Hosted by Focus Lab · 🇺🇸 US · EN · 111 episodes
Established thought leaders with verified media credentials.
A podcast from the team at Focus Lab, a global B2B brand agency building brands that lead and inspire. focuslab.agency
Focus Lab hosts Focus On Brand, a arts show with 111 episodes published.
Brand isn't meant to start the fire — it's the accelerant. And you can't accelerate something that isn't already moving. By the time Giga came to Focus Lab, the fire was already burning. They had traction, product-market
This rebrand started with a new CMO and a 20-year-old company ready for change. It ended with real diamonds given away in a crowd. Here's everything in between. In our latest episode of The Debrief, Focus Lab CEO Bill Ke
When your product outpaces your brand, it's a signal — not a crisis. After a decade of building, Seamless recognized that gap and decided to do something about it. In this episode of The Debrief, Focus Lab CEO Bill Kenne
Brand decisions don't have to be personal. The best rebrand leaders know how to take the emotion out and replace it with clear criteria. ✅ In this episode of The Debrief, Focus Lab CEO Bill Kenney sits down with Beth For
What happens when a brand still holds value — but no longer reflects who you’ve become? In this episode of The Debrief, Focus Lab CEO Bill Kenney sits down with Nick Donovan, VP of Marketing and Communications at the Tec
Brand naming in 2026 is more complex, and more critical, than ever. David Placek, founder of Lexicon Branding (the team behind names like Swiffer, BlackBerry, Sonos, and Dasani), joins Focus Lab CEO Bill Kenney to explor
When’s the right time to let go of a brand that’s no longer serving your business—even if it’s been working for 10+ years? In our latest episode of The Debrief, Focus Lab CEO Bill Kenney talks with the GigSalad team: CEO
Let's be honest, we don’t need more AI hype. We need real examples of how teams are using it to work smarter. In this episode, Henrique Cruz of Rows shares how AI is becoming a true creative collaborator — streamlining w
What does it really take to lead a successful B2B rebrand — one that aligns internal teams, resonates externally, and drives measurable ROI? In this episode, Contentstack CMO Gurdeep Dhillon joins Focus Lab CEO Bill Kenn
In the final episode of our Brand and Product series, Bill Kenney (Focus Lab) and Lee Eisenbarth (MaxQ) look ahead: What does the future hold for brand in a world shaped by evolving user expectations and AI tools?From ki
When brand and product are treated as separate silos, user trust suffers. In this episode, Focus Lab CEO Bill Kenney and Max Q Co-Founder Lee Eisenbarth unpack what it means to build software experiences that feel cohesi
When product teams build fast and brand is left behind, user experience gaps emerge — and trust erodes.In this first installment of our Brand & Product Series, Focus Lab CEO Bill Kenney sits down with Lee Eisenbarth (Co-
Totango’s CMO Karen Budell joins Focus Lab’s Bill Kenney to unpack how bold branding choices and a tight internal team led to a rebrand that didn’t just look good — it worked. From aligning internal cultures to creating
Brand isn't just a creative exercise — it’s a product that drives ROI. Back for his third appearance on the Focus on Brand podcast, Sergio Claudio (ex-Adobe, Marketo, Zuora) joins us to challenge how organizations percei
Join Bill Kenney as he sits down with Jason Alvarez Coen, CEO and co-founder of Popl, and Bryce Alston, VP of Marketing, to relive Popl's transformation in this insightful episode: ✅ Discover how Popl transitioned from a
Calling all creative agency founders (or aspiring founders) 🚨 In our latest podcast episode, we sat down with the partners of Casa Davka, a consulting firm for creative agencies. Focus Lab CEO, Bill Kenney, had the plea
Calling all design and brand mascot nerds that were around in the 90s! We sat down with one of the original creators of Clippy (and the suite of Microsoft Office Assistants) and we got really deep in the lore of the tech
In our latest episode of The Debrief, we're sitting down with MessageGears VP of Marketing, Will Devlin. After 10 years with the same logo, the MessageGears team's rebrand mantra was "anywhere but here" — and their rebra
In our latest episode of The Debrief, we're sitting down with Cadmium's marketing director, Jessie Reyes—and she brings as much data as she does passion to this conversation. Jessie and Bill touch on so many important to
In this episode of The Debrief, we're sitting down with Irwin's VP of Marketing, Melissa Homère, and digging into their team's experience working alongside Focus Lab to level up their existing brand. Irwin had an innovat
Sponsor detection runs nightly. Check back soon.
No public pitch examples yet for this show.
Generate your own personalised pitchBased on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:
Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.
Shows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.
Focus On Brand has a verified contact on file. Create a free PitchCentric account to access it and generate a personalised pitch in seconds. Research at least 3 recent episodes first and lead with a specific angle that serves their arts audience.
Focus On Brand is hosted by Focus Lab. The show is categorised under arts (design) and has published 111 episodes.
Focus On Brand has published 111 episodes.
Focus On Brand regularly covers arts, design. It sits in the arts category, with a design focus.
Focus On Brand is accessible for guests with genuine arts expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Focus On Brand hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Focus On Brand average 37 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Focus On Brand's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 7 days ago.
