May 21, 202557 minS0
<p>The pace of change in advertising has never been faster—or more uncomfortable. As AI transitions from hype to practical implementation, media buyers, creative teams, and tech platforms are under increasing pressure...
technology
First-Party Pod
Hosted by Gigi · technology · EN
About this Podcast:
First-Party Pod is your front-row seat to the biggest shifts in advertising, from CDPs and measurement to AI, ad fraud, and monetization strategies that actually work. Hosted by Gloria Steiner (Gigi) and Rio Longacre (Slalom), we break down what's happening, what's next, and what's just noise. No fluff, no endless buzzwords—just real insights, good conversation, and maybe a hot take or two.
Pitch Analysis
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Contact path
Verified email
Booking probability
17%
Guest openness
Selective
80/100
Required Score
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Signup to Generate a PitchQuestions about First-Party Pod
What is First-Party Pod about?
First-Party Pod is your front-row seat to the biggest shifts in advertising, from CDPs and measurement to AI, ad fraud, and monetization strategies that actually work. Hosted by Gloria Steiner (Gigi) and Rio Longacre (Slalom), we break down what's happening, what's next, and what's just noise.
Who hosts First-Party Pod?
First-Party Pod is hosted by Gigi. The show has published 6 episodes to date.
What has First-Party Pod covered recently?
Recent episodes include "AI in Ad Tech: Workflow Automation, Decisioning, and the Ethics of Walled Gardens" (21 May 2025, 57 minutes), "Sell-side decisioning and the rise of demand path optimization" (1 May 2025, 50 minutes), and "Rethinking Curation: How Publishers and Agencies Can Reclaim the Open Web" (17 April 2025, 40 minutes).
How often does First-Party Pod publish?
First-Party Pod publishes roughly every two weeks, with episodes averaging 52 minutes across 6 episodes.
How hard is it to get booked on First-Party Pod?
Booking probability for First-Party Pod is 17%, and the host is rated Selective on guests. First-Party Pod requires a Pod Score of 80 or higher. First-Party Pod's contact route on record: verified email.
Who should pitch First-Party Pod?
The strongest fits for First-Party Pod are Marketing, Advertising & PR and IT Services & Software Development. First-Party Pod has a technology audience.
About the host
Gigi hosts First-Party Pod, a technology podcast with 6 episodes published.
Verified host email: ████████@████.comSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
- May 1, 202550 minS0
<p>The shift from third-party cookies, increasing demand for transparency, and the commoditization of SSPs have triggered a new phase in digital advertising—one that repositions publishers at the helm of media...
- Apr 17, 202540 minS0
<p >The deprecation of third-party cookies and rise of privacy regulations have reshaped digital advertising—and publishers are feeling the pressure. While curation was once hailed as a fix, its first wave prioritized...
First-Party Pod
An insider look at Amazon Marketing Cloud and why trust is the central currency in data partnerships
Apr 3, 202554 minS0<p>The pressure to drive measurable outcomes while protecting consumer data has never been higher. Clean rooms are emerging as the go-to solution, but making them work across teams, platforms, and priorities is still a...
- Mar 13, 202548 minS0
<p>Incrementality is often misunderstood—with many misusing the term, relying on attribution reports instead of true controlled experiments. So how can brands ensure that they are running an incrementality test...
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Feb 6, 20251h 2mS0<p>The acquisitions of CDPs like ActionIQ and mParticle are ushering in a new world in which CDPs are disappearing as standalone products. With brands and marketers increasingly conscious of data ownership, control, and...
Recent guests
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