Hosted by Firebrand · 🇺🇸 US · EN-US · 141 episodes
Established thought leaders with verified media credentials.
FiredUp! is the show for marketers working in early and late-stage startups. Each week, we walk through fresh strategies and tactics to build brand and drive demand for your startup. Featuring interviews with marketing leaders, our take on the latest trends, and practical tips about PR, content marketing and growth marketing, we promise plenty of signal with some noisy fun along the way. FiredUp! is hosted by the team at startup marketing agency, Firebrand. Learn more at firebrand.marketing today.
Firebrand hosts FiredUp! - The Startup Marketing Podcast, a business show with 141 episodes published.
When two or more companies merge, they bring an inevitable clash of identities, disjointed messaging, and fractured cultures. Far too many organizations waste critical post-deal runway trying to push a messy grab bag of
Today, tech brands are running headfirst into a massive wave of AI backlash marked by growing public skepticism, data center infrastructure pushback, and intense resentment toward automated technologies. If your company
AI has enormous potential to accelerate our workflows and to accelerate content production, but it can also slow things down. While generative AI tools have enormous potential to speed up your daily marketing operations,
Traditional SEO rankings are no longer enough to guarantee visibility as B2B buyers shift their research to AI engines like ChatGPT, Perplexity, and Claude. For many startup marketers, these platforms represent a blank s
Event season is back, and for many marketers, it feels like a high-stakes gamble. You’ve invested in the floor space, the logistics, and the senior team's travel, but breaking through the noise of a crowded conference ce
In 2026, B2B buyers are more insulated than ever. The explosion of AI-generated emails and automated cold calls has made it nearly impossible for startups to break through using traditional spray and pray tactics. On thi
The pace of software development is accelerating at an unprecedented rate, driven by AI tools like Cursor and Claude Code that allow companies to launch features faster than ever before. For startup marketers, this speed
You’ve spent months pitching investors, navigating due diligence, and finally closing your latest round of funding, only to realize that announcing it is harder than ever. With over 3,300 VC deals per quarter and a shrin
Is AI coming for your PR job, or is it just coming for the tedious parts of your workflow? Many communications professionals are stuck in ChatGPT limbo—using basic prompts but failing to unlock the true potential of AI a
In the hyper-competitive tech landscape of 2026, waiting for your own "big news" isn't enough to stay relevant. Startups often struggle to break into top-tier publications or build relationships with new reporters becaus
As the first quarter of 2026 hits its stride, marketing leaders are facing a new kind of pressure. The traditional marketing playbooks are being rewritten by the shift from keyword-based SEO to AI-driven search. Are you
In the crowded tech landscape of 2026, building brand awareness isn't just about flashy logos or polished websites; it's about breaking through the digital noise with authentic human connection. The challenge right now i
In an era of digital ad fatigue, how does a startup break through the noise to build real-world authority? Startup marketers are feeling the burn of skyrocketing CPAs on social platforms and a growing distrust of purely
In 2025, we saw a massive surge in AI-generated content, followed by an even bigger backlash from audiences tired of shallow, automated insights. If your engagement is dropping and your brand feels indistinguishable from
Most startup marketers have hundreds of old blog posts that are either gathering digital dust or worse, being surfaced by AI search bots with outdated messaging and stale data. In an era where 89% of B2B buyers use gener
Traditional SEO is undergoing its biggest transformation in decades. We are moving from a world of "Search and Discover" to one of "Ask and Answer". If your brand isn't properly indexed by AI crawlers from ChatGPT, Perpl
With millions of podcasts already out there, the biggest challenge of starting one isn't just recording audio—it’s finding an audience and keeping them engaged. On this episode of FiredUp!, we dive deep into the state of
Are you feeling stuck in a cycle of "safe" marketing tactics that yield diminishing returns? Whether you are struggling with a "too many cooks in the kitchen" approach to content, or you're terrified of the "snake-like g
2025 was a big year in tech marketing, so much so that it almost felt like its own decade! In this retrospective episode of FiredUp!, we dive into the "AI or Die" reality that defined 2025 and why your old SEO strategy i
Many B2B startups find themselves stuck in "founder-sales jail," where growth is limited by the founder’s bandwidth and a lack of documented, repeatable processes. If you're struggling to bridge the gap between initial t
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FiredUp! - The Startup Marketing Podcast is hosted by Firebrand. The show is categorised under business (marketing) and has published 141 episodes.
FiredUp! - The Startup Marketing Podcast has published 141 episodes.
FiredUp! - The Startup Marketing Podcast regularly covers business, marketing. It sits in the business category, with a marketing focus.
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Episodes of FiredUp! - The Startup Marketing Podcast average 36 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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