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Hosted by Jason Shafton · 🇺🇸 US · EN · 38 episodes
Established thought leaders with verified media credentials.
Frank Growth is a sharp, execution-first podcast about how companies actually grow. Hosted by Jason Shafton, it features candid conversations with founders, operators, and investors who are in the work right now. The focus is real decisions: distribution, demand, pricing, org design, incentives, and what breaks once the early playbooks stop working. No hype. No recycled advice. Just clear thinking from people accountable for outcomes.
Jason Shafton hosts Frank Growth, a business show with 38 episodes published.
Episode #233: Jesus Requena — Dropping SEO entirely to optimize for LLMs Sanity stopped producing SEO content and started building pages only machines will read. Roughly 60% of last month's signups came from LLMs. For B2
Episode #232: Andrew Mok — What the CMO job becomes when AI runs the mechanics HeyGen doubled to $200M ARR in eight months, is cash-flow breakeven, and runs on about 130 people. Its CMO explains how marketing actually op
Episode #231: Philip Lowe - Growth creative isn't art, and the customer is the judge How to build creative that moves a number (a click, a conversion, a download) instead of creative that only wins the room. For growth m
Episode #230: Sara Wallace — Repositioning a consumer cashback app into a B2B platform Ibotta is known as a cashback app. It's also a white-label promotions platform for the largest retailer in the world. For marketers a
Episode #229: Jim Donnelly — Franchising longevity medicine without losing medical quality How to scale a medical franchise when you can't train a local owner to interpret biomarkers. For operators and founders standardi
Episode #228: John Zdanowski — Why you're losing money on 80% of your customers Most owners can tell you last month's revenue but not which customers actually make them money. This episode gives you the math to find out.
Episode #227: Robin Izsak-Tseng — Marketing one brand to three audiences at once Most B2B companies fight to win one customer segment. WellHub has to win three at the same time. For marketers and operators running multi-
Episode #226: Seth Lowery — The $10M rule that kills good ideas, not just bad ones How to decide which growth bets to fund when every idea on the table already looks good. For marketing and growth leaders drowning in too
Episode #225: Blakely Neilson — Building a high-growth EdTech brand when buyers aren't on LinkedIn This episode is a tactical playbook for marketing to a buyer that ignores LinkedIn, retargeting, and white papers: the sc
Episode #224: Alex Roy — Bootstrapping an AI company for 12 years, no funding He founded an AI company in 2014—when AI was a punchline—bootstrapped it with zero outside capital, and landed Fortune 50 clients. For founder
Episode #223: Divya Ramaswamy — Running one growth function across travel and fintech How a lean team runs acquisition, retention, and cross-sell across a travel marketplace and a fintech suite on a single brand. For gro
Episode #222: Simon Heyrick — How CFOs become real growth partners What it actually takes to turn your CFO into a growth ally instead of a gatekeeper. For founders, CEOs, and CMOs trying to align finance with marketing a
Episode #221: John O'Donnell — Selling AI Trust When Your Best Outcome Is Invisible How do you sell infrastructure that works best when nothing bad happens? For GTM leaders, founders, and sellers building pipeline in cat
Episode #220: Jacob Batist — Launching the first new health insurance company in Canada in 70 years How a European challenger broke into a market controlled by three incumbents — without a CEO on the ground, without bran
Episode #219: Wade Lowe — Why GTM in the AI era is a Rubik's Cube The business takes on the personality of the founder. If there are problems, look at thyself. For founders running $5M–$50M companies trying to crack go-t
Episode #218: Pashmina De Shon — Why Friction Is The Moat In Craft Chocolate How a bootstrapped founder built a $3M+ craft chocolate marketplace by owning the operational pain everyone else outsources. For e-commerce ope
Episode #217: Jeff Bishop Hill — How Swiss Army knife operators scale marketplaces What breaks first when a marketplace expands into new markets. This episode is for founders and operators balancing growth, ops, complian
Episode #216: Matt Putra — Cracking paid lead gen for a services business How to lower lead costs by teaching instead of pitching. For service founders stuck with expensive, inconsistent lead flow. Matt Putra of EightX e
Episode #215: Jay Sapovits — Turning branded merch into a strategic growth tool How to stop wasting money on swag that gets ignored. For founders and operators buying merch without a plan for impact. Jay Sapovits of Ink’
Episode #214: Leigh Rowan — Building a premium service business without ads How to grow a premium service business through trust, referrals, and client retention. For founders and operators building high-touch services a
John O'Donnell
Chief Innovation Officer · Kilmore Group
1 appearance on this show
Matt Putra
fractional CFO and founder · EightxEightx
1 appearance on this show
Jay Sapovits
founder and president · Ink’d Stores
1 appearance on this show
Pat Ryan
Representative for New York's 18th Congressional District · Irish Amateur Boxing Association
1 appearance on this show
Steve Dennis
President & Founder · Sageberry Consulting
1 appearance on this show
Philip Lowe
Quicken
1 appearance on this show
Sara Wallace
Ibotta
1 appearance on this show
Robin Izsak-Tseng
WellHub
1 appearance on this show
Divya Ramaswamy
Super.com
1 appearance on this show
Simon Heyrick
Sun World International
1 appearance on this show
Jacob Batist
Alan
1 appearance on this show
Pashmina De Shon
Bar and Cocoa
1 appearance on this show
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Frank Growth is hosted by Jason Shafton. The show is categorised under business (marketing) and has published 38 episodes.
Frank Growth has published 38 episodes.
Frank Growth regularly covers business, marketing. It sits in the business category, with a marketing focus.
Frank Growth is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
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Episodes of Frank Growth average 24 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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