasmus.substack.com

Freelance Writing Direct with Estelle is a business podcast hosted by Estelle Erasmus, with 212 episodes on record and a Required Pod Score of 80.

Estelle Erasmus hosts Freelance Writing Direct with Estelle, a business show with 212 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Freelance Writing Direct with Estelle

  #211 Advertising, Approval, and the Future We're Being Sold with Lu Chekowsky

  Sep 30, 202634 min

  Before we get to the episode, I have news: Freelance Writing Direct is a Signal Awards finalist in Education! If the podcast has helped you with your writing, I'd love your vote for the Listener's Choice Award. Vote here by October 15. Thank you for cheering me on! Now for today's episode: What happens when the person selling the story starts questioning the story she's been sold? In this episode of Freelance Writing Direct , I talk with Lu Chekowsky, author of Don't Buy What I'm Selling: On Breaking Up with Advertising and Finally Learning to Love My Whole Fat Self , about advertising, ambition, body image, approval, and the stories we absorb about who we're supposed to be. Lu shares how she turned decades inside the advertising industry into a deeply personal book that also examines the culture of selling, beauty, success, and self-worth. In this episode: • What advertising teaches us about desire and identity • The connection between ambition, approval, and self-worth • Blending memoir with cultural critique • Writing candidly about body image, grief, and family Watch on YouTube https://www.youtube.com/watch?v=wSsu2Vg3jIA About Lu Lu Chekowsky is a writer, Emmy Award-winning creative director, and author of Don't Buy What I'm Selling . Her career has included senior creative roles at Facebook, Comedy Central, MTV, and Wieden+Kennedy. For her complete bio go to https://estelleserasmus.com/podcast (see episode #211) Link Website: https://www.lchekowsky.com Get More From Estelle Erasmus *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-WEB:621d64ba-6042-470a-b4fa-818f0a8de1e0-3" data-turn-id-container= "request-WEB:621d64ba-6042-470a-b4fa-818f0a8de1e0-3" data-testid= "conversation-turn-8" data-turn="assistant"> I'm teaching my eight-week NYU course, Write to Publish: How to Get Your Work in Print and Beyond , live online beginning October 13. You'll learn how to develop personal and reported essays, create a compelling story arc, pitch online and print publications, and revise your work. We'll also hear directly from visiting editors and authors, and explore a curated list of publication opportunities. Learn more and register here. Latest Substack post: Detail with a Pulse to Make Your Writing Sing. A great detail doesn't just describe a scene. It carries emotion, tension, character, or meaning. Here's how to find the one detail that makes a scene come alive. Plus, paid subscribers can send me up to three paragraphs for feedback. https://estelleserasmus.substack.com/p/detail-with-a-pulse-to-make-your . Upcoming Writer's Digest Webinar Join me on October 29 for The First Five Pages: Making Your Memoir Impossible to Put Down, a live Writer's Digest webinar about creating an opening that captures readers, agents, and editors from the start. Register here: https://writersdigestuniversity.mykajabi.com/the-first-five-pages Meet Estelle at An Event Women's Media Group panel (NYC), Memoir Plus: When Personal Stories Contain Multitudes , October 21, 2026 Association of Writers & Writing Programs (AWP) ( Chicago), March 17-20, 2027 (I'm on a panel about AI) Artists Against Antisemitism Mifgash, New York, NY (info coming) Watch Estelle's TEDx Talk: How to Get Noticed in Your Writing and Beyond Order My Book Writing That Gets Noticed — named a Poets & Writers "Best Book for Writers." Listen/Watch Freelance Writing Direct Podcast — 2026 Signal Awards Finalist — Education; 2026 Podcast of the Year, Business (American Writing Awards) About Estelle Estelle Erasmus is an award-winning journalist, TEDx speaker, and author of Writing That Gets Noticed . She is the host, founder, and executive producer of Freelance Writing Direct , an adjunct professor at NYU, and the former editor-in-chief of five national magazines with a combined reach of 10 million readers. Her work has appeared in more than 150 publications, including The New York Times, The Washington Post, WIRED, PBS/Next Avenue, The Independent, and AARP The Magazine. Follow Estelle Instagram: @EstelleSErasmus TikTok: @EstelleSErasmus Twitter/X: @EstelleSErasmus Bluesky: @estelleserasmus.bsky.social If you enjoyed this episode, please subscribe, rate, and review Freelance Writing Direct , and share it with the writers in your life.

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  Freelance Writing Direct with Estelle

  #210 Reinvention, Vulnerability, and Writing a Life in Essays with Zibby Owens

  Sep 23, 202623 min

  In this episode of Freelance Writing Direct , I talk with bestselling author, podcaster, and Zibby Media founder Zibby Owens about her new memoir in essays, Between Chapters: How I Started Over, Took Some Chances, and Found the Plot . Zibby shares how she sorted through approximately 500 pages of essays and found the structure that could hold stories about divorce, remarriage, motherhood, friendship, grief, Jewish activism, mental health, weight loss, and work. We discuss how she balanced humor with more painful material, why she asked her children for permission before including a hilarious parenting story, and how she approaches writing about the people she loves. Zibby also reflects on childhood shyness, her drive to create, and why it's never too late to reinvent yourself. In This Episode Why she arranged the book to feel like a conversation with a friend Balancing funny, poignant, and painful stories Protecting loved ones while writing honestly How childhood shyness strengthened her powers of observation Finding purpose through work, books, and literary community Why reinvention happens one decision at a time Watch on YouTube https://www.youtube.com/watch?v=7wf_1O8O-vE About Zibby Owens ZIBBY OWENS is the bestselling author and editor of seven books including Between Chapters: How I Started Over, Took Some Chances, and Found the Plot , Blank: A Novel, Bookends: A Memoir of Love, Loss, and Literature, and On Being Jewish Now: Reflections from Authors and Advocates, which has spent 29 weeks on the USA Today bestseller list. Zibby has interviewed more than 2,000 authors on her award-winning podcast Totally Booked with Zibby and weekly TV show Totally Booked on JBS. In 2021 she founded Zibby Media with the launch of boutique publishing house Zibby Publishing and unique year-round hosted retreats and events for book lovers. In 2023, she opened indie bookstore Zibby's Bookshop in Santa Monica, CA. A frequent speaker (repped by UTA), moderator, and broadcast guest, Zibby, dubbed "NYC's Most Powerful Book-fluencer" (Vulture) is known for highlighting the book industry's most anticipated new releases and emerging authors in "the Zibby-verse" (L.A. Times). Links Newsletter subscription: https://www.zibbyowens.com/subscribe Substack: https://www.zibbyowens.com Instagram: https://www.instagram.com/zibbyowens/ Zibby Media: https://zibbymedia.com Podcast: Totally Booked: https://podcasts.apple.com/us/podcast/totally-booked-with-zibby/id1366633318 Get More From Estelle Erasmus *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-WEB:621d64ba-6042-470a-b4fa-818f0a8de1e0-3" data-turn-id-container= "request-WEB:621d64ba-6042-470a-b4fa-818f0a8de1e0-3" data-testid= "conversation-turn-8" data-turn="assistant"> I'm teaching my eight-week NYU course, Write to Publish: How to Get Your Work in Print and Beyond , live online beginning October 13. You'll learn how to develop personal and reported essays, find and interview experts, conduct research, create a compelling story arc, pitch online and print publications, and revise your work for maximum impact. We'll also cover what editors look for in pitches and submissions, and hear directly from them. You'll leave with polished work and practical skills for getting published. The course is part of NYU's Storytelling and Professional Writing and Communications certificates, but it can also be taken on its own. Learn more and register here. Latest Substack post: Detail with a Pulse to Make Your Writing Sing. A great detail doesn't just describe a scene. It carries emotion, tension, character, or meaning. Here's how to find the one detail that makes a scene come alive. Plus, paid subscribers can send me up to three paragraphs for feedback.https://estelleserasmus.substack.com/p/detail-with-a-pulse-to-make-your . Upcoming Writer's Digest Webinar Join me on October 29 for The First Five Pages: Making Your Memoir Impossible to Put Down, a live Writer's Digest webinar about creating an opening that captures readers, agents, and editors from the start. Register here: https://writersdigestuniversity.mykajabi.com/the-first-five-pages Meet Estelle at An Event AALA's People of Publishing (NYC), September 30, 2026 (attending as press) Women's Media Group panel (NYC), Memoir Plus: When Personal Stories Contain Multitudes , October 21, 2026 Association of Writers & Writing Programs (AWP) ( Chicago), March 17-20, 2027 Watch Estelle's TEDx Talk: How to Get Noticed in Your Writing and Beyond Order My Book Writing That Gets Noticed — named a Poets & Writers "Best Book for Writers." Listen/Watch Freelance Writing Direct Podcast — 2026 Podcast of the Year, Business (American Writing Awards) https://estelleserasmus.com/podcast About Estelle Estelle Erasmus is an award-winning journalist, TEDx speaker, and author of Writing That Gets Noticed . She is the host, founder, and executive producer of Freelance Writing Direct , an adjunct professor at NYU, and the former editor-in-chief of five national magazines with a combined reach of 10 million readers. Her work has appeared in more than 150 publications, including The New York Times, The Washington Post, WIRED, PBS/Next Avenue, The Independent, and AARP The Magazine. Follow Estelle Instagram: @EstelleSErasmus TikTok: @EstelleSErasmus Twitter/X: @EstelleSErasmus Bluesky: @estelleserasmus.bsky.social If you enjoyed this episode, please subscribe, rate, and review Freelance Writing Direct , and share it with the writers in your life.

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  Freelance Writing Direct with Estelle

  #209 Encore: The Pitching Secrets That Get Editors' Attention

  Sep 16, 202624 min

  In this solo episode from the Freelance Writing Direct archives, Estelle Erasmus breaks down real pitches to show what works, what doesn't, and how to make your ideas more compelling to editors. You'll learn how to sharpen your hook, add the right details and research, show editors your access and expertise, and structure a pitch so they can immediately see how the story will come together. Estelle also shares examples from her own successful pitches and explains how small changes can make a big difference. Get more pitching advice and a Pitch Clinic chapter in her book Writing That Gets Noticed . In this episode: How to find and strengthen the hook in your pitch Why specificity, research, and expert access matter What to include when you don't have perfectly matched clips How to structure a pitch so an editor can quickly see the story Ways to bring your voice and perspective onto the page Get More From Estelle Erasmus Latest Substack post: Detail with a Pulse to Make Your Writing Sing. A great detail doesn't just describe a scene. It carries emotion, tension, character, or meaning. Here's how to find the one detail that makes a scene come alive. Plus, paid subscribers can send me up to three paragraphs for feedback.https://estelleserasmus.substack.com/p/detail-with-a-pulse-to-make-your . Upcoming Writer's Digest Webinar Join me on October 29 for The First Five Pages: Making Your Memoir Impossible to Put Down, a live Writer's Digest webinar about creating an opening that captures readers, agents, and editors from the start. Register here: https://writersdigestuniversity.mykajabi.com/the-first-five-pages Meet Estelle at An Event AALA's People of Publishing (NYC), September 30, 2026 (attending as press) Women's Media Group panel (NYC), Memoir Plus: When Personal Stories Contain Multitudes , October 21, 2026 Association of Writers & Writing Programs (AWP) ( Chicago), March 17-20, 2027 Watch Estelle's TEDx Talk: How to Get Noticed in Your Writing and Beyond Order My Book Writing That Gets Noticed — named a Poets & Writers "Best Book for Writers." Listen/Watch Freelance Writing Direct Podcast — 2026 Podcast of the Year, Business (American Writing Awards) https://estelleserasmus.com/podcast About Estelle Estelle Erasmus is an award-winning journalist, TEDx speaker, and author of Writing That Gets Noticed . She is the host, founder, and executive producer of Freelance Writing Direct , an adjunct professor at NYU, and the former editor-in-chief of five national magazines with a combined reach of 10 million readers. Her work has appeared in more than 150 publications, including The New York Times, The Washington Post, WIRED, PBS/Next Avenue, The Independent, and AARP The Magazine. Follow Estelle Instagram: @EstelleSErasmus TikTok: @EstelleSErasmus Twitter/X: @EstelleSErasmus Bluesky: @estelleserasmus.bsky.social If you enjoyed this episode, please subscribe, rate, and review Freelance Writing Direct , and share it with the writers in your life.

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  Freelance Writing Direct with Estelle

  #208 Layering Memory, Meaning, and Motifs in Memoir with Cinelle Barnes

  Sep 9, 202642 min

  In this episode of Freelance Writing Direct , award-winning author and memoirist Cinelle Barnes joins me to talk about how A Way Home evolved from a Philippines travel memoir into a layered story of travel, family, identity, recovery, and finding home after she suffered, and recovered from a brain aneurysm. We discuss how she braided different threads and timelines together, found connections between seemingly disparate parts of her story, and shaped a memoir that became more expansive than the book she originally planned to write, plus: • Shaping a hybrid travel and medical memoir • Using emotion and sensory details to deepen scenes • Working with motifs, refrains, and circling back • A writing exercise that everyone can use to find connections in seemingly disparate elements in memoir • Moving from "I have to" to "I get to" Watch on YouTube https://m.youtube.com/watch?v=PlHxkTjzY1s&pp=0gcJCf4LAYcqIYzv About Cinelle Barnes Cinelle Barnes is the Philippine-born author of Monsoon Mansion: A Memoir, Malaya: Essays on Freedom, and A Way Home: A Memoir of Losing Yourself and the Beauty of Returning. She is also the editor of the New York Times "New and Noteworthy" A Measure of Belonging: Twenty-One Writers of Color on the New American South. Cinelle is a survivor of a brain aneurysm rupture and sits on the Brain Injury Leadership Council of South Carolina and the Hub City Press National Council, and is the recipient of awards and fellowships from the Sustainable Arts Fund, the Authors League Fund, the National Endowment for the Arts, South Arts, the SC State Arts Commission, and the North American Travel Journalists Association, among others. She has served on the jury panels for several literary awards, including the inaugural Pulitzer Prize for Memoir. Her writing has appeared or is forthcoming in Coastal Living, Travel + Leisure, Oprah Daily, Newsweek, Southern Living, and Memoir Land , among others. Cinelle lives in Charleston, SC, with her husband, daughter, and cat. Links For information, visit www.cinellebarnes.com Get More From Estelle Erasmus Latest Substack post: Detail with a Pulse to Make Your Writing Sing. A great detail doesn't just describe a scene. It carries emotion, tension, character, or meaning. Here's how to find the one detail that makes a scene come alive. Plus, paid subscribers can send me up to three paragraphs for feedback.https://estelleserasmus.substack.com/p/detail-with-a-pulse-to-make-your. Meet Estelle at An Event Editor-on-Call event with NYU , Electric Literature , September 16, 12:30-1:30 pm ET (virtual) AALA's People of Publishing (NYC), September 30, 2026 (attending as press) Women's Media Group panel (NYC), Memoir Plus: When Personal Stories Contain Magnitude s, October 21, 2026 Writer's Digest Webina r, T he First Five Pages: Making Your Memoir Impossible to Put Down , October 29, 2026 Association of Writers & Writing Programs (AWP) ( Chicago), March 17-20, 2027 Watch Estelle's TEDx Talk: How to Get Noticed in Your Writing and Beyond Book Writing That Gets Noticed — named a Poets & Writers "Best Book for Writers." Listen/Watch Freelance Writing Direct Podcast — 2026 Podcast of the Year, Business (American Writing Awards) https://estelleserasmus.com/podcast About Estelle Estelle Erasmus is an award-winning journalist, TEDx speaker, and author of Writing That Gets Noticed . She is the host, founder, and executive producer of Freelance Writing Direct , an adjunct professor at NYU, and the former editor-in-chief of five national magazines with a combined reach of 10 million readers. Her work has appeared in more than 150 publications, including The New York Times, The Washington Post, WIRED, PBS/Next Avenue, The Independent, and AARP The Magazine. Follow Estelle Instagram: @EstelleSErasmus TikTok: @EstelleSErasmus Twitter/X: @EstelleSErasmus Bluesky: @estelleserasmus.bsky.social If you enjoyed this episode, please subscribe, rate, and review Freelance Writing Direct , and share it with the writers in your life.

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  Freelance Writing Direct with Estelle

  #207 Writing Humor, Character, and Love That Lasts with Steven Rowley

  Sep 2, 202625 min

  What makes humor work on the page? And how do you write about love after the meet-cute, when a relationship has lasted for decades? In this episode of Freelance Writing Direct , I talk with New York Times bestselling author Steven Rowley about his new novel, Take Me With You , a love story with a touch of science fiction that asks a fascinating question: If you had the chance to leave everything behind and explore the unknown, would you go? We talk about how Steven builds a novel around an organizing question, why he prefers writing without a detailed outline, how he creates humor from character rather than jokes, and what writers can learn from using humor to explore serious subjects. We also discuss writing relationships that evolve over time and why life experience can be an asset for writers. In this episode: How to find the central question that drives a novel Why Steven writes toward an ending without heavily outlining How humor can help writers get closer to emotional truth Why character-based humor has staying power How to differentiate characters and show them changing over time Why writers shouldn't worry if publishing success comes later in life Watch on YouTube https://www.youtube.com/watch?v=tJietLH7PfE About Steven Rowley Steven Rowley is the New York Times bestselling author of Lily and the Octopus , a Washington Post notable book; The Editor , named one of NPR's best books of 2019; The Guncle , a Goodreads Choice Awards finalist and winner of the Thurber Prize for American Humor; and the instant USA Today bestsellers The Guncle Abroad and The Dogs of Venice . His fiction has been published in twenty languages. Originally from Portland, Maine, he is a graduate of Emerson College and lives in Palm Springs with his husband, writer Byron Lane, and their three rescue dogs. Link Website: https://www.stevenrowley.com Get More From Estelle Erasmus My latest Substack post is the Substack Live I did with Aliza Licht on DKNY PR GIRL, the magazine world we both knew, branding and reinvention, and her Substack serial novel Off the Record , which brings that era vividly back to life. Private Small-Group Memoir/Essay Class My next six-week session beginning in September 2026 is sold out. Please email me to be added to the waiting list for the next session. Contact freelancewritingdirect@gmail.com for details. Meet Estelle at An Event Editor-on-Call event with NYU , Electric Literature , September 16, 12;30-1:30 pm ET (virtual) AALA's, People of Publishing (NYC), September 30, 2026 (attending as press) Women's Media Group panel (NYC), Memoir Plus: When Personal Stories Contain Magnitude s, October 21, 2026 Writer's Digest Webina r, T he First Five Pages: Making Your Memoir Impossible to Put Down , October 29, 2026 Association of Writers & Writing Programs (AWP) ( Chicago), March 17-20, 2027 Watch Estelle's TEDx Talk: How to Get Noticed in Your Writing and Beyond Book Writing That Gets Noticed — named a Poets & Writers "Best Book for Writers." Listen/Watch Freelance Writing Direct Podcast — 2026 Podcast of the Year, Business (American Writing Awards) https://estelleserasmus.com/podcast About Estelle Estelle Erasmus is an award-winning journalist, TEDx speaker, and author of Writing That Gets Noticed . She is the host, founder, and executive producer of Freelance Writing Direct , an adjunct professor at NYU, and the former editor-in-chief of five national magazines with a combined reach of 10 million readers. Her work has appeared in more than 150 publications, including The New York Times, The Washington Post, WIRED, PBS/Next Avenue, The Independent, and AARP The Magazine. Follow Estelle Instagram: @EstelleSErasmus TikTok: @EstelleSErasmus Twitter/X: @EstelleSErasmus Bluesky: @estelleserasmus.bsky.social If you enjoyed this episode, please subscribe, rate, and review Freelance Writing Direct , and share it with the writers in your life.

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