Oct 24, 20261h 1mS3
They say never go into business with friends or family… but these three guys did exactly that—and turned an unconventional idea into a brand now sold in over 9,000 stores, including Target! In this episode, I sit down...
business
Figure It Out
Hosted by Lilit Caradanian · business · EN
About this Podcast:
As an "influencer" of 20 years with close to 1million followers, an owner of a cosmetics company and mom of 3, I’ve figured out a thing or two about success through social media. I want my presence on these platforms to have purpose - to inspire, encourage and help guide you to your next level. I will be sharing stories about successful individuals while immersing you in the "behind the scenes" experience. These interviews are about facts: what they did to get to where you are and how you can too. Let's figure it out together.
Pitch Analysis
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Contact path
Verified email
Booking probability
21%
Guest openness
Selective
80/100
Required Score
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What is Figure It Out about?
As an "influencer" of 20 years with close to 1million followers, an owner of a cosmetics company and mom of 3, I’ve figured out a thing or two about success through social media. I want my presence on these platforms to have purpose - to inspire, encourage and help guide you to your next level.
Who hosts Figure It Out?
Figure It Out is hosted by Lilit Caradanian. The show has published 29 episodes to date.
What has Figure It Out covered recently?
Recent episodes include "From Spicy Gummies to 9,000 Stores: The Strategy Behind Chili Chews’ Success" (24 October 2026, 61 minutes), "New Season! Everything I learned last season and how it changed my business mindset." (17 October 2026, 21 minutes), and "From Cake Artist to Viral Sensation with Marian Sarkisian" (22 June 2026, 52 minutes).
How often does Figure It Out publish?
Figure It Out publishes roughly every two weeks, with episodes averaging 52 minutes across 29 episodes.
How hard is it to get booked on Figure It Out?
Booking probability for Figure It Out is 21%, and the host is rated Selective on guests. Figure It Out requires a Pod Score of 80 or higher. Figure It Out's contact route on record: verified email.
Who should pitch Figure It Out?
The strongest fits for Figure It Out are Business & Management Consulting and Marketing, Advertising & PR. Figure It Out has a business audience.
About the host
Lilit Caradanian hosts Figure It Out, a business podcast with 29 episodes published.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
- Oct 17, 202621 minS3
A new season of Figure It Out with Lilit is here! If there’s one thing I’ve learned in the last seasons, it’s that success isn’t built overnight. It takes consistency, resilience, and the willingness to keep learning...
- Jun 22, 202652 minS1
This week, I'm joined by Marian Sarkisian, the creator behind Cakes by Marian. What started as making birthday and wedding cakes evolved into a viral sensation, with hyper-realistic cake creations that have captivated...
- Jun 15, 202650 minS2
Behind every unforgettable restaurant is a vision and someone who knows how to bring it to life. Meet Carnie Armenian, Design Director at Kelly Architects. In this episode, we explore the art and strategy behind...
- Jun 1, 20261h 17mS2
On this episode, I sit down with Aren Bazerkanian, founder and creative director of Havid Nagan — an independent luxury watch brand redefining modern watchmaking through timeless craftsmanship and bold design. From...
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- May 25, 202640 minS2
Meet Ani Abrahamyan — an Armenian woman, mother, and member of the U.S. Air Force who chose a path far outside of traditional cultural expectations. In a community where women are often encouraged to follow more...
- May 11, 202649 minS2
This week, I sit down with Vatche & Andy, founders of MuscleLab, to talk about how two completely different skill sets — kinesiology and marketing — came together to build one of LA’s fastest-growing wellness brands...
- May 4, 20261h 1mS2
Nadine and Paul of Tacori have stepped in to help grow their family business into the household name it is today. With their father still closely involved, they’ve brought a fresh, modern perspective to the...
- Apr 20, 202659 minS2
Meet Zaven & Van — the visionaries behind Zartonk Media, a platform built with purpose, pride, and a deep sense of responsibility to the Armenian community worldwide. What started as a desire to tell our stories...
Recent guests
Recent guests on Figure It Out. Study who booked and why before you pitch.
M
Marian Sarkisian
Cakes by Marian
C
Carnie Armenian
Kelly Architects
Z
Zaven
Zartonk Media
Best industries to pitch Figure It Out for
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