
Fractional Frequency
The Insane Belief: Building, Losing, Rebuilding & Betting on the Future
What does it take to keep building when everything you’ve built comes crashing down? On this episode of Fractional Frequency , we sit down with entrepreneur and business builder Edward DuCoin , whose 40+ years in business have taken him from starting his first company at 18 with just $500 to building companies with hundreds of employees and taking multiple businesses public. Edward shares the mindset behind what he calls the “insane belief” required to build something from nothing and what happens when success takes an unexpected turn. We talk about setbacks, trust, risk, resilience, reinvention, and how to know when to keep pushing versus when it’s time to change direction. We also look at Edward’s work with AI and automation through Orpical Technology Solutions , and why he believes technology has the potential to make people more human, not less . From lessons learned through decades of technological change to what different generations can learn from each other, Edward offers a grounded perspective on where business and work are headed next. This is a conversation about building, losing, rebuilding, and continuing to bet on the future.

