business
Hosted by Morning Brew · business · EN
Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.
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Contact path
Verified email
Booking probability
39%
Guest openness
Selective
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Signup to Generate a PitchAlex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.
Founder's Journal is hosted by Morning Brew. The show has published 637 episodes to date.
Recent episodes include "The secret business weapon" (30 June 2025, 28 minutes), "How to Find Your Zone of Genius" (25 June 2025, 13 minutes), and "How to Get Your First 1,000 Users" (23 June 2025, 35 minutes).
Founder's Journal publishes roughly weekly, with episodes averaging 20 minutes across 637 episodes.
Booking probability for Founder's Journal is 39%, and the host is rated Selective on guests. Founder's Journal requires a Pod Score of 80 or higher. Founder's Journal's contact route on record: verified email.
The strongest fits for Founder's Journal are Business & Management Consulting. Founder's Journal has a business audience.
Morning Brew hosts Founder's Journal, a business podcast with 637 episodes published.
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Founder's Journal
Alex Lieberman (@businessbarista) talks about EOS, an operating system for running & scaling your business successfully. In 2019, Morning Brew used EOS to scale the business from 15 people and $3 million in revenue to...
Founder's Journal
Alex Lieberman (@businessbarista) takes you through an exercise to recalibrate and focus on his zone of genius. The zone of genius is work that you do that brings out the best version of yourself. Follow this super...
Founder's Journal
Today’s read is by one of my favorite startup creators, Lenny Rachitsky. The essay, How To Kickstart & Scale a Consumer Business, breaks down the seven proven strategies to acquire your first 1,000 users as a B2C...
Founder's Journal
In 1995, Charlie Munger gave a speech called the Psychology of Human Misjudgment, which contains 25 psychological tendencies by humans that can lead to bad decision making & bad outcomes. Today, Alex shares his 13...
Founder's Journal
On this episode of Founder’s Journal, I teach you how to crush a quarterly meeting. V/TO: https://www.eosworldwide.com/blog/whats-in-your-v-to Rocks 101: https://www.eosworldwide.com/blog/creating-the-best-rocks —...
Founder's Journal
Today I share my experiences with imposter syndrome and some techniques I use to cope with it. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb...
Founder's Journal
Let’s face it…most meetings suck. Even when they’re set up with all the best intentions, they often end up being a waste of everyone’s time. So what can be done? Alex Lieberman has 7 important lessons to keep your...
Founder's Journal
Alex hands the mic to Josh Reeves, co-founder & CEO of Gusto. Josh walks us through major milestones in the first 12 months of building a multibillion dollar people platform. — Thanks to our presenting sponsor, Gusto...
Founder's Journal
Alex does a Founder's Journal variety show, covering some of his favorite topics from the week: - Building one company vs. many - The power of channel partnerships - Pet psychics exist? - AI audio business idea - Great...
Founder's Journal
Alex talks about raising a preseed round for Distro & some takeaways from the process thus far. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb...
Founder's Journal
Alex talks about his startup heroes and why they've changed over time. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair...
Founder's Journal
Alex tells the story of a wrecking ball he recently hired. What a wrecking ball is, why they're so valuable, and what it looks like in practice. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex —...
Founder's Journal
Alex shares his thoughts on quitting your business & how he thought about it while building Morning Brew. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb...
Founder's Journal
Alex takes you through his 7 tips for pitching early stage investors on a preseed round. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb...
Founder's Journal
Alex talks about why agencies are underrated especially in the age of AI. He shares why agencies are considered unsexy (relative to software businesses) & why that's about to change. — Thanks to our presenting sponsor...
Founder's Journal
Alex walks you through his new, 5-step process for interviewing potential employees & how he's using AI to improve his approach. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s...
Founder's Journal
Alex breaks down the different levels of motivation for entrepreneurs. He shares what motivated him early in his journey (while building Morning Brew) and what motivates him today. — Thanks to our presenting sponsor...
Founder's Journal
Alex walks you through his process for building an employee influencer program. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ •...
Founder's Journal
Alex breaks down seedstrapping. What it is, why it's in vogue, what the internet thinks, and how you should think about it in the context of your business. — Show Notes: (0:00) A note from our sponsor (4:26) Intro to...
Founder's Journal
Alex pitches you on Codex, his AI prompt database idea. He gives you the elevator pitch & likely questions a venture investor would have. — Show Notes: (0:00) A note from our sponsor (2:28) Welcome back to Founder’s...
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