
Financial Planner Search
Retire as You Desire with Bill Bloom | Financial Planner Search
In this episode of Financial Planner Search, Bill Bloom, founder of Bloom Financial, shares his "Retire as You Desire" philosophy, helping clients plan for their money to last to age 100 while rediscovering purpose before they stop working. Bill's path started with childhood money scarcity and a college professor who pulled up in a Cadillac Escalade in West Virginia, a sign that he could figure this out too. He launched Bloom Financial at 28 after six years at Prudential, lost every client to a non-compete, and rebuilt from $24,000 in net revenue his first year. That scrappy beginning shaped a practice built on family-first relationships, tough conversations, and planning that goes far past the numbers into the soul of retirement. Bill walks through the four phases of retirement, the free Retire with Purpose course he built to help people avoid the "lost" phase, and why he tells clients to plan for 100 even when no one in their family has lived past 75. Takeaways * Plan for your money to last to age 100 and let your beliefs catch up to the math * Retirement has four phases; purpose (not the portfolio) is what falls apart in phase two * A family-first approach means tough conversations, not fluff * The Retire with Purpose course helps couples map time, health, and meaning before they retire Chapters * 00:00 Retire as You Desire * 02:31 The Cadillac in West Virginia, origin story * 04:24 Prudential in 2008, and leaping into Bloom Financial * 06:47 Who finds Bloom Financial, the family-first approach * 09:32 Herman Miller, and learning from the veterans at lunch * 11:36 First meetings, childhood money stories and the "why" * 13:45 A tough conversation with a widow and two houses * 16:41 Giving retirees "pay raises" and planning for inflation * 18:02 The four-meeting client experience * 23:00 Plan to 100, and the vision for $1B AUM * 26:34 Shout-outs, Ozaic, Dan Sullivan, and the people who shaped the practice * 29:04 The Retire with Purpose course, the four phases of retirement * 33:10 How to reach Bill Bloom You can find them at: https://www.bloomfinancialco.com/ If you are a financial advisor looking to grow your business you can find out more about Wilnau Design at https://www.wilnaudesign.com/ #financialplanning #retirementplanning #retireasyoudesire #financialplannersearch

