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Hosted by Franchise Marketing News · 🇺🇸 US · EN-US · 24 episodes
Established thought leaders with verified media credentials.
Franchise Whispering is the podcast from Franchise Marketing News that goes beyond the headlines to explore what’s really shaping growth in franchising today. Hosted by FMN Board member Bob McKay , CEO of McKay Advertising and Activation, each episode features candid conversations with franchisors, franchise executives, marketers, operators, and industry insiders who are driving innovation across franchise marketing, development, and brand strategy. From scaling systems and supporting franchisees to navigating emerging technology, consumer behavior shifts, and industry change, Franchise Whispering delivers real insight from the people inside the business. This is not surface-level commentary or recycled advice. It’s a thoughtful, experience-driven discussion designed for franchise leaders who want to understand not just what is happening in the industry, but why it matters and what to do next
Franchise Marketing News hosts Franchise Whispering, a business show with 24 episodes published.
Are you scaling a brand, or building a culture? In this episode of the Franchise Whispering Podcast, host Bob McKay sits down with Bob Andersen, President of Great Greek Mediterranean Grill and a 30-year veteran of the U
Are you in the food business, or the human business? In this episode of the Franchise Whispering Podcast , host Bob McKay sits down with Zack Oates, CEO of Ovation, to unpack the brutal, high-stakes reality of restaurant
Bob McKay sits down with restaurant marketing powerhouse Rev Ciancio — fractional CMO, co-founder of Handcraft Burgers & Brew, and CMO of Salad House Franchising — for a masterclass in local restaurant franchise marketin
Are you leaning too hard on the digital "easy button" for your franchise? In this episode of the Franchise Whispering Podcast , host Bob sits down with Katherine LeBlanc, a seasoned fractional CMO with over 13 years of e
The Secret to Managing a 7-Figure Marketing Fund? Listening. In our very first international episode of the Franchise Whispering podcast, host Bob sits down with Rhianna Clavering, the dynamic National Marketing Manager
Welcome to another exciting episode of the Franchise Whispering podcast, brought to you by Franchise Marketing News! In this episode, Bob sits down with Julie Whitney, CFE, Fractional CMO, and absolute franchise marketin
Welcome to a milestone episode of the Franchise Whispering podcast! For the very first time in our show's history, we are venturing past the brick-and-mortar and diving deep into the fast-paced, high-tech world of ghost
Did you know the average franchise sales cycle has dramatically shrunk from over 100 days to just 58 days? In this episode of the Franchise Whispering Podcast , host Bob McKay sits down with Christina Parsons, Chief Inte
How do you turn marketing from an "arts and crafts" department into a measurable, revenue-driving growth engine? In this episode of the Franchise Whispering podcast, host Bob McKay sits down with Felicia Reeves, a season
What happens when you grow up with franchising in your DNA? In this episode of the Franchise Whispering Podcast , host Bob McKay sits down with Sydney Kleinsasser, a self-proclaimed "franchise nepo baby" who has channele
From hustling out of a small gas station in Dunwoody, Georgia, to serving up the most iconic food item in Mercedes-Benz Stadium, Derrick Hayes is changing the culture of the franchise industry. Derrick founded Big Dave's
How do you take a brand with cult-like status and scale it to 400 locations without losing its edge? On this episode, host Bob McKay sits down with Brandon Rhoten, the marketing mind behind Wendy's viral Twitter roasts a
Ever wonder why once you get into the franchise industry, you never want to leave? On this episode of the Franchise Whispering Podcast , host Bob McKay sits down with Ashley Mitchell, a seasoned franchise marketing exper
In this episode of the Franchise Whispering Podcast, Bob McKay sits down with a true industry legend: Neil Kiefer, CEO of Hooters Management Corporation. From its humble beginnings in Clearwater, Florida in 1983 to becom
In this episode of the Franchise Whispering Podcast, Bob McKay sits down with Kelli Schroeder (MBA, CFE), VP of Franchise Development at Threshold Brands. With a rich background spanning Wellbiz brands, international sca
Are you an emerging franchisor trying to bridge the gap between your lean startup team and the massive scale you're aiming for? In this episode of The Franchise Whispering Podcast, Bob McKay sits down with franchise roya
Welcome to the very first in-person episode of the Franchise Whispering Podcast, brought to you by Franchise Marketing News! In this episode, host Bob McKay sits down with Madison Gates, VP of Marketing at i9 Sports and
What does it take to turn a 25-year-old legacy brand into a Gen Z favorite? In this episode of The Franchise Whispering Podcast , Bob McKay sits down with Kevin Keith , a veteran CMO whose pedigree spans legendary agenci
Franchise marketing is a team sport, and today we’re joined by two of the MVP players in the Mathnasium system. Derek and Jillian Pipkorn are multi-unit franchisees in the Milwaukee area who have mastered the art of "tak
Franchise marketing is a team sport, and today we’re joined by two of the MVP players in the Mathnasium system. Derek and Jillian Pipkorn are multi-unit franchisees in the Milwaukee area who have mastered the art of "tak
Derrick Hayes
founder and CEO · Big Dave’s Cheesesteaks
1 appearance on this show
Brandon Rhoten
Fractional CMO and Brand Advisor · Dave's Hot Chicken
1 appearance on this show
Ashley Mitchell
seasoned franchise marketing expert and fractional CMO
1 appearance on this show
Heather Anderson
Intuitive Animal Communicator · Nonverbal Autism Homeschool
1 appearance on this show
Zack Oates
Ovation
1 appearance on this show
Christina Parsons
United Franchise Group
1 appearance on this show
Sydney Kleinsasser
Shoot 360
1 appearance on this show
Neil Kiefer
Hooters Management Corporation
1 appearance on this show
Kelli Schroeder
Threshold Brands
1 appearance on this show
Liane Caruso
Hello CMO
1 appearance on this show
Madison Gates
i9 Sports
1 appearance on this show
Derek Pipkorn
Mathnasium
2 appearances on this show
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Franchise Whispering is hosted by Franchise Marketing News. The show is categorised under business (marketing) and has published 24 episodes.
Franchise Whispering has published 24 episodes.
Franchise Whispering regularly covers business, marketing, entrepreneurship. It sits in the business category, with a marketing focus.
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Episodes of Franchise Whispering average 29 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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