Freedom Formula Podcast

Australian entrepreneur Shane Da Costa went from overworked fitness professional to building multiple 8-figure online companies — and now he’s revealing how to do the same. In The Freedom Formula Podcast , Shane breaks down the sales psychology, leadership frameworks, and scaling systems that turn skill into income and income into freedom. Each week, you’ll get raw, tactical insights on building businesses that print cashflow, grow teams that perform under pressure, and create a life where money and time work for you — not against you. You’ll also hear unfiltered conversations with ultra high performers and Freedom Fighters — founders, closers, and creators earning on their own terms and redefining what success looks like. If you’re ready to master the science of sales, the art of scale businesses, and the mindset of freedom — this is your playbook. Because freedom is a choice.

Freedom Formula Podcast is a business podcast hosted by Shane Da Costa, with 55 episodes on record and a Required Pod Score of 80.

Shane Da Costa hosts Freedom Formula Podcast, a business show with 55 episodes published.

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  Episode #138

  15 Year Business Consultant Reveals Why Most Australian Businesses Never Take Off

  Oct 2, 20261h 9m

  JOIN THE High Ticket Remote Sales Masterclass https://join.freedomacademy.com.au/optin-320047?fbclid=fbclid —— You're told to find the perfect plan, get qualified, wait until you're ready. Jodie Finnan has sat beside some of the most successful people alive - and says that advice is exactly backwards. From Jamie Oliver's PA, to James Packer's chief of staff, to founder of her own consultancy - here's what 15 years at the top taught her: → "I don't have time" is a lie. It's fear. Winners act on the idea; everyone else explains why they can't. → Make your circle smaller, not bigger. Be the dumbest person in the room on purpose. → Mistakes aren't the risk - they're the tuition. The most successful people are simply the ones who've failed the most. → Australia is taxing and strangling its own founders. She's launching straight into the US and sourcing through Singapore, and she's not the only one. → The best brands are born from something true. Hers came from losing her dog, Harley - and became a mission to stop other owners feeling the same helplessness. Honest, high-energy, and a little heartbreaking. Sit back and enjoy. ———————————— Follow Us On: Instagram: / https://www.instagram.com/shanedacosta_official https://www.instagram.com/freedom_formula_podcast/ - Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin - Follow Shane on social media: Facebook https://www.facebook.com/shanedacostaofficial Instagram https://www.instagram.com/shanedacosta_official

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  Episode #137

  Former Liberal Party Insider Exposes What Labor & The Liberals Are Hiding From Australians

  Sep 26, 20261h 20m

  JOIN THE High Ticket Remote Sales Masterclass https://join.freedomacademy.com.au/optin-320047?fbclid=fbclid —— They call her a bigot. Uneducated. Deplorable. Jaimie's heard all of it - and she keeps showing up anyway. She was a die-hard Liberal volunteer. Then she quit the party and started saying what she really thinks. Here's her charge sheet against the way Australia's being run: → The safety net is now a trap. Instead: intergenerational welfare, intergenerational housing, and dependency dressed up as compassion. → One budget can end a family's plans overnight. Government has its hand in your life whether you voted for it or not. → Leaders who own nothing. "I didn't lie, I changed my position." "That wasn't our modelling." She's had enough of the endless deflection and gaslighting - and says accountability is the one thing our politicians have completely lost. → A generation taught to take, not give. Kids at protests who couldn't explain why they were there beyond what they'd absorbed online. Her fix starts at home: teach your kids to actually think. Her message: if you want freedom, you have to take responsibility - at home, in your wallet, and at the ballot box. Watch before the next election. ———————————— Follow Us On: Instagram: / https://www.instagram.com/shanedacosta_official https://www.instagram.com/freedom_formula_podcast/ - Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin - Follow Shane on social media: Facebook https://www.facebook.com/shanedacostaofficial Instagram https://www.instagram.com/shanedacosta_official

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  Episode #136

  Australian Property Millionaire Sold $100M Before the Crash (Here's Why...)

  Sep 16, 20261h 10m

  JOIN THE High Ticket Remote Sales Masterclass https://join.freedomacademy.com.au/optin-320047?fbclid=fbclid —— Emil Juresic just sold $100 million of property - right before the Australian property market fell off a cliff. Everyone said he was crazy. He says he hates that he was right. Emil isn't your typical guest. 17 real estate offices. 500+ staff across finance, real estate and online businesses. Now throwing $100M+ into fitness and wellness. He started from zero and built an empire - and this conversation was less an interview and more him spraying uncomfortable truths at machine-gun pace. Here's the stuff that stuck: He didn't predict the property crash. He watched it happen in real time. With thousands of sales moving through his offices every month, Emil sees buyer and seller appetite shift before the headlines catch up. He called a 10-30% drop six months out while everyone told him he'd lost it. Then the conversation turned to the thing keeping him up at night. Emil sent a brutal $60M, 25-year lease to his lawyers - 11 days, $5,500, one opinion. He fed it to AI and got more red flags back in ten seconds. But this is where Emil flips from doomsayer to something more useful. His whole message is: stop competing with the young and fearless - become the coach who commands them. At 47 he's AI-obsessed, but his real edge is capital plus a crew of 20-somethings who build in one morning what used to take five months. Learn to sell. That's the whole game. One of his agents walked in on $70K three years ago and cleared $4.7M in commission last year. A degree buys you a salary cap; sales buys you no ceiling and the capital to start anything. And after all of it - the tax, the crash, the AI carnage - he still calls Australia the best country on earth. The people who master sales and adapt faster than everyone else, he says, will own the next decade. Sit back and enjoy. ———————————— Follow Us On: Instagram: / https://www.instagram.com/shanedacosta_official https://www.instagram.com/freedom_formula_podcast/ - Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin - Follow Shane on social media: Facebook https://www.facebook.com/shanedacostaofficial Instagram https://www.instagram.com/shanedacosta_official

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  Episode #135

  Australia Is $1 Trillion In Debt... And They're Coming To You To Pay It Back

  Sep 9, 20261h 16m

  JOIN THE High Ticket Remote Sales Masterclass https://join.freedomacademy.com.au/optin-320047?fbclid=fbclid —— You're told the problem is you. Save harder. Cut back. Wait for the right time to buy. But the biggest financial contract you'll ever sign was never built to work in your favour. So I invited Julian Fayad on the podcast - founder of Loan Options who's spent 15 years inside the lending machine and built an AI platform matching Aussies across 90+ banks - to expose who's really taking a cut of your money. Then he went viral calling out the government, and they came for his business. Here's what we uncovered: → The people who trust the system pay the most for it. It doesn't matter how good your credit score is. It matters whether you know the trade secrets nobody explains. → They swore black and blue they'd never touch capital gains tax. Then they did. Albanese said it 50 times before the election. Twelve months later, they changed it anyway. First home loan applications actually dropped 20-30% after the budget. The data doesn't lie. Their words do. → Good debt builds. Bad debt buries you. Most Australians never learn the difference - and household debt has never been higher. → Australia was the promised land. Now founders are leaving silently. Julian's actively looking at New Zealand, the US, and the UAE - where the first $100K of company profit is tax-free and every dollar of your salary sits in your pocket. His message: this next election is a point of no return. If nothing changes, he's out - and he won't be the only one. Sit back and enjoy. ———————————— Follow Us On: Instagram: / https://www.instagram.com/shanedacosta_official https://www.instagram.com/freedom_formula_podcast/ - Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin - Follow Shane on social media: Facebook https://www.facebook.com/shanedacostaofficial Instagram https://www.instagram.com/shanedacosta_official

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  Episode #134

  20 Years Of Australian Business Advice In 70 Minutes

  Aug 21, 20261h 15m

  JOIN THE 3 DAY “HIGH-TICKET CLOSER CHALLENGE” AND LEARN THE SALES FRAMEWORK BEHIND $10K–$30K/MONTH EXTRA INCOME https://join.freedomacademy.com.au/opt-in-page —— You're told success is about the product. Work harder. Find a gap. But Dr Natasha Cook built a seven-figure skincare brand from her parents' garage in Maitland and says the real game is something almost nobody talks about. So I invited her on this week's podcast - a board-certified dermatologist who self-funded her way to a profitable brand, said no to private equity twice, and got ostracised by her own profession for doing it. Here's what we uncovered: → Money isn't the biggest boat. It's the walk-away power. Her bricklayer dad taught her wealth was never about the fanciest house on the street. It's being able to leave the room, the boss, the situation that's crushing you. That's the whole point. → The foetal position is your friend. You can't build anything real without it. Natasha's been the "amorphous puddle" wondering if she made every wrong decision. The founders who never felt that pain never developed the invisible tools that actually run a business. → You can't rationalise with irrational people. What a customer says or does often has nothing to do with your product, your service, or you. You just became the punching bag for whatever's going on in their life. Stop absorbing it. → Healthy, happy, busy people don't leave scathing reviews. It's the loud minority weaponising complaints while regulators never vet the complainant. Meanwhile someone's doing hysterectomies on women who don't need them - and that flies under the radar. → Australia is drowning in low-hanging fruit. Walnuts on a desk get escalated to the medical board. Royal commissions burn hundreds of millions investigating things we already know 90% of the answer to. It's virtue signalling that looks busy and changes no outcome. → Short-term pain, long-term gain - there's no free lunch. Compound interest is your best investment. Don't buy the handbag. Delayed gratification built everything worth having, and this generation's been sold "just add water" success that doesn't exist. → Back yourself before you're ready. Getting her own name on a skincare label felt like "dragging an elephant around a football field." She was scared of the backlash. She did it anyway - because if you don't believe in what you make, why should anyone else? ———————————— Follow Us On: Instagram: / https://www.instagram.com/shanedacosta_official https://www.instagram.com/freedom_formula_podcast/ - Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin - Follow Shane on social media: Facebook https://www.facebook.com/shanedacostaofficial Instagram https://www.instagram.com/shanedacosta_official

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