Freedom Focus Photography

350 - Someone in your circle just posted a huge sale, and instead of feeling inspired, you feel like garbage. In this episode, Heather Lahtinen and I break down why photographers take other people's wins personally, and...

349 - AI is changing commercial photography, but not in the way most photographers fear. In this episode, J. Nichole Smith and I dig into what is actually shifting in the industry, where the pendulum is already swinging...

348 - Feeling unmotivated in your photography business does not mean you are lazy or undisciplined. It usually means you have stopped believing something will work. Heather Lahtinen breaks down why belief drives action...

347 - There's one thought quietly killing your bookings, and it sounds harmless. "I don't want to bother them." This week Heather Lahtinen and I unpack why that single thought stops photographers from making offers, and...

346 - If you've ever judged your business against what some other educator said you "should" be doing, this episode is your permission slip to stop. I share how I built Freedom Focus Formula around real photographers at...

344 - If you've ever said "I've tried everything and nothing works," this episode is for you. Heather Lahtinen shares 10 simple marketing experiments and explains why the ones that don't work might matter most. What to...

343 - I stumbled across a Facebook ad for a $200 branding session and almost scrolled past it. Instead, I booked it, showed up, and walked away completely rethinking how photographers can structure sessions for maximum...

342 - Most of us got into photography because we love it. But when your camera is the only thing paying the bills, that love can start to feel heavy. In this episode, I'm walking you through why an additional revenue...

341 - Remember when you started your photography business because it was supposed to be fun? Somewhere between the marketing, the follow-ups, and the revenue stress, that fun went missing. This week Heather Lahtinen and...

340 - You're booking great sessions, clients are loving their images, orders are strong — and somehow you're more anxious than ever. Heather Lahtinen breaks down the confidence paradox and why it's not a skill problem...

339 - What if you could get paid to help homeless animals find their forever homes? Adam Goldberg is back with a major update on Second Shot Adoption Photos — and this time, he's bringing a free course and an open...

338 - AI is everywhere — in your email, your editing software, your search results. Nicole Begley and Heather Lahtinen sit down to have the honest conversation the photography industry has been avoiding. What does AI...

I got my ADHD diagnosis less than a year ago, and honestly? It explained everything. The 19 days I missed senior year. The graveyard of abandoned planners. The Wednesday night I built a full credit card tracking...

336 - Last week, we shared Shelbi Lee's step-by-step model call strategy that generated $6,300 in one month. This week we're going deeper — into the thoughts she was thinking that made the whole thing work. Because the...

335 - This episode is going to turn everything you thought you knew about model calls on its head. If your model calls are attracting people who only want the free stuff, this episode is for you. Heather is chatting...