society
Hosted by Igor Schwarzmann, Johannes Kleske · society · EN
Follow the Rabbit feels like eavesdropping on a fascinating conversation between two well-read friends at a Berlin coffee shop—smart without being pretentious, critical without being cynical, and deeply engaged with contemporary culture while maintaining historical perspective. The podcast occupies a unique space between trend forecasting, cultural criticism, and philosophical inquiry, delivered with warmth, humor, and genuine enthusiasm for understanding how the world works.
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Contact path
Verified email
Booking probability
22%
Guest openness
Selective
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Signup to Generate a PitchFollow the Rabbit feels like eavesdropping on a fascinating conversation between two well-read friends at a Berlin coffee shop, smart without being pretentious, critical without being cynical, and deeply engaged with contemporary culture while maintaining historical perspective.
Follow the Rabbit is hosted by Igor Schwarzmann, Johannes Kleske. The show has published 52 episodes to date.
Recent episodes include "Augmentation over automation: a different way to use AI, Follow the Rabbit Podcast s04e26" (27 November 2025, 45 minutes), "Why Organizations Are Rediscovering Systems Thinking with Helge Tennø" (22 October 2025, 49 minutes), and "The Economics of Little Treats: Introducing Aspiration Cascades" (10 October 2025, 39 minutes).
Follow the Rabbit publishes roughly every two weeks, with episodes averaging 45 minutes across 52 episodes.
Booking probability for Follow the Rabbit is 22%, and the host is rated Selective on guests. Follow the Rabbit requires a Pod Score of 80 or higher. Follow the Rabbit's contact route on record: verified email.
Igor Schwarzmann, Johannes Kleske hosts Follow the Rabbit, a society podcast with 52 episodes published.
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Episode #26
<p>Igor bought a Fujifilm camera. That's not the interesting part. The interesting part is what he built to help himself actually learn photography instead of letting the camera collect dust in a drawer after two...
<p>Your organization has three departments that should be collaborating. Instead, they're locked in a silent battle—one's built a fortress, another's planning a hostile takeover, and the third is caught in the middle...
<p>If you've been on TikTok lately, you've definitely seen La Bubus. Those collectible plushies have replaced Dubai chocolate as the instant cultural reference for micro-trends. But here's the thing—La Bubus, $19...
<p>Dancing at dawn isn't rebellion. It's strategy.Igor just wanted his morning coffee. Instead, he walked into a full-blown rave at 10am, complete with turntables and wood dust, desperately clutching his toddler while...
<p>Remember when your doctor knew best? Now TikTok tells you to eat oats instead of buying Ozempic, your Apple Watch judges your sleep, and everyone's either biohacking their way to immortality or drowning in wellness...
<p>What connects a sea of white men in bucket hats at Oasis concerts to Sam Altman's relentless narrative-building around AGI? More than you might think.</p><p>This month, we're connecting dots between two very...
<p>Let's say someone asks you to suggest five global markets for a product launch. You enter it into ChatGPT, receive a response within seconds, and present it during the meeting. Six months later, when it's either a...
<p>When 14-year-olds design autonomous hearses, barber shops launch radio stations, and Formula 1 calls its drivers "the cast," you're witnessing the emergence of new cultural gathering points in a fragmented...
<p>The book that taught us “cool hunting” could be a career—and why that still matters in 2025</p><p>In this special episode of Follow the Rabbit, we sit down together in the same room (a rare occurrence!) to discuss...
<p>In this episode of Follow the Rabbit, Igor and Johannes welcome Mike Evans, a strategist who spent years at Red Bull Music figuring out which artists the brand should work with and how to stay connected to culture...
<p>The sale of a hand sanitizer company for $880 million, despite only capturing 5% of the market, exemplifies how modern challengers achieve success by redefining the rules instead of adhering to them.</p><p>In this...
<p>When a billion-dollar bet on arthouse cinema meets teenagers selling newspapers in the Hamptons, it reveals how radical proximity to your audience might be the only strategy left that works.</p><p>In this monthly...
Episode #14
<p>When a pandemic book report becomes a four-year creative practice, it reveals how making something "pointless" by hand might be the most radical act of resistance in our optimized world.</p><p>Christie George never...
<p>In a world of polarized perspectives, the path forward isn't choosing one truth but developing empathy for contradictory realities that exist simultaneously.</p><p>Igor and Johannes explore how we navigate a world...
<p>Why a leading brand chooses to tell its story through limited-circulation magazines in the digital age</p><p>In this follow-up to our indie magazine exploration, we welcome Guillaume "Gee" Schmidt, co-founder of...
<p>In a world obsessed with digital content, why are luxury print magazines not just surviving but thriving?</p><p>In this episode of Follow the Rabbit, we explore the persistent appeal of print magazines in our...
<p>How the former Davos communications chief navigates the tension between algorithmic demands and journalistic integrity in his quest to make sense of a world that resists coherence</p><p>In this episode of Follow the...
<p>In this monthly recap episode, Igor and Johannes reflect on cultural phenomena that caught their attention during March 2025, exploring luxury consumption, wellness trends, and the evolving nature of media...
<p>What happens when 90% of our cultural insights come from just 10 cities? </p><p>In this episode of Follow the Rabbit, Igor and Johannes welcome cultural strategist Amy Daroukakis, who shares her provocative thesis...
<p>The $19 strawberry isn't ridiculous—it's the perfect artifact for decoding our conflicted relationship with luxury, authenticity, and outrage culture.</p><p>In this episode of Follow the Rabbit, Igor and Johannes...
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