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Flower Farming in New Zealand

Hosted by Jo Robinson · education · EN-NZ · 29 episodes

Audience: 3

About this Podcast:

Welcome to Flower Farming in NZ—the podcast where we dig into the art of growing and selling beautiful blooms here in Aotearoa.I’m your host Jo Robinson, a grower, flower lover, and passionate supporter of local, seasonal flowers. Whether you're just starting out , or you’re already knee-deep in growing and selling flowers, this podcast is for you. Each episode, we’ll explore different aspects of growing flowers in New Zealand—from practical how-to guides and seasonal tips, to interviews with local growers, florists, and flower lovers across the country. Do join us on our flowery journey.

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Contact path

Verified email

Booking probability

31%

Guest openness

Selective

Verified email on file
80/100
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Questions about Flower Farming in New Zealand

What is Flower Farming in New Zealand about?

Welcome to Flower Farming in NZ, the podcast where we dig into the art of growing and selling beautiful blooms here in Aotearoa.I’m your host Jo Robinson, a grower, flower lover, and passionate supporter of local, seasonal flowers. Whether you're just starting out, or you’re already knee-deep in growing and selling flowers, this podcast is for you.

Who hosts Flower Farming in New Zealand?

Flower Farming in New Zealand is hosted by Jo Robinson. The show has published 29 episodes to date.

What has Flower Farming in New Zealand covered recently?

Recent episodes include "Seed Myths Exposed S4E2" (15 October 2026, 39 minutes), "Collaboration Not Competition with Provenance Brokers NZ: S4E1" (1 October 2026, 36 minutes), and "Healthy Soil, Better Flowers | Soil Biology with Nicky from Crop S3 E10" (4 August 2026, 41 minutes).

How often does Flower Farming in New Zealand publish?

Flower Farming in New Zealand publishes roughly every two weeks, with episodes averaging 43 minutes across 29 episodes.

How hard is it to get booked on Flower Farming in New Zealand?

Booking probability for Flower Farming in New Zealand is 31%, and the host is rated Selective on guests. Flower Farming in New Zealand requires a Pod Score of 80 or higher. Flower Farming in New Zealand's contact route on record: verified email.

Who should pitch Flower Farming in New Zealand?

The strongest fits for Flower Farming in New Zealand are Greenhouses & Nurseries. Flower Farming in New Zealand has an education audience.

About the host

Jo Robinson hosts Flower Farming in New Zealand, an education show with 29 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Episode #2

    Seed Myths Exposed S4E2

    Oct 15, 202639 minS4

    What actually happens to a seed before you buy it? Today on Flower Farming in New Zealand, Jo Robinson is joined by Charlotte, co-owner of King’s Seeds, to break down the highly regulated, high-tech world of commercial...

  • Episode #1

    Collaboration Not Competition with Provenance Brokers NZ: S4E1

    Oct 1, 202636 minS4

    What if the biggest mistake flower farmers make isn't how they grow flowers, but how they sell them? Too many growers spend months nurturing beautiful crops, only to find themselves scrambling for buyers when harvest...

  • Episode #10

    Healthy Soil, Better Flowers | Soil Biology with Nicky from Crop S3 E10

    Aug 4, 202641 minS3

    Healthy flowers begin with healthy soil—but what does that really mean? In this episode of Flower Farming in New Zealand , I sit down with Nicky from Crop to explore the fascinating world beneath our feet. We discuss...

  • Episode #9

    Finding Joy Through Nature, Community and Flowers S3 E9

    Jul 23, 202642 minS3

    How Rachel Inger Built a Thriving Small Flower Farm Join us as we explore Rachel Inger’s journey in flower farming, highlighting her adaptable approach to growing flowers in Hamilton's climate, and the importance of...

  • Episode #8

    The Business of Flower Farming: Building a Profitable Flower Farm S3E8

    Jul 7, 202650 minS3

    In this episode of Flower Farming In NZ, Jo Robinson sits down with Julie Treanor, business coach, flower farmer and co-founder of the Floral Business Activator. We move past the "build it and they will come" trap to...

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  • Episode #7

    Classic, Timeless and Romantic: Inside the Search for the Perfect Rose S3 E7

    Jun 22, 202641 minS3

    In this episode of Flower Farming in NZ, Jo Robinson is joined by Samantha Matthews of Matthews Nurseries, https://www.matthewsroses.co.nz/ a third-generation family business that has been growing roses since 1947...

  • Episode #6

    Asking “Why Not” to Cultivate Resilience and Innovation in Organic Flower Farming S3 E6

    Jun 6, 202647 minS3

    <p>In this episode, Bronwyn from Seeds of Change in Darfield (Canterbury) shares her inspiring journey from health coach to innovative flower farmer and florist, emphasizing the importance of microclimate management...

  • Episode #5

    Flower Farming for Beginners in New Zealand: Tools, Selling & Growing Smarter S3E5

    May 24, 202649 minS3

    <p>Thinking about starting your own flower farm, or trying to scale up your current backyard plots? </p><p>In this episode, host Jo Robinson sits down with math-teacher and flower farmer Penelope from Martinborough...

  • Episode #4

    Floristry Without Limits: Weddings, Workshops & World Travel with Cerina “The Flower Scout” S3E4

    Apr 26, 202649 minS3

    <p>In this episode of Flower Farming in New Zealand, Jo Robinson sits down with Perth-based florist, writer, and global flower enthusiast Cerina Triglavcanin—also known as The Flower Scout.</p><p>What started as a...

  • Episode #3

    The Good, the Bad, and the Bleurgh: Realities from the 2025-26 NZ Flower Farming Season S3E3

    Apr 13, 202630 minS3

    <p>In this episode, Jo Robinson shares insights from flower farmers across New Zealand, highlighting what worked, what didn't, and practical lessons for future planning. </p><p>Whether you're a seasoned flower farmer or...

  • Episode #2

    Mastering the Greenhouse Environment: S3 E2

    Mar 24, 202640 minS3

    <p>Mastering the Greenhouse Environment</p><p>Explore the intricacies of horticultural infrastructure and climate-adapted gardening in this conversation with Bruce Thurlow, a seasoned educator and horticulturist from...

  • Episode #1

    Practical Horticulture Meets Smart Market Decisions at Huhu Gardens

    Mar 8, 202648 minS3

    Season 3 Episode 1: In this episode of Flower Farming in New Zealand, Jo Robinson chats with Mike Foster from Huhu Gardens in Huntly, a grower who has built a successful flower business by combining practical...

  • Episode #10

    Melanie The Wild Rose: Season 2 Episode 10

    Jan 20, 202643 minS2

    <p>In this episode of Flower Farming in NZ, Jo sits down with Melanie, a New Zealand flower farmer, florist, and entrepreneur, to explore how a love of gardening grew into multiple successful flower-based...

  • Episode #9

    Growing Together: The Collaborative Spirit of Flower Farming: Season 2 Episode 9

    Dec 20, 202550 minS2

    <p>In this episode of "Flower Farming in New Zealand," Jo Robinson welcomes Georgie Newbery of Common Farm Flowers.</p><p>Georgie is a renowned flower farmer, a florist, an educator, and an author. </p><p>Jo & Georgie...

  • Episode #8

    The Art of Plant Breeding with Dr. Keith Hammett: Season 2 Episode 8

    Dec 5, 202545 minS2

    <p>In this episode of Flower Farming in New Zealand, host Jo Robinson interviews Dr. Keith Hammett, a renowned plant breeder known for his work with dahlias. </p><p>The conversation explores Keith's journey into...

  • Episode #7

    Blooming in the City with Marisa of Urban Floral Farmlet: Season 2 Episode 7

    Nov 21, 202550 minS2

    <p>In this episode of Flower Farming in New Zealand, host Jo Robinson welcomes Marisa from Urban Floral Farmlet. </p><p>They discuss Marisa's journey from a corporate career to flower farming, the challenges of urban...

  • Episode #6

    Exploring the World of Seeds with Sandy from Egmont Seeds: Season 2 Episode 6

    Nov 5, 202544 minS2

    <p>In this conversation, Jo Robinson chats with Sandy, the marketing manager at Egmont Seeds. They talk about her role, the history of Egmont Seeds, and the challenges and joys of working in the seed industry...

  • Episode #5

    The Art of Abundant Blooms in Event Floristry :Season 2 Episode 5

    Oct 19, 202548 minS2

    <p>In this inspiring episode of Flower Farming in New Zealand, host Jo Robinson welcomes event florist Michele Coomey for a rich conversation on the artistry and logistics of modern floristry. </p><p>From her early days...

  • Episode #4

    An Accidental Journey to Flower Farming with The Joy Farmer: Season 2 Episode 4

    Oct 4, 202532 minS2

    <p>In this episode, Jo interviews Sarah Rutherford, a flower farmer from Wanaka, New Zealand who’s business is called The Joy Farmer.</p><p>Jo and Sarah chat about Sarah’s journey into flower farming, the challenges of...

  • Episode #3

    Mental Health Matters - The Farmstrong Approach: Season 2 Episode 3

    Sep 19, 202537 minS2

    <p>In this episode, Jo Robinson hosts Amber Carpenter andGerard Vaughan to discuss the Farmstrong program, focusing on the Five Steps to Well-being. </p><p>They explore how these steps can enhance mental and physical...

Guest Appearances

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