Founder Diaries Podcast

Kenyans have an interesting relationship with debt, and this minisode breaks it down into 3 categories ✅Those who've seen debt go badly for someone else and want nothing to do with it ✅Those who know debt could be...

his minisode was sparked by a conversation with Manish about running digital ads — and it turned into a bigger question that keeps coming up across so many businesses: how do you actually penetrate your market?The...

Anne Muhia is an entrepreneur, founder of Winners Arena Africa, and in this episode, she takes us through one of her earliest and most painful business lessons: a butchery story, and how she navigated employee theft at...

Back in Season 1, we talked about McDonald's and how they arrived at the 3 things on their menu. This minisode is a callback to that idea, and a challenge: do you actually know what your 3 things are?Go into your...

This minisode was sparked by an insight from someone who's worked in mergers and acquisitions, reviewing businesses being valued, bought, or sold. It's something that's easy to overlook as a founder: running a separate...

Today's episode looks a little different. We're switching seats — Yvonne is on the guest chair this time, interviewed by Victoria, Founder of Vspa, Thao Tree, and Titii Kenya. If you've ever wanted to know our host a...

Ever taken a whole weekend off and still felt exhausted? That's usually because rest isn't one-size-fits-all — and most of us are only resting in one dimension while running on empty in the rest. In this minisode, we...

This minisode breaks down a simple, repeatable formula for growing revenue that applies to pretty much any business model.When most founders think about increasing revenue, the instinct is usually: open a new branch...

O`rnella Nthambi wears many hats — makeup artist, content creator, beauty educator, and entrepreneur and in this episode, she takes us through the full journey of building Makeup City and Makeup City Academy from a...

There's usually one thing every founder already knows they should be doing to increase revenue and it's usually the thing that keeps getting pushed to "next week." In this minisode, we challenge all founders that...

A quick follow-up to Minisode 4 ("Great CEOs Are Lazy") — this time breaking down a simple rule for evaluating the players on your team. Every team has three types of players: A, B, and C — but it's not always obvious...

This episode carries a little extra meaning for us — Caine Wanjau and DigiTax were our very first sponsors on Founder Diaries, and we're honored they believed in this vision from the start. Watching both DigiTax and...

The one problem that will never fully go away in your business is people. The one asset that will save you is also people. That contradiction is something every founder eventually has to sit with because people come...

If there's one number every founder should have top of mind, it's not just revenue — it's your growth rate. In this minisode, we break down why growth rate matters more than most founders realize, and how to actually...

This episode is brought to you by: Beauty Square KE — Your go-to destination for premium, quality beauty essentials. Visit and patronize at beautysquareke.co PARTNER SPOTLIGHT DigiTax — Simplifying tax and invoicing for...