Fit Biz U

Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a touch of tough love, and plenty of action steps you can implement right away.

Fit Biz U is a business podcast hosted by Jill Lockwood, with 637 episodes on record and a Required Pod Score of 80.

Jill Lockwood hosts Fit Biz U, a business show with 637 episodes published.

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  Episode #648

  FBU 648: A Challenge to Speak More Directly and Stop using the 3C's in Your Content, Copy and IG Bio

  Sep 23, 202624 min

  Your Instagram bio should be clear and concise, without being too clever or cutesy. Your bio should include: your identity (a concise keyword-searchable name field), your promise (a direct, single "I help" statement free of unnecessary qualifiers), and proof (social proof or credentials that establish authority). Trying to be too creative can confuse potential followers instead of clarifying what you offer. In order to attract the right audience rather than limiting it, you need to use specific and qualifying language. Join Jill for her 30-Day Personal Branding Challenge! https://www.jillfitprograms.com/30-Day-Personal-Branding-Challenge Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

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  Episode #649

  FBU 647: FBA Alum Patricia Medros Started Her Online Pilates Business at 70 + Sold Out Her Group Program

  Sep 21, 202632 min

  Most people think 70 is too late to start over, but not for Patricia Medros—in the past 18 months, she's grown her following from 900 to 10k and finally built the online business she'd dreamed of for years. When Patricia joined FBA, she was finally able to transition from trading hours for dollars in her online Pilates teaching to building a genuine online business with a group coaching program that sold out its first cohort. Today, she shares the valuable lessons she's learned about embracing authenticity and boldness on social media, her experience launching her business at 70 years old, the value of lifelong learning, and the importance of mentorship and community in navigating an unfamiliar online business landscape. If you learn anything from this conversation, let it be this: success is achievable at any age when you show up fully as yourself and commit to the process. Connect with Patricia! https://www.instagram.com/patriciamedrospilates/ Join FBA! jillfitprograms.com/fba-2026 Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

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  Episode #646

  FBU 646: How Dr. Melissa Koehl Went from Selling 2 Units Her First Launch to Building a Massive Following By Adding Value Every Single Day on Social Media

  Sep 18, 202631 min

  Dr. Melissa Koehl didn't set out to build an online empire—she was a full-time physical therapist buried in one-on-one clients when COVID pushed her to start teaching virtual classes for her hypermobile community, and her first course launch sold just two units. Today, Jill and Melissa unpack how she went from that discouraging first launch to building a massive, loyal following. They dig into the strategy behind her growth: giving away expertise generously instead of gatekeeping it, speaking directly to the exact struggles her audience faces, and staying deeply protective of a community that's often been dismissed by traditional medicine. Jill also highlights a lesson too many entrepreneurs skip once they find success—Melissa has never stopped investing in her own business education, from FBA to Legacy to an ongoing mastermind—proving that sustained growth comes from continuous learning, not resting on an audience you've already built. Connect with Melissa! https://www.instagram.com/dr.melissakoehl.pt/ Join FBA! jillfitprograms.com/fba-2026 Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

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  Episode #644

  FBU 645: Nutritionist Mikki Williden Shares How She's Scaled Her Signature Nutrition Program and Massively Scaled her MRR

  Sep 17, 202619 min

  In this Business Bites episode, Jill sits down with nutritionist Mikki Willidin, former university professor turned full-time online business owner, to chat about building a wildly profitable business without a massive following or an 80-hour workweek. From selling meal plans one at a time, to launching her membership program Mondays Matter, to hundreds of eager customers on day one, Mikki's story is proof that trust and generosity beat follower count every time. Mikki opens up about learning to sell without feeling sleazy, why she gives away 99% of her content for free, how she built a business flexible enough to run from anywhere in the world, and the mindset shift that let her treat even a slow launch as data instead of failure, all while growing her revenue and bringing her husband on board to work alongside her. Connect with Mikki! https://www.instagram.com/mikkiwilliden/ Join Jill for Build Your Brand, Get Your Bag! https://www.jillfitprograms.com/bobb Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

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  Episode #644

  FBU 644: How FBA Alum Jen Kirsch Grew her MRR Business After 50

  Sep 16, 202620 min

  This week, Jill is introducing a brand new mini-series called Business Bites, where she sits down with former FBA students to dig into what's actually working in their businesses right now. This installment features Jen Kirsch, a 30-year personal trainer who launched her online coaching business at 50 right as the pandemic shut down her in-person studio, and has since built it into a thriving business with a monthly membership model generating real recurring revenue. Jen shares about starting from zero followers and zero tech skills, why a previous business course left her stuck until she found one that actually pushed her to implement, and how showing up consistently, speaking directly to her ideal client, and treating paying members "like gold" became the engine behind her growth. Connect with Jen! https://www.instagram.com/jenniferkirschfitness/ Listen to Jen's previous FBU Episode! FBU 476: From New Online Coach to Multi-6-Figures with Jen Kirsch Join Jill for Build Your Brand, Get Your Bag! https://www.jillfitprograms.com/bobb Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

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