
This Beats ANY Niche
You’ve probably been told at some point that you need to find your niche. But I think there’s something more important that most Personal Trainers barely think about at all: Your marketplace. In this episode, I explain t

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Hosted by Matt Robinson · 🇺🇸 US · EN-GB · 341 episodes
Established thought leaders with verified media credentials.
Fitness Business Insights with Matt Robinson is your weekly dose of strategies, systems, and success stories for Personal Trainers, Coaches, and Gym Owners. Each episode dives into topics like fitness marketing, client acquisition, gym floor systems, client retention, and lead generation — giving you practical tools to grow a thriving fitness business you love.
Matt Robinson hosts Fitness Business Insights with Matt Robinson, a business show with 341 episodes published.

You’ve probably been told at some point that you need to find your niche. But I think there’s something more important that most Personal Trainers barely think about at all: Your marketplace. In this episode, I explain t

A client asked me recently what the ones hitting six, seven and eight grand a month are doing that he isn't. The answer was short. They're unreasonably consistent. That's really what this episode is about. September is t

I went to Disneyland with my family and came back with a notebook full of business lessons. I'll be honest, I wasn't that bothered about going the first time. That was 2019. We've now been three times, and each visit has

Most people think online coaching means a laptop, a beach, and total flexibility. Ajay Sidhu is here to tell you that's not even close to reality. Ajay works full-time as an online coach, managing 60+ clients at once, de

Getting leads and getting clients are not the same thing. Some lead sources convert brilliantly. Others barely convert at all. In this episode, Matt Robinson breaks down five methods he's currently seeing work for the PT

I am currently pretending not to know that 80% of what I do right now needs to stop. That's a hard thing to admit. In this episode, Matt Robinson shares that admission honestly, and uses it to unpack one of the most impo

The UK fitness industry just added 700,000 new gym members. But the real story isn't the growth. It's what's happening underneath it. In this episode, Matt Robinson breaks down the latest UK fitness industry data, first

Dean Foley spent years being told the same thing every other PT gets told. Go online. Scale. Get off the gym floor. So he tried it. Two years of cold DMs, content he didn't enjoy, and a business model that never felt rig

If you've invested in business coaching before and it didn't deliver, you're not alone. And it probably wasn't your fault. In this episode, Matt Robinson shares his own experience of paying £3,000 for a coaching program

Most personal trainers are sitting on hidden time they don't even realise they have and it could be the difference between a business that grows and one that stays stuck. In this episode of the Fitness Business Insights

We're approaching the halfway point of the year and if you haven't stopped to check in with yourself and your business yet, now is the time. In this episode, Matt Robinson walks you through a structured mid-year review d

This episode contains an interview with York-based PT Chris Mair about rebuilding his business after relocating, going from zero clients in a new JD Gym to 18 direct-debit clients (21 including three in his front-end off

Most fitness business owners share the same bottleneck: the operator. Because you’re often the founder, marketer, CFO, and coach, your business can’t grow beyond your own capacity, skills, and decision-making. This episo

Most PTs think business intelligence is just tracking revenue. But that's not the case. Real business intelligence answers two questions: What's actually creating my results? And how do I use that to scale without adding

Most PTs understand the Paid Pipeline concept. They know why free decisions don't work. They know what needs to change. But knowing and doing are two different things. In this episode, I walk you through exactly how to t

Most PTs are stuck because they're missing structure. They've got good coaching skills. They know how to deliver results. But their business feels chaotic: inconsistent leads, unpredictable revenue, no clear next step. T

Most PTs think the only way to scale is to add more 1:1 clients. Andrea Lea thought the same thing until burnout forced her to rethink everything. In this episode, Andrea shares her journey from coaching 'anyone and ever

Most PTs think they're stuck at £2k because they're not good enough at closing. They're wrong. The real reason? Their pipeline is broken. They're running free taster sessions, getting zero sign-ups, and then wondering wh

>>Book your free Business Breakthrough Call HERE Most personal trainers on a gym floor are doing their marketing, lead generation, and sales completely wrong and it's costing them thousands of pounds every single month.

So many personal trainers are chasing £10k months like it’s the finish line. But most of the stress in your business doesn’t come from “not earning enough”… it comes from not having a system for the money you already mak
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To pitch Fitness Business Insights with Matt Robinson, visit https://mattrobinsoncoaching.com for contact information, then craft a tight one-paragraph hook that ties your expertise to a gap in their recent business coverage.
Fitness Business Insights with Matt Robinson is hosted by Matt Robinson. The show is categorised under business (health) and has published 341 episodes.
Fitness Business Insights with Matt Robinson has published 341 episodes.
Fitness Business Insights with Matt Robinson regularly covers business, health, fitness. It sits in the business category, with a health focus.
Fitness Business Insights with Matt Robinson is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Fitness Business Insights with Matt Robinson hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Fitness Business Insights with Matt Robinson average 40 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Fitness Business Insights with Matt Robinson's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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