Founders' Bytes - Finessse Interactive

Let's be honest - digital marketing is drowning in jargon. 🫠 ROI, CTR, ROAS, funnels, attribution, omnichannel... and somehow none of it ever feels explained properly. That's exactly why we started Founders Bytes. A simplified, unfiltered version of digital marketing - straight from a founder's desk. No fluff, no complexity, just clarity. #FoundersBytes #DigitalMarketing #FounderLife #MarketingSimplified #StartupMarketing #BuildInPublic

Founders' Bytes - Finessse Interactive is a general podcast hosted by Unknown Host, with 1 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Founders' Bytes - Finessse Interactive, a general show with 1 episodes published.

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  Episode #6

  Episode 6 - Performance Marketing for Founders in 2026 | CAC, ROAS, Channels & Mistakes

  Jun 30, 20269 minS1

  How much of your ad spend is actually driving customers — and how much is just feeding the algorithm? Most founders can't answer that. That's the problem performance marketing is supposed to solve, and most get it wrong. In Episode 6 of Founders' Bytes, I break down Performance Marketing - what it actually is, when a founder should start spending on it, and what separates the campaigns that scale from the ones that quietly burn cash. What you'll learn in this video: → What is performance marketing, and how is it different from brand marketing? → When should you actually start spending — and when is it a waste of money? → CAC, ROAS, LTV: which metrics matter, and which are vanity → How to choose the right channel — Meta, Google, YouTube — without spreading thin → The most common (and most expensive) mistakes founders make with paid ads → Why creative, not targeting or budget, is the real lever today → How to know when to scale spend versus when to pull back If you've ever looked at your ad dashboard and felt like you're guessing - this episode tells you exactly what to check first. Work with us: https://www.finessse.digital/ #PerformanceMarketing #PaidAds #DigitalMarketing #CAC #ROAS #MarketingMetrics #FoundersBytes #FinessseInteractive #MarketingForFounders #DigitalMarketingIndia #SEO #StartupMarketing #GrowthMarketing #PaidMedia #MarketingStrategy

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  Episode #5

  Episode 5 - Online Reputation Management for Businesses in 2026 | Deepak Thakkar

  Jun 10, 20268 minS1

  Online Reputation Management (ORM) is the strategic practice of monitoring, shaping, and influencing how an individual or business is perceived on the internet. It involves neutralising negative feedback, responding to customer reviews, and actively promoting positive content to build trust and credibility. In Episode 5 of Founders' Bytes, I break down Online Reputation Management (ORM) - what it actually is, how it's different from social media management, and what a solid ORM strategy looks like for Indian businesses in 2026. What you'll learn in this video: → What is Online Reputation Management (ORM)? → Why ORM is no longer optional in the AI era (ChatGPT, Gemini, Perplexity) → The 4-pillar ORM framework we use at Finessse Interactive: Monitor, Build, Respond, Suppress → Which platforms your brand reputation actually lives on → Real ROI of ORM — including conversion and hiring impact → The biggest ORM mistakes brands make (and how to fix them) → A free 30-minute ORM audit you can do today Whether you're a founder, marketer, or business owner - if you've never Googled your own brand in incognito mode, start there. This episode tells you exactly what to do next. Subscribe for no-fluff digital marketing breakdowns every week. Newsletter: www.linkedin.com/build-relation/newsletter-follow?entityUrn=7441700793935667201 Work with us: https://www.finessse.digital/ #OnlineReputationManagement #ORM #BrandReputation #DigitalMarketing #ORMStrategy #ReputationManagement #GoogleReviews #AIVisibility #FoundersBytes #FinessseInteractive #MarketingForFounders #DigitalMarketingIndia #SEO #BrandManagement #StartupMarketing

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  Episode #4

  Episode 4 — What is E-Commerce Marketing? | Simplified & Unfiltered Version of Digital Marketing

  Jun 10, 202612 minS1

  Most people think e-commerce marketing is just running ads. It's not. It's not about one campaign. It's not about one platform. It's not even about getting more traffic. E-commerce marketing is three jobs running at the same time — and most brands are only doing one of them. In Episode 5 of Founders' Bytes, we break down What E-Commerce Marketing Actually Is — in the simplest way possible, without jargon, fluff, or confusing marketing terms. We talk about: ✔️ What e-commerce marketing actually means — beyond just "running ads" ✔️ The 3 core jobs every e-commerce brand must run simultaneously ✔️ Awareness, Conversion & Retention — explained simply and honestly ✔️ Why most beginners only focus on Job 1 and wonder why they're not profitable ✔️ The flywheel effect — how great retention eventually gets you new customers for FREE ✔️ How word of mouth and referrals help you escape the ad-spend treadmill ✔️ Why e-commerce marketing is really about connecting the right product to the right person at the right moment — profitably ✔️ The mental model that changes how you think about every rupee you spend on marketing ✔️ Why traffic without conversion and retention is just an expensive hobby ✔️ How to think about e-commerce marketing as a system — not a series of one-off campaigns Whether you're a founder just starting your first online store, a marketer trying to connect the dots, or a student building your foundation in digital marketing — this episode gives you the clearest mental model for how e-commerce marketing actually works. Stop thinking in channels. Start thinking in systems. 👇 Comment below and tell us what topic you want us to simplify next. 🌐 Explore Finessse Interactive: https://www.finessse.digital/ 📩 Subscribe to our newsletter for real digital insights & updates: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7441700793935667201 #FoundersBytes #EcommerceMarketing #DigitalMarketing #WhatIsEcommerceMarketing #MarketingStrategy #EcommerceBusiness #OnlineBusiness #MarketingFunnel #CustomerRetention #PerformanceMarketing #MarketingSimplified #FinessseInteractive

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  Episode #3

  Episode 3: Lead Generation | Founders’ Bytes- A Simplified & Unfiltered Version of Digital Marketing

  May 28, 20269 minS1

  <p>Episode 3: Lead Generation | Founders’ Bytes- A Simplified & Unfiltered Version of Digital Marketing | Deepak Thkkar <br/><br/>What is Lead Generation really?<br/>Why do some businesses generate hundreds of leads… but still struggle to grow?<br/><br/>In Episode 3 of Founders’ Bytes, we break down Lead Generation in the simplest way possible — without jargon, fluff, or confusing marketing terms.<br/><br/>We talk about:<br/>✔️ What Lead Generation actually means<br/>✔️ The difference between leads and qualified leads<br/>✔️ Why more leads do not always mean more business<br/>✔️ How lead generation funnels actually work<br/>✔️ TOFU, MOFU & BOFU explained simply<br/>✔️ Paid...

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  Episode #2

  Episode 2: Founders’ Bytes -A Simplified & Unfiltered Version of Digital Marketing

  May 26, 202610 minS1

  <p>🎙️ Founders’ Bytes- A Simplified & Unfiltered Version of Digital Marketing| Episode 2 — Content Marketing Simplified<br/><br/>What is Content Marketing really?<br/>Why do most brands create content consistently… but still fail to grow?<br/><br/>In Episode 2 of Founders’ Bytes, we break down Content Marketing in the simplest way possible — without jargon, fluff, or complicated marketing theory.<br/><br/>We talk about:<br/>✔️ What Content Marketing actually means<br/>✔️ Why “Content is King” still matters in the AI era<br/>✔️ How content drives trust, visibility, leads & business growth<br/>✔️ TOFU, MOFU & BOFU explained simply<br/>✔️ The content formats getting the highest engagement today<br/>✔️ How...

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