Episode #264
Ep 264 Decoding Amazon Sales for Profit and Growth
Send us Fan Mail Does Amazon feel like a huge behemoth that cannot be tamed? We've got good news for you! Luke from Waypoint Growth Partners joins Stephanie to break down what it actually takes to be profitable on Amazon. The look at unit economics, ROAS, ACOS, TACOS, and why racing to the bottom on price is a losing game. Luke also shares a real story of a brand that was failing, but once they fixed their margins and actually raised their prices, they became a category leader. To learn more about Luke and Waypoint Growth Partners or to get your free Amazon audit go to https://www.growwithwaypoint.com/ , or go ahead and email Luke directly at Luke@growwithwaypoint.com Finally! Decode The CPG Industry - Get the 5 Clarifying Steps to Navigating CPG with Stephanie Robbins. Live on August 20 - free to attend → https://www.foodbizsuccess.com/events Launch & Grow is hot out of the oven with a full update for 2026 and it's the only way you can join us inside the Fuel membership. Click here to join us today! If you are thinking about starting a food biz or want to grow into a new channel - Get the FREE three-part video series: 3 Ways to Sell → click here ← Pick up your copy of the Amazon best selling book "Key Ingredients" on Amazon here . Check out Sari's YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business. When you are ready to make the leap, get the support and accountability you need to create a beautiful business! Get Food Business Success to launch and scale your business guaranteed Scale your existing business to $300K in 2026 with the financial and operational foundations and become the CEO of your biz with the Launch & Grow program tailored to your needs
