
Forbes: The Enterprise Zone
The Leadership Strategy Behind PacSun’s Resurgence
On this episode of the Enterprise Zone, PacSun CEO Brieane Olson sits down to discuss the apparel brand's business growth and strategy shift toward Gen Z and Gen Alpha consumers. Olson also discusses shifting away from surf and skate origins toward a broader lifestyle model centered on music, fashion, art, and sports. Learn more about your ad choices. Visit megaphone.fm/adchoices






