Fire at Will

We share the stories of how businesses market themselves and thrive in a local economy.

Fire at Will is a business podcast hosted by Will Stewart, with 24 episodes on record and a Required Pod Score of 80.

Will Stewart hosts Fire at Will, a business show with 24 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #25

  Walker McKay: ”A fast ’no’ is better than a slow one”

  Feb 11, 202544 minS0

  <p>Sales expert Walker McKay joins Fire at Will to talk about why most salespeople approach selling the wrong way. He shares why skepticism beats optimism, how to handle rejection like a pro, and why you need to stop convincing and start qualifying. If you’ve ever struggled with closing deals, getting ghosted, or feeling stuck in the sales process, this episode will change how you think about selling forever.</p> <p>01:45 Walker’s book</p> <p>03:17 The True Source of Self-Worth</p> <p>06:15 Harnessing Rejection</p> <p>08:24 Thinking Well About Sales</p> <p>13:53 The Role of Skepticism In Sales</p> <...

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  Episode #24

  Jonathan Parker: ”Bad news does not age like wine”

  Jan 13, 202548 minS0

  <p>I’ve been looking forward to this episode of Fire at Will for a long time. Jonathan Parker is someone I deeply admire, not just for his expertise but for the person he is. We go way back, and every time we chat, I leave the conversation better. He has this rare ability to take something as intricate as communication—arguably one of the hardest skills to master—and break it down into concepts that feel clear and actionable.</p> <p> </p> <p>As someone who’s built an entire career around communication, this episode hit close to home. Communica...

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  Episode #23

  Daniel Allison

  Dec 9, 202431 minS0

  <p>I sit down with Daniel Allison, a guy who’s anything but average despite the nickname he proudly wears. He's one of the most unstoppable networkers I’ve ever met who has this contagious energy and a genuine passion for connecting people. </p> <p>It’s not just something he’s good at—it’s his calling. He’s taught me so much about making real, meaningful connections, and today, he’s sharing some of his best insights.</p> <p>Daniel’s life hasn’t been a straight line, and he doesn’t pretend it has. He talks about a turning point on 11/1...

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  Episode #22

  Mike Snively

  Nov 25, 202423 minS0

  <p>What’s the cost of ignoring cybersecurity? For a lot of businesses, it’s everything. This week, I’m talking with Mike Snively, a business development pro who’s spent decades helping companies prepare for the threats they never saw coming.</p> <p>Mike lays out some jaw-dropping stats about cybercrime and explains why so many businesses are at risk without even realizing it. We break down the difference between sales and business development, why relationships are the real secret weapon in business, and how Mike’s “empty cup mentality” has helped him connect with people on a deeper level.</p> <p>...

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  Episode #21

  Matt Detjen

  Nov 11, 202428 minS0

  <p>Helpful links</p> Read Matt Detjen's book Learn more about Matt Detjen Learn more about Will Stewart <p>Timestamps</p> <p>00:00 - Matt's superpower<br> 01:18 – How introverts hold valuable insights<br> 03:27 – Avoiding “The Fish” in sales conversations<br> 05:25 – Traits of the best salespeople<br> 07:20 – “Don’t spill your candy in the lobby”<br> 09:39 – Practicing reflective listening with kids<br> 10:27 – The power of belief in your product<br> 12:01 – Matt's Mentor<br> 14:04 – The books that Matt recommends<br> 15:45 – Writing a book: Lessons from four years of creating<br> 22:23– Embracing the editing process<br> 26:14 – Using book chapters as content nuggets</p> <p>My thoughts</p> <p>After sitting...

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